• Developed a comprehensive social media strategy and ecosystem that contributed to increasing student enrollment from 25,000 to nearly 35,000, with a conversion rate of 60% for prospective students entering the social media ecosystem since 2021.• Leveraged Meta to drive strong engagement and conversions, resulting in notable success for student enrollment campaigns; implemented targeted LinkedIn strategies for the Talent Team, achieving a high ROI for recruitment efforts; utilized YouTube for enrollment campaigns, successfully increasing visibility and engagement at a higher cost per acquisition.• Led and expanded a creative team, producing over 30 blogs per month, which played a role in the 30% increase in organic web traffic over the last six months, alongside other SEO and content strategies.• Oversaw the production of 550+ videos last year across multiple departments, enhancing the organization's digital presence and content diversity (excluding reels).• Executed "The Great Hearts Difference" campaign across Arizona, Louisiana, and Texas, focusing on the unique aspects of Great Hearts' curriculum and mission. This campaign led to the highest number of enrolled students in the organization's 22-year history, with 22,000+ students in Arizona and doubling the size of the Louisiana school within a year.• Revamped the Great Hearts brand within the last 180 days, overseeing the creation of updated Visual Identity Standards, brand guidelines, and redesigns of all logos, mascots, and crests, ensuring cohesive and modern messaging across all departments.• Led a successful SEO project that resulted in a 30% increase in organic web traffic in 90 days, improving each academy’s website ranking on Google by 2-6 positions on page 1 through targeted SEO updates.• Launched a highly-produced monthly student newscast in January 2024, growing viewership from 300 views in January to 55,000+ views by August 2024. The newscast now also offers sponsorships and commercials.

• Collaborated with Great Hearts local schools to plan and execute web, SEO/SEM, PPC, marketing database, email, social media, and display advertising campaigns.• Managed Google Adwords, Google Analytics, Google Tag Manager, and content management systems across the Great Hearts family of websites.• Contributed to the development of email marketing and lead generation campaigns.• Designed, built, and maintained the Great Hearts social media presence, enhancing parent engagement and response.• Coordinated with communications and marketing teams to finalize web presence across the network.• Oversaw the digital content/messaging strategy and created necessary content for deployment at the local school level.• Measured and reported the performance of digital marketing/social media campaigns against ROI and KPI goals.• Innovatively brainstormed growth strategies and collaborated with external agencies and vendor partners.• Evaluated emerging technologies and provided thought leadership for adoption where appropriate.

• Emmy Award-winning producer for "Best Magazine Show" for a Super Bowl pregame episode, recognized for delivering exceptional content in a fast-paced, high-energy environment.• Created two of the show's most-viewed segments on YouTube, including "Tall Girl Problems" with Brittney Griner (1M views) and "Undercover with Hélio Castroneves" (2.2M views), showcasing engaging storytelling that connected with a wide audience.• Developed relatable, humorous narratives by focusing on everyday problems and presenting them in a fresh, positive light, enhancing viewer engagement and retention.• Pioneered the use of a multi-element storytelling approach, integrating video, graphics, photos, and dynamic music to create immersive and emotionally resonant content that effectively transitioned through different phases of the story.• Provided digital content across multiple platforms, leveraging visual storytelling techniques and relatable narratives to boost audience engagement and expand the show's reach beyond traditional broadcast.

Prepare, examine and execute sports casts, shows and stories on a daily basisWrite stories for broadcast and online entities under a time-sensitive mannerCreate, develop and execute compelling stories that advance the ABC15 brandPost additional stories, videos and links to the webGrow the audience via social mediaBook guests and interviews throughout the week to showcase on our 30-minute sports showCreate and maintain a working relationship with all of the professional sports teamsKnowledge and implementation of the rules and laws regarding sports video

Write short and long form storiesEdit material from multiple sources quickly and proficiently

Create and produce stories from the field of scienceWorked with elementary schools to perform science experiments in classroomsPut together forecasts for on-air talentCreated weather graphics and images using the Weather Central program