Scott Richards Email & Phone Number

New York, Ny, Us

Remote - New York

Remote - Denver

Led a global team of Sr. Campaign Ops Managers, Activation Managers, Production Specialists, and Data Service Specialists who drove global program enablement and regional activation across field marketing, events, e-commerce, marketing operations, product, and integrated marketing.

Remote - San Jose

Led a global team of Sr. Program Managers to drive email marketing execution (+3B emails annually), generating monthly recurring revenue, event registrations, and leads through email and in-app campaigns across +20 countries.

Mountain View, California

Managed CRM strategy and promotional lifecycle offers to acquire, retain, and win back users across Google Play Apps, Games, Movies, and Books in 20+ countries. Launched new promotional channels in the buyer flow and on detail pages for retention offers, which required tight collaboration across eng, PM, legal, commerce, and leadership – resulting in increased 2nd purchase rates.

Seattle, Wa

Led marketing strategy for multiple delivery program launches, including Prime FREE One-Day Shipping in the US to +3,500 cities and towns and Prime FREE Same-Day Delivery in the US, DE, and FR to +1,500 cities and towns. Oversaw Prime Day marketing for Prime Now, Same-Day, One-Day, No-Rush, and Two-Day in 8 countries. Managed marketing for the annual holiday delivery calendar in marquee placements across Amazon.com and outbound marketing channels like push and email, which resulted in a 105% YoY increase in landing page impressions.

Seattle, Wa

Implemented A/B testing, mobile optimization, and design improvements to daily email marketing for 1.5M Prime members, driving YoY growth to email opens (+50%), click-through rates (+135%), and revenue per mail (+75%). Managed cross-functional collaboration to launch eight Prime member promotions with Kimberly-Clark, P&G, and Nestle. These promotions generated $5M in revenue and thousands of product subscriptions. Launched a family coupons program in the US, which generated $48M in revenue within the first year. Assisted the global team to launch a similar program in France.

Seattle, Wa

Built, managed, and optimized Intel’s “PC Refresh” campaign, which collected $1M in vendor funding. Forecasted and negotiated 10% discounts on over $2M of inventory for three quarter-end buy-ins, allowing Netgear to exceed margin and revenue goals. Planned, developed, and implemented compelling marketing campaigns for the Consumer Electronics category via social media, email, and on-site.

Orem, Utah

Updated and maintained the Workfront UI style guide, preparing mobile and desktop design assets for development. Identified areas where the website and mobile app did not meet design standards, making updates to +100 pages. Scheduled product usability testing sessions.

Provo, Utah Area

Led an 8-person team over technical documentation for employee troubleshooting and support. Trained 20 new employees and provided specialized Cisco applications instruction for 6 of them. Provided wireless network support consultations for over 60 clients. Awarded Employee of the Year nomination.

Portland, Oregon Area

Launched email marketing and print media for a campus-wide security campaign. Ran security statistics for monthly international reports.

Master Of Business Administration - Mba

Ba, Communications; Public Relations

Activities and Societies: BYUSA, Y Serve, Adaptive Aquatics, Daily Universe Reporter, New Student Orientation Y Group Leader, and Special.