Scott Wiley Email & Phone Number

Atlanta, Georgia, United States

Responsible for delivering thoughtful brand insights supporting the cross functional teams of Category Strategic Advisory (Category Management), National Retail Sales, Brand, and Commercialization for Smartwater, AHA, Dasani and Powerade.• Leveraging category, consumer, shopper, and marketplace intelligence, I deliver business critical insights that support brand and commercial initiatives for the $22B hydration category• Lead Hydration Category Insights for the development of annual Water and Sports Drinks category overviews in order to assist both internal strategy and planning as well as retailer insight • Utilize a deep understanding of storyboarding, analytics, and commercialization to partner with key stakeholders in order to develop clear and impactful selling solutions for annual new entry initiatives• Developed an internal tool to deliver insight to Retailer and Commercial partners targeting SKUs for discontinuation to support planogram space opportunities.• Host monthly online forums to present latest marketplace trends and opportunities to support national selling efforts. Create support content in the form PowerPoint presentations, podcasts and videos• Collaborate with third party data partners (Kantar and Nielsen) to update category market structures• Developed a test with Nielsen to validate new and insightful water beverage aisle concepts of the future

Atlanta, Georgia, United States

Responsible for annual planning, performance management insights, development of occasion-based brand pricing and promotion, and retail strategy for multiple still brands across the Coca-Cola portfolio• Developed and quantified CCR’s/CCNA's annual commercial plan for the water, tea and sports drink category • Supported the development of annual retail price strategies for the water, tea and sports drink Coca-Cola brands for all routes to market• Partnered with cross functional teams in order to identify OBPPC marketplace opportunities• Responsible for the allocation of trade spend dollars to fund incremental activities to drive volume and share • Responsible for business case evaluation of category specific RGM initiatives including sources of growth, pricing changes and acceleration• Evaluated and interpreted CCR/CCNA forecasts to identify gaps and opportunities against category plan• Led performance management routines to extended revenue growth management, finance and brand teams

Atlanta, Georgia, United States

Led revenue growth management activities for the Water/Tea/Coffee category • Responsible for business planning and pricing approach for WTC brand teams • Led preparation of monthly operating team routine for WTC and co-owned the Weekly Performance Update for the North American business

Atlanta, Georgia, United States

Managed the pricing and planning for hydration brands including POWERADE, vitaminwater and smartwater.• Responsibilities included plan development, trade letter pricing and assisting in the development, planning and execution of business development initiatives.

Atlanta, Georgia, United States

Managed Dasani and Evian beverage TMs accounting for $900M in revenue and $340M in gross profit• Managed contract negotiations for 2007 and 2008 price package plan for both brands• Engaged with brand management teams in the development and launch of innovative packaging and brand extensions across multiple channels• Led effort in standardizing national pricing for all packages

Atlanta, Georgia, United States

Role included research and insights across all beverage segments with emphasis on the Non-Carbonated Brands within the Supermarket, Drug, Mass and Club channels. • Developed custom research in support of large store channel strategies and tactics• Worked across several functions within the organization to help develop promotional strategies for both Dasani case pack and the Dasani Flavors line extension

Atlanta, Georgia, United States

Worked on the Dannon water brand supporting category management across all classes of trade and retailers. I helped implement the national three tier water strategy across all bottlers and geographies.

Atlanta, Georgia, United States

Responsible for sales planning and operations for the traditional film division reporting to the Vice President of Sales Planning with a strong dotted relationship to the Vice President of Field Sales. Recipient of first ever sales growth recognition award based on a successful product introduction to the Value class of trade.