Scott Macleod Email & Phone Number

Toronto, On, Ca

Montreal, Quebec, Canada

Reporting to the CMO and COO, played a pivotal role in supporting the integration process, ensuring continuity of operations and knowledge transfer following the acquisition by Desjardins. Collaborated with cross-functional teams to streamline processes and systems post-acquisition, contributing to the overall success of the transition. Provided valuable insights and recommendations to new management and acquisition teams, facilitating a seamless handover of responsibilities.• Demonstrated commitment and adaptability during company acquisition, remaining onboard to facilitate a smooth transition post-acquisition.

Laval, Quebec, Canada

Reporting to the Founder and COO, led all marketing functions to drive brand and revenue growth. Responsible for customer acquisition, campaign planning, product development, full-funnel marketing, website development, events, webinars, and customer data platforms. • Drove 7x revenue and 5x brand awareness growth in 3 years.• Implemented a new website and lead-generation pages, improving conversion rates by 28% in 4 months. • Generated a company-high employee engagement score (eNPS) of 87.

Markham

Worked with start-up and established companies to develop and execute customer-centric marketing campaigns to drive customer acquisition, brand awareness, and cost efficiencies. Provided consulting services designed to enhance strategic thinking, solve complex problems, and identify opportunities.• Helped secure early-stage financing for a new sleep technology• Mentored and trained inexperienced marketing teams on strategy, data analysis, SEO, and SEM.

Toronto, Canada Area

Owned the strategy, execution, and measurement of acquisition and brand initiatives for Shaw Communications (internet, cable, satellite, and cloud services) and all Corus Entertainment services. Effectively managed the team responsible for digital advertising, social, SEM, SEO, and traditional media advertising.• Reduced the cost of acquisition by 18% over two years• Successfully launched a streaming video service with 1M subscribers in first 3 months

Toronto, Ontario, Canada

Reporting to the CMO, developed integrated marketing strategies to target audiences throughout the purchase funnel, driving brand awareness and acquisition performance. Owned the strategy, execution, and performance measurement of owned and paid media channels.• Grew revenue at ViaWest (B2B SaaS cloud service) by 275% over two years.• Reduced external agency fees by 60% by internalizing operations.

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Canada Area