Scott Macleod Email and Phone Number
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I discovered my passion for marketing by accident. I planned on a career in finance, but a chance meeting led to a role with a marketing agency. Since that time, I have developed a love for marketing and a passion for data and analytics. It has been an honour to lead amazing teams at both enterprise and SMB companies.My mother gifted me with a detailed and analytical mind that lets me see data in unique ways. My father gifted me with the ability to connect with people at all levels. This combination has allowed me to use data to develop impactful marketing strategies and communicate effectively with senior leadership across functions.I am a proud mentor and coach.Key Strengths:Customer AcquisitionData and AnalyticsMarketing StrategyContent Creation and DistributionDigital MarketingSEO & SEMSocial Email AutomationMentorship
Postmedia Network Inc.
View- Website:
- postmedia.com
- Employees:
- 1252
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Vice President MarketingPostmedia Network Inc.Toronto, On, Ca
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Director, Marketing Strategy & PerformanceEspaceproprio Jul 2023 - Apr 2024Montreal, Quebec, CanadaReporting to the CMO and COO, played a pivotal role in supporting the integration process, ensuring continuity of operations and knowledge transfer following the acquisition by Desjardins. Collaborated with cross-functional teams to streamline processes and systems post-acquisition, contributing to the overall success of the transition. Provided valuable insights and recommendations to new management and acquisition teams, facilitating a seamless handover of responsibilities.• Demonstrated commitment and adaptability during company acquisition, remaining onboard to facilitate a smooth transition post-acquisition. -
Director, MarketingRénoassistance Aug 2020 - Jul 2023Laval, Quebec, CanadaReporting to the Founder and COO, led all marketing functions to drive brand and revenue growth. Responsible for customer acquisition, campaign planning, product development, full-funnel marketing, website development, events, webinars, and customer data platforms. • Drove 7x revenue and 5x brand awareness growth in 3 years.• Implemented a new website and lead-generation pages, improving conversion rates by 28% in 4 months. • Generated a company-high employee engagement score (eNPS) of 87. -
Marketing ConsultantBam! Marketing & Communications Aug 2018 - Aug 2020MarkhamWorked with start-up and established companies to develop and execute customer-centric marketing campaigns to drive customer acquisition, brand awareness, and cost efficiencies. Provided consulting services designed to enhance strategic thinking, solve complex problems, and identify opportunities.• Helped secure early-stage financing for a new sleep technology• Mentored and trained inexperienced marketing teams on strategy, data analysis, SEO, and SEM.
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Senior Director, Media AgencyCorus Entertainment Apr 2016 - Jul 2018Toronto, Canada AreaOwned the strategy, execution, and measurement of acquisition and brand initiatives for Shaw Communications (internet, cable, satellite, and cloud services) and all Corus Entertainment services. Effectively managed the team responsible for digital advertising, social, SEM, SEO, and traditional media advertising.• Reduced the cost of acquisition by 18% over two years• Successfully launched a streaming video service with 1M subscribers in first 3 months -
Senior Director Of Marketing, MediaShaw Communications Oct 2011 - Apr 2016Toronto, Ontario, CanadaReporting to the CMO, developed integrated marketing strategies to target audiences throughout the purchase funnel, driving brand awareness and acquisition performance. Owned the strategy, execution, and performance measurement of owned and paid media channels.• Grew revenue at ViaWest (B2B SaaS cloud service) by 275% over two years.• Reduced external agency fees by 60% by internalizing operations. -
Vp, Marketing StrategyCanwest Media Jul 2009 - Oct 2011Toronto, Ontario, Canada -
Director Of MarketingCanwest Sep 2007 - Jul 2009Toronto, Ontario, Canada
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Manager, Media Planning & PromotionsCanwest Sep 2005 - Sep 2007Toronto, Canada Area
Scott Macleod Skills
Frequently Asked Questions about Scott Macleod
What company does Scott Macleod work for?
Scott Macleod works for Postmedia Network Inc.
What is Scott Macleod's role at the current company?
Scott Macleod's current role is Vice President Marketing.
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What is Scott Macleod's direct phone number?
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What are some of Scott Macleod's interests?
Scott Macleod has interest in Golf.
What skills is Scott Macleod known for?
Scott Macleod has skills like Strategic Planning And Marketing, Team Building And Leadership, Strategic Alliances, Media Planning, Strategy, Digital Media, New Media, Content Strategy, Digital Marketing, Broadcast, Sponsorship, Television.
Who are Scott Macleod's colleagues?
Scott Macleod's colleagues are Elena Love, Lisa Delgado, Liisa Tuominen, Leah Bjornson, Bill Atwood, Anna Chedore, Tony Guarascio.
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