• Led a talented team to create and maintain seven WordPress content sites for a diverse range of data products.• Spearheaded the rebranding initiative for Data Axle, creating comprehensive corporate brand guidelines and visual assets.• Directed creative campaigns across various channels, including display ads, Facebook, and Google Ads.

• Led a team of art directors, developers, and copywriters to create engaging monthly promotional calendars for Restaurant.com's email campaigns and WordPress content.• Collaborated with agency partners to ensure timely and strategic content alignment for affiliate team display ads.• Successfully led the RFP process and selection of a Chicago-based ad agency for the branding and identity rebranding of Restaurant.com.

Led a creative team comprising art directors, copywriters, freelancers, and external vendors to develop brand-centric digital advertising and print campaigns. These efforts significantly contributed to the success of several renowned food service brands, including Unilever, Sugar Foods, Lipton, and Georgia-Pacific.

As Creative Director, I led a team of creatives in concept development and producing brand-focused collateral for high-profile K-12 foodservice clients, including Tyson K-12 Foodservice, Kellogg's K-12Foodservice, Del Monte, McCain, Smithfield, and Fishery Products. I ensured that our clients' strategic goals were effectively translated into impactful campaigns, all while adhering to their budgets and deadlines.Major Accomplishments:- Served as the lead creative director in four major new business pitches, successfully securing high-profile foodservice clients for Esrock Partners, including Kellogg's K-12, Tyson K-12, McCain K-12, and Fishery Products International. This achievement contributed to a more than 15% increase in agency profits within the first year.- Earned multiple readership awards in 2009 from School Nutrition and Restaurant Nation News for ad campaigns created for Kellogg's and Tyson.

Managed a diverse client portfolio in the auto dealership, restaurant, and real estate sectors. Responsibilities encompassed scheduling, designing, and tracking weekly R.O.P., as well as developing monthly campaigns to drive new business sales. Led a team of designers, producing direct mail, corporate literature, and in-store signage for notable clients such as Portillo's Restaurant, White Hen, and regional Harley-Davidson stores.

Designed and managed all in-house sales collateral. Coordinated weekly insertions with The Chicago Tribune, ensuring timely delivery of circulars and R.O.P. ads to the printer. Directed photoshoots, weekly promotional television commercials, and email campaigns.