As the Founder and Creative Director of Checkpoint Media, I established a digital marketing agency that quickly gained recognition for its innovative approach and strong client relationships. Based initially in East London and later relocating to Edinburgh's tech hub, Checkpoint Media became known for delivering impactful marketing strategies tailored to the needs of startups and growing businesses.Key Contributions:Strategic Leadership: Led the development and execution of long-term strategies that significantly expanded the agency’s client base and market reach.Business Development: Built and nurtured key relationships within the startup and tech communities, leading to a diverse portfolio of successful collaborations.Consultancy Services: Provided expert consultancy on digital marketing and business development, helping clients navigate digital transformation and optimise their growth strategies.Client-Centric Focus: Focused on fostering strong relationships between clients and their customers, enhancing brand loyalty and customer engagement.Data-Driven Insights: Implemented advanced analytics to deliver actionable insights, ensuring marketing campaigns were both creative and measurable.Creative Direction: Directed a talented team in the creation of innovative digital content, resulting in increased brand visibility and profitability for our clients.

At Alitu and The Podcast Host, I led growth marketing efforts focused on boosting organic traffic and driving subscriptions. Key achievements include:- SEO Strategy: Drove a 10% increase in organic traffic on existing content and a 40% increase in traffic for new content through iterative SEO strategies.- Content Optimisation: Enhanced blog content for SEO, aligning with high-value keywords.- Data-Driven Marketing: Used analytics to refine strategies, ensuring measurable business impact.- Multi-Channel Campaigns: Managed email, social media, and paid campaigns to elevate brand visibility and streamline content to increase engagement. - Conversion Optimisation: Improved user experience through A/B testing, leading to higher conversion rates.

Shortlisted for the Creative Edinburgh 2020Start Up Award and developed in response to the Covid-19 pandemic, Localburgh was an online marketplace designed to support local businesses in Edinburgh, providing them with lessons in rapid digitalisation and a dedicated website to continue to trading while expanding their customer base.Founded by three friends with Marketing, Communications and Project Management backgrounds, Localburgh worked with over 100Edinburgh businesses, creating a trading platform, local business directory and the"Edinburgh Pub Project" to support struggling hospitality venues and artists during various lockdowns.With almost 100% of small businesses conducting their business online, we achieved our founding goal and continue to work independently with local businesses offering bespoke marketing and public relations services.

Working closely with the internal marketing team I helped to guide Krotos' digital marketing strategy and implementation. Using integrated data and analytics platforms I made strategical decisions on both creative direction and budget allocation.

Content and paid digital strategy in the rapidly growing fitness tech market. Liaise with race organisers to increase conversions and measure growth. Observing trends in SEO and SaaS products to update core team and maintain relevance.

The largest private tenants in London and New York are now providers of flexible desk space. What if you need somewhere to prepare food for your delivery only business? Somewhere to prep food, make your jewellery or somewhere to cut hair? Occupyd.com allows small businesses whose premises are under-utilised to advertise and accept bookings from businesses who need the space but can't commit to their own. We are harnessing the power of the sharing economy to make space work for you. Visit https://occupyd.com/ or follow us at www.facebook.com/occupyd

Creative brand development and web site traffic growth through social media platforms using succinct and engaging copy. Developed brand strategy and collaborated with colleagues for monthly output of traffic generating tools/campaigns.