Scott Wiley Email and Phone Number
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Scott Wiley is a Senior Manager Category Insights at Coca-Cola at The Coca-Cola Company. He possess expertise in leadership, marketing management, solution selling, sales, market planning and 20 more skills. Colleagues describe him as "Scott has a very complex piece of the Coca-Cola business (Hydration). He has mastered the art/science of teamwork, persuasion, and compromise in dealing with all the various system constituents. He is a successful leader in the areas of Category Management, Strategic Planning, and Business Development. Scott knows how to accomplish goals and meet objectives in a complex matrix system. Scott is a resourceful, creative, and solution-oriented leader who has frequently been able to come… Show more"
The Coca-Cola Company
View- Website:
- coca-colacompany.com
- Employees:
- 75239
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Senior Manager Category InsightsThe Coca-Cola Company Sep 2017 - PresentAtlanta, Georgia, United StatesResponsible for delivering thoughtful brand insights supporting the cross functional teams of Category Strategic Advisory (Category Management), National Retail Sales, Brand, and Commercialization for Smartwater, AHA, Dasani and Powerade.• Leveraging category, consumer, shopper, and marketplace intelligence, I deliver business critical insights that support brand and commercial initiatives for the $22B hydration category• Lead Hydration Category Insights for the development of annual Water and Sports Drinks category overviews in order to assist both internal strategy and planning as well as retailer insight • Utilize a deep understanding of storyboarding, analytics, and commercialization to partner with key stakeholders in order to develop clear and impactful selling solutions for annual new entry initiatives• Developed an internal tool to deliver insight to Retailer and Commercial partners targeting SKUs for discontinuation to support planogram space opportunities.• Host monthly online forums to present latest marketplace trends and opportunities to support national selling efforts. Create support content in the form PowerPoint presentations, podcasts and videos• Collaborate with third party data partners (Kantar and Nielsen) to update category market structures• Developed a test with Nielsen to validate new and insightful water beverage aisle concepts of the future
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Sr. Manager Business Planning & Pricing - Revenue Growth ManagemntCoca-Cola Enterprises May 2013 - Aug 2017Atlanta, Georgia, United StatesResponsible for annual planning, performance management insights, development of occasion-based brand pricing and promotion, and retail strategy for multiple still brands across the Coca-Cola portfolio• Developed and quantified CCR’s/CCNA's annual commercial plan for the water, tea and sports drink category • Supported the development of annual retail price strategies for the water, tea and sports drink Coca-Cola brands for all routes to market• Partnered with cross functional teams in order to identify OBPPC marketplace opportunities• Responsible for the allocation of trade spend dollars to fund incremental activities to drive volume and share • Responsible for business case evaluation of category specific RGM initiatives including sources of growth, pricing changes and acceleration• Evaluated and interpreted CCR/CCNA forecasts to identify gaps and opportunities against category plan• Led performance management routines to extended revenue growth management, finance and brand teams -
Water/Tea/Coffee Business Planning ManagerCoca-Cola Enterprises Aug 2011 - Apr 2013Atlanta, Georgia, United StatesLed revenue growth management activities for the Water/Tea/Coffee category • Responsible for business planning and pricing approach for WTC brand teams • Led preparation of monthly operating team routine for WTC and co-owned the Weekly Performance Update for the North American business
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Sr Manager Non-Carbonated Pricing And PlanningCoca-Cola Enterprises Jan 2009 - Aug 2011Atlanta, Georgia, United StatesManaged the pricing and planning for hydration brands including POWERADE, vitaminwater and smartwater.• Responsibilities included plan development, trade letter pricing and assisting in the development, planning and execution of business development initiatives.
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Director - Hydration Commercial PlanningCoca-Cola Enterprises, Inc. Jun 2007 - Jan 2009Atlanta, Georgia, United StatesManaged Dasani and Evian beverage TMs accounting for $900M in revenue and $340M in gross profit• Managed contract negotiations for 2007 and 2008 price package plan for both brands• Engaged with brand management teams in the development and launch of innovative packaging and brand extensions across multiple channels• Led effort in standardizing national pricing for all packages -
Sr. Manager Research And InsightsCoca-Cola Enterprises, Inc. Jan 2006 - Jun 2007Atlanta, Georgia, United StatesRole included research and insights across all beverage segments with emphasis on the Non-Carbonated Brands within the Supermarket, Drug, Mass and Club channels. • Developed custom research in support of large store channel strategies and tactics• Worked across several functions within the organization to help develop promotional strategies for both Dasani case pack and the Dasani Flavors line extension
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Manager, Category ManagerThe Coca-Cola Company Nov 2002 - Dec 2005Atlanta, Georgia, United StatesWorked on the Dannon water brand supporting category management across all classes of trade and retailers. I helped implement the national three tier water strategy across all bottlers and geographies.
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National Sales Planning ManagerEastman Kodak Company Mar 2002 - Nov 2002Atlanta, Georgia, United StatesResponsible for sales planning and operations for the traditional film division reporting to the Vice President of Sales Planning with a strong dotted relationship to the Vice President of Field Sales. Recipient of first ever sales growth recognition award based on a successful product introduction to the Value class of trade.
Scott Wiley Skills
Scott Wiley Education Details
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Agricultural Economics
Frequently Asked Questions about Scott Wiley
What company does Scott Wiley work for?
Scott Wiley works for The Coca-Cola Company
What is Scott Wiley's role at the current company?
Scott Wiley's current role is Senior Manager Category Insights at Coca-Cola.
What is Scott Wiley's email address?
Scott Wiley's email address is sc****@****cce.com
What is Scott Wiley's direct phone number?
Scott Wiley's direct phone number is +171739*****
What schools did Scott Wiley attend?
Scott Wiley attended The University Of Georgia.
What skills is Scott Wiley known for?
Scott Wiley has skills like Leadership, Marketing Management, Solution Selling, Sales, Market Planning, Sales Operations, Forecasting, Business Development, Competitive Analysis, Business Insights, Strategic Planning, Sales Management.
Who are Scott Wiley's colleagues?
Scott Wiley's colleagues are Mohamed Fathy, Zabihullah Abi, Debra Huson, Maximiliano Albarracin, Nguyen Van Ngoc, David Eng, Zach Mcintire.
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