Tony Harris Email and Phone Number
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I am a global demand marketing leader in enterprise and commercial technology industry. My passion is building and leading teams that deliver pipeline impact for sales. My teams execute digital and offline programs that drive sales for some of the world’s best-known enterprise technology organizations. I have introduced new products and led GTM campaigns with over $200M annual pipeline impact across global direct and indirect sales teams. I have successfully launched 12+ high-profile products and 150+ domestic and global campaigns for Adobe, D&B, Cisco, Intuit, NetApp, Neustar, and 3 startups.MY APPROACH:I combine the art and science of demand marketing by working across marketing, product and sales organizations to align strategy, systems, people, and processes. - My programs deliver contact discovery, initial engagement and nurture programs integrated across digital, telemarketing, and offline channels. I organize technologies to scale and leverage ABM, CRM, digital automation, predictive and analytics tools.- I work with product experts and creative teams to develop campaigns that meet customer buying needs while differentiating both the company and products.EDUCATION:Stanford University, MBA University of Southern California, BS Business University of California At Los Angeles, Award in AccountingAir Force Institute of Technology, Program Management & Systems Engineering coursesPROFESSIONAL AFFILIATIONS, SPEAKING ENGAGEMENTS, AND AWARDSABM Expert – Demandbase CertificationSirius Decisions – Certification: B-To-B FundamentalsSpeaker: - Merit Direct Marketing Experience, Austin, Tx (GDPR Compliance)- NorCal Business Marketing Association: “Virtual Event Success Strategies” and “Five Strategies for Maximizing Leads at Events”President, Business Marketing Association, Northern California Chapter (2014-2016)Cisco Global Marketing “Big Bang for the Buck” Award CONTACT ME:tony_harris@stanfordalumni.org
Ampliphi Consulting Llc
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- salesforce.com
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Ampliphi Consulting LlcSan Francisco, Ca, Us
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Global Campaigns LeadSalesforce Jul 2023 - PresentSan Francisco, California, Us
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Strategic Gtm Programs (The Sage Group)Tableau Jun 2021 - PresentSeattle, Wa, Us -
Director, Demand GenerationThe Sage Group At Drift Feb 2021 - Jun 2021Interim Director of Demand Generation.(Director on Leave of Absence)Let team responsible for webinars and events. Led 6Sense implementation team and rolled out new lead prioritization for SDR team.
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Account Based Marketing Program ManagerThe Sage Group (Bay Area) At Vmware Nov 2019 - Jan 2021San Francisco, California, UsGlobal role to develop and execute programs across geographies, regions and countries to support new joint program across sales and marketing. -
Director, Demand GenerationNeustar, Inc. Oct 2017 - May 2019Reston, Virginia, UsCreated and led a new team of 4 campaign managers focused on delivering effective marketing programs across 4 distinct businesses.• Transformed faltering demand generation operations, skillfully working through a period of radical corporate change and leadership turnover. Built and developed a solid team, devised immediate program plans to drive momentum and generate the flow of outbound leads. Worked across marketing teams to fix and standardize campaign delivery processes. Drove focus on new customer accounts. o Increased new account opportunities to 58% of marketing influenced pipeline for 2018. o Delivered 43K inquires and 5K marketing qualified leads (MQLs). o Directed a streamlined 2019 global campaign planning process and improved alignment by instituting quarterly campaign reviews with leaders of sales, sales development, and product marketing.• Promoted to Acting Lead to stabilize and relaunch marketing automation operations. Tasked with getting automation initiative back on schedule to complete cleansing and transfer of corrupted Marketo instance. Headed automation staff to complete a comprehensive audit process and brought in new staff and experts to achieve an accurate data synchronization across Salesforce and Marketo. o Completed 800k record Marketo cleansing and migration within 2 months of joining Neustar. o Delivered system updates and required training in time for GDPR deadline in 4 short months. o Audited and corrected lead delivery processes across all channels to ensure accurate delivery of inquiries and MQLs. Resolved 10K missing inquiries. -
Senior Manager, Global Demand CenterNetapp Nov 2013 - Oct 2017San Jose, California, UsTapped to initiate a new headquarters staff function focused on redesigning a global closed-loop lead funnel. Oversaw Top-of-Funnel name acquisition and nurture processes globally. Developed new processes using Eloqua, Salesforce, and Oracle Business Analytics designed to improve lead volume and quality. • Streamlined campaign tactics to improve enterprise-wide alignment and deliver new marketing capabilities. Developed reporting and improved operations for our global multi-lingual nurture program and created strategies to conduct quarterly plan reviews, analyze database coverage across top 1000 global accounts, and actively identify name capture and opt-in rate challenges. o Delivered 3M emails, 10K responses, and 1K sales inquiries across 14 countries. o Boosted database coverage of target accounts by 36% and reduced target accounts with no marketable contacts from 24% to <5%. o Improved digital name capture process resulting in 89K inquiries with 83% new names. o Piloted first AWS hosted trial to conversion program to enterprise data storage customers.• Led 42-member global campaign team to drive customer and partner registration for technical conference in Las Vegas and Berlin. Incorporated microsite, email, online targeting and retargeting, channel partner syndication, paid and organic social media, and telemarketing strategies in concert with field enablement. o Customer registration increased 6% in spite of 15% decrease in sales-driven registrations. -
Sr. Integrated Marketing Programs Manager (Consultant)Netapp Aug 2012 - Oct 2013San Jose, California, UsJoined team to address lagging competitive data storage upgrades sales.• Expanded an integrated program and launched campaigns that provided customer, partner, and sales incentives to attract and close more competitive replacement opportunities. Operationalized program offerings across corporate functions and systems delivering leads through targeted promotions to partners and customers. Raised awareness and increased opportunities for competitive trade-up deals across top 2 competitors. o Accelerated $200M+ in trade-in deals integrated into global platform launch in fiscal year 2015.
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Senior Marketing Manager - Service Provider MarketingCisco Jan 2007 - Aug 2011San Jose, Ca, UsPositioned Cisco as the leader in telecom, managed services, mobile, and cable technologies at CTIA, NXTcomm, TelcoTV, and NCTA industry events with the help of cross-functional teams of up to 150. • Led core team of 15 and global extended team of 50+ Cisco marketing, sales, and product leaders to produce a 3-day, $1.2M summit highlighting new offerings across Cisco Powered Program accounts. Program earned highest customer rating of over 50 in-person events for 2007 and exceeding increased attendance goal. • Received Cisco Global Marketing 2010 “Big Bang for the Buck” award for Cisco Powered Virtual Summit. • Headed $3M investment across 12 strategic programs for the telecom and cable markets, focusing on 24 global service providers, including AT&T, Verizon, Sprint, and Comcast. Created online and social tactics with Facebook, Twitter, LinkedIn, Mobile Events Apps, and Cisco Communities to create awareness and extend program impact. -
Director, Worldwide Demand GenerationGenesys 2005 - 2006Menlo Park, Ca, UsResponsible for inbound and outbound campaigns to deliver qualified marketing leads to global sales teams. Delivered corporate campaign for theatre field marketing teams to localize. Operations owner of process and infrastructure including closed-loop lead reporting and delivering marketing analytics.• Developed $1MM global demand generation campaign, led North American implementation. • Created targeted content with product marketing to improve both lead response and conversion.• Aligned sales and marketing priorities for Global Campaign Council. • Redesigned the global demand generation processes, systems and measurement from first response to sale. Resolved process gaps and replaced vendors. o Improved email delivery increased the reach of campaigns by 20%. o Increased leads captured by 10% across inbound web and phone channels. o Relaunched $120k Google AdWords campaign from zero leads to positive ROI in 3 weeks.• Produced marketing impact report identifying all deals and revenue influenced across all channels and marketing programs. Trend and gap analysis resulted in new key initiatives. -
Marketing Program Manager (Consultant), North America Field MarketingGenesys 2005 - 2005Menlo Park, Ca, Us• Developed first integrated marketing plan for industry growth leader Genesys Voice Platform.• Implemented first unified webinar campaign achieving record leads (152% of goal).
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Principal And OwnerAmpliphi Inc 2001 - 2005Principal and ConsultantLead Generation, Product Launch and Channel Marketing Programs* Specialize in enterprise software and solutions
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Product Marketing Manager (Consultant)Adobe Systems 2004 - 2004San Jose, Ca, UsFlex Product Launch and Demand Generation Program Manager -
Product Marketing Manager (Consultant)Intuit 2001 - 2004Mountain View, California, UsProduct Marketing Manager, QuickBooks eLearning & Training Products• Led cross-functional team for in-product insert. Managed project within $190k budget. Completed sunset notification program to transition forward and win back customers.Project Leader, QuickBooks 2004 In-Product Cross Sell• Managed 60+ deliverables across business units for in product cross-sell advertisements.Product Research and Repositioning, QuickBooks Credit Card• Identified key customer gaps/delights with “Follow-me” and “Call-a-Customer” research.Segmentation Research, Quicken Credit Card• Developed targeted data driven strategies for improved customer acquisition, retention and increased card usage. Managed process to align Citibank and Intuit teams with specialized quantitative market research agency. Matched Citibank and Intuit database resources with credit files in compliance with all privacy policies to develop detailed sophisticated segmentation models. -
Director, Marketing ProgramsActive Decisions 2000 - 2001Us• Developed lead generation programs on tight budget. Doubled the sales funnel in 3 months.• Created and launched first syndicated research product, Active Snapshot in one month. -
Manager, Marketing ProgramsEdify 1995 - 1999Us(now Convergys) -
Marketing Management AssociateDun & Bradstreet Aug 1993 - Sep 1995Jacksonville, Fl, UsTwo-year rotational program sponsored by CEO and SVP of Corporate Strategy. Assignments came from all subsidiaries in over 120 countries. -
Product Marketing Manager, European Cpg Promotion AnalyzerNielsen 1995 - 1995New York, Ny, Us -
Product Manager, Bond Ratings SystemMoody'S Investors Service 1994 - 1995New York, Ny, Us -
Product Marketing Manager, Sales Automation SystemSales Technologies Inc (Subsidiary Of Dun & Bradstreet) 1994 - 1994
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Product Manager, Japanese Business ReportDun & Bradstreet Tsr Ltd. 1993 - 1994Chiyoda-Ku, Tokyo, Jp -
Captain, Cost Analysis OfficerUs Air Force 1985 - 1990Randolph Afb, Tx, Us
Tony Harris Education Details
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Stanford University Graduate School Of BusinessMarketing -
Usc Marshall School Of BusinessInternational Finance
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U.S. Air Force Institute Of TechnologySystems Engineering
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UclaAward In Accounting
Frequently Asked Questions about Tony Harris
What company does Tony Harris work for?
Tony Harris works for Ampliphi Consulting Llc
What is Tony Harris's role at the current company?
Tony Harris's current role is Global Campaigns Lead, Tableau Software at Salesforce.
What is Tony Harris's email address?
Tony Harris's email address is to****@****tar.com
What is Tony Harris's direct phone number?
Tony Harris's direct phone number is +140882*****
What schools did Tony Harris attend?
Tony Harris attended Stanford University Graduate School Of Business, Usc Marshall School Of Business, U.s. Air Force Institute Of Technology, Ucla.
Who are Tony Harris's colleagues?
Tony Harris's colleagues are Wilberforce Otieno, Samiksha Kharbanda, Michael J., Corinne Umali, Kritika Murli, David Stroer, Tyler Gawlick.
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