Tony Harris Email & Phone Number

San Francisco, Ca, Us

San Francisco, California, Us

Seattle, Wa, Us

Interim Director of Demand Generation.(Director on Leave of Absence)Let team responsible for webinars and events. Led 6Sense implementation team and rolled out new lead prioritization for SDR team.

San Francisco, California, Us

Global role to develop and execute programs across geographies, regions and countries to support new joint program across sales and marketing.

Reston, Virginia, Us

Created and led a new team of 4 campaign managers focused on delivering effective marketing programs across 4 distinct businesses.• Transformed faltering demand generation operations, skillfully working through a period of radical corporate change and leadership turnover. Built and developed a solid team, devised immediate program plans to drive momentum and generate the flow of outbound leads. Worked across marketing teams to fix and standardize campaign delivery processes. Drove focus on new customer accounts. o Increased new account opportunities to 58% of marketing influenced pipeline for 2018. o Delivered 43K inquires and 5K marketing qualified leads (MQLs). o Directed a streamlined 2019 global campaign planning process and improved alignment by instituting quarterly campaign reviews with leaders of sales, sales development, and product marketing.• Promoted to Acting Lead to stabilize and relaunch marketing automation operations. Tasked with getting automation initiative back on schedule to complete cleansing and transfer of corrupted Marketo instance. Headed automation staff to complete a comprehensive audit process and brought in new staff and experts to achieve an accurate data synchronization across Salesforce and Marketo. o Completed 800k record Marketo cleansing and migration within 2 months of joining Neustar. o Delivered system updates and required training in time for GDPR deadline in 4 short months. o Audited and corrected lead delivery processes across all channels to ensure accurate delivery of inquiries and MQLs. Resolved 10K missing inquiries.

San Jose, California, Us

Tapped to initiate a new headquarters staff function focused on redesigning a global closed-loop lead funnel. Oversaw Top-of-Funnel name acquisition and nurture processes globally. Developed new processes using Eloqua, Salesforce, and Oracle Business Analytics designed to improve lead volume and quality. • Streamlined campaign tactics to improve enterprise-wide alignment and deliver new marketing capabilities. Developed reporting and improved operations for our global multi-lingual nurture program and created strategies to conduct quarterly plan reviews, analyze database coverage across top 1000 global accounts, and actively identify name capture and opt-in rate challenges. o Delivered 3M emails, 10K responses, and 1K sales inquiries across 14 countries. o Boosted database coverage of target accounts by 36% and reduced target accounts with no marketable contacts from 24% to <5%. o Improved digital name capture process resulting in 89K inquiries with 83% new names. o Piloted first AWS hosted trial to conversion program to enterprise data storage customers.• Led 42-member global campaign team to drive customer and partner registration for technical conference in Las Vegas and Berlin. Incorporated microsite, email, online targeting and retargeting, channel partner syndication, paid and organic social media, and telemarketing strategies in concert with field enablement. o Customer registration increased 6% in spite of 15% decrease in sales-driven registrations.

San Jose, California, Us

Joined team to address lagging competitive data storage upgrades sales.• Expanded an integrated program and launched campaigns that provided customer, partner, and sales incentives to attract and close more competitive replacement opportunities. Operationalized program offerings across corporate functions and systems delivering leads through targeted promotions to partners and customers. Raised awareness and increased opportunities for competitive trade-up deals across top 2 competitors. o Accelerated $200M+ in trade-in deals integrated into global platform launch in fiscal year 2015.

San Jose, Ca, Us

Positioned Cisco as the leader in telecom, managed services, mobile, and cable technologies at CTIA, NXTcomm, TelcoTV, and NCTA industry events with the help of cross-functional teams of up to 150. • Led core team of 15 and global extended team of 50+ Cisco marketing, sales, and product leaders to produce a 3-day, $1.2M summit highlighting new offerings across Cisco Powered Program accounts. Program earned highest customer rating of over 50 in-person events for 2007 and exceeding increased attendance goal. • Received Cisco Global Marketing 2010 “Big Bang for the Buck” award for Cisco Powered Virtual Summit. • Headed $3M investment across 12 strategic programs for the telecom and cable markets, focusing on 24 global service providers, including AT&T, Verizon, Sprint, and Comcast. Created online and social tactics with Facebook, Twitter, LinkedIn, Mobile Events Apps, and Cisco Communities to create awareness and extend program impact.

Menlo Park, Ca, Us

Responsible for inbound and outbound campaigns to deliver qualified marketing leads to global sales teams. Delivered corporate campaign for theatre field marketing teams to localize. Operations owner of process and infrastructure including closed-loop lead reporting and delivering marketing analytics.• Developed $1MM global demand generation campaign, led North American implementation. • Created targeted content with product marketing to improve both lead response and conversion.• Aligned sales and marketing priorities for Global Campaign Council. • Redesigned the global demand generation processes, systems and measurement from first response to sale. Resolved process gaps and replaced vendors. o Improved email delivery increased the reach of campaigns by 20%. o Increased leads captured by 10% across inbound web and phone channels. o Relaunched $120k Google AdWords campaign from zero leads to positive ROI in 3 weeks.• Produced marketing impact report identifying all deals and revenue influenced across all channels and marketing programs. Trend and gap analysis resulted in new key initiatives.

Menlo Park, Ca, Us

• Developed first integrated marketing plan for industry growth leader Genesys Voice Platform.• Implemented first unified webinar campaign achieving record leads (152% of goal).

Principal and ConsultantLead Generation, Product Launch and Channel Marketing Programs* Specialize in enterprise software and solutions

San Jose, Ca, Us

Flex Product Launch and Demand Generation Program Manager

Mountain View, California, Us

Product Marketing Manager, QuickBooks eLearning & Training Products• Led cross-functional team for in-product insert. Managed project within $190k budget. Completed sunset notification program to transition forward and win back customers.Project Leader, QuickBooks 2004 In-Product Cross Sell• Managed 60+ deliverables across business units for in product cross-sell advertisements.Product Research and Repositioning, QuickBooks Credit Card• Identified key customer gaps/delights with “Follow-me” and “Call-a-Customer” research.Segmentation Research, Quicken Credit Card• Developed targeted data driven strategies for improved customer acquisition, retention and increased card usage. Managed process to align Citibank and Intuit teams with specialized quantitative market research agency. Matched Citibank and Intuit database resources with credit files in compliance with all privacy policies to develop detailed sophisticated segmentation models.

Us

• Developed lead generation programs on tight budget. Doubled the sales funnel in 3 months.• Created and launched first syndicated research product, Active Snapshot in one month.

Us

(now Convergys)

Jacksonville, Fl, Us

Two-year rotational program sponsored by CEO and SVP of Corporate Strategy. Assignments came from all subsidiaries in over 120 countries.

New York, Ny, Us

New York, Ny, Us

Chiyoda-Ku, Tokyo, Jp

Randolph Afb, Tx, Us

Mba, Marketing

Bs Business Administration, International Finance

Systems Engineering

Certificate, Award In Accounting