Sean Glennon Email & Phone Number

Strategic and creative thinker, data-driven decision maker, problem solver. Proven leader and coalition builder with a record of designing and implementing effective, innovative, and comprehensive marketing and communications strategies. LEADERSHIPMore than two decades of success in higher education and the commercial sector, inspiring team members, colleagues, clients, partners, and vendors to seek and achieve excellence in strategic communications and brand development.STRATEGIC THINKINGExtensive experience creating, developing, and positioning brands; designing and implementing successful tactical marketing campaigns; and planning and executing strategic public relations. Expert in developing integrated, multi-platform communications strategies driven by data and advanced through compelling, audience-focused creatives.APPLIED DATA ANALYTICSEmploy emergent technologies and data gathering and analysis best practices to drive organizational results. Offer expertise in digital marketing platforms, CRM systems, reporting and visualization tools, and data science practices. At UMass Amherst, developed and implemented marketing data architecture and systems for descriptive and predictive data analysis and reporting.CONTENT CREATIONHighly regarded writer and editor with broad and deep experience in all forms of written communication from search ads and SEO-focused website content to press releases and newspaper and magazine articles to books. Extensive experience overseeing and directing creation of graphic and video content.PROBLEM SOLVINGAccomplished at helping organizations, colleagues, and team members overcome obstacles and create clear paths to achieving goals and seizing opportunities — from improving visibility, increasing market share, and identifying growth areas to implementing more effective systems and optimizing returns on marketing investments.VERSATILE, EFFECTIVE INTERPERSONAL COMMUNICATIONSEqually comfortable speaking the language of higher education leaders, academics, students, alumni, data scientists and analysts, and creative professionals. Expert in translating vision into goals and goals into action, and helping all parties understand and embrace their roles in the drive for shared success.Areas of expertise include brand development, data analysis/data-driven decision making, digital marketing, multimedia content development, marketing analytics, market research methodologies, traditional marketing techniques and strategies, and social media strategy.

Listed skills include Public Relations, Marketing, Social Media, Marketing Communications, and 16 others.