Sheralyn T. Felix Email & Phone Number

Boca Raton, FL, US

New York, NY, US

• Blackthorn is an industry leader providing event management, SMS messaging and eComm solutions to the world of Salesforce customers. Highlights of this role:
• Support and implement strategic growth plans leading to increased lead generation, customer retention, and strategic partnerships, driving overall business growth.
• Foster strong collaboration with founders, sales, product, and engineering teams, devising cross-functional strategies and compelling content that successfully engage both potential and existing clients across diverse.
• Align efforts with marketing and partner leadership for enhanced program promotion and visibility while maintaining a focus on goal setting, meticulous testing, and data-driven decision-making, resulting in significant.

Elevating Marketing Excellence Through Strategic PartnershipSTF Strategies is your trusted partner in achieving marketing excellence. Our specialized focus on Fractional Marketing and Channel Marketing allows us to offer customized solutions to companies of all sizes, enabling the realization of marketing goals and driving sustainable growth. Whether.

Alameda, CA, US

• Managed direct and indirect reports and executed partner enablement and thought leadership programs across multiple global regions. Amplified market reach and partner brand awareness by mapping out sales strategies.
• Coordinated with the sales team and conducted competitive research to generate potential leads and exceeded sales quota.
• Engaged in business planning with partners to resolve product issues and increase the partner revenue by 50%.
• Piloted Hyperautomation and partner growth initiatives to enrich partner journey and achieve 20% YOY business growth globally.
• Expanded the partner ecosystem from 40% to 54% of annual bookings by training and developing a Partner Marketing and Enablement team of four personnel to penetrate new markets.

Des Moines, IA, US

• Administered all facets of partner lifecycle and steered initiatives, such as lead generation, pricing, contracts, and partner training/events. Nurtured robust partner ecosystems with a specific emphasis on the ERP/CRM.
• Fostered an alliance relationship with NetSuite to integrate Fastpath into a customer solution using NetSuite and Fastpath’s products.
• Ensured continuous enhancements in prospecting, lead generation, partner implementations, and partner retention strategies by initiating comprehensive sales enablement and training programs for account executives.
• Instructed 4+ sales and engineering teams on best practices to build partner alliances, obtaining 2-3 potential customers monthly.

Durham, NC, US

• Supervised a team of one direct and four indirect reports and engaged stakeholders to gain executive buy-in and yield value-over-time outcomes. Developed a curriculum of internal management training, prepared run.
• Designed new program management processes and rolled out change management plans for new projects to attain a seamless flow and confirm the timely completion of all projects.
• Led content development and multi-level training programs and evaluated post-training performance to improve the curriculum journey.
• Directed employee and leadership development programs with a keen focus on enhancing the performance of executives, first-time managers, and individual contributors.

Durham, NC, US

• Pioneered and served as Co-Chair for Avalara’s inaugural Employee Resource Group (ERG), the company's first resource group. Raised the quality of project outcomes by utilizing the latest tools and techniques and.
• Offered strategic insights and shaped customized frameworks to elevate the number of members to 300+.
• Provided visionary leadership and defined strategic goals to align business operations with the core values of the company.
• Collaborated at all levels of the organization to strengthen internal communication and maximize employee engagement.

Durham, NC, US

• Maintained lucrative relationships with key partners, including NetSuite, SAP, Microsoft, Salesforce, Infor, Epicor, ConnectWise, and various System Integrators and MSPs to create joint, co-marketing, and revenue.
• Streamlined strategic and direct marking endeavors, acquiring $1.2M in partner-driven business.
• Diversified the customer base, boosted sales volume, and attained a higher conversion rate by applying brand awareness strategies.
• Fostered a positive brand image and increased revenue across e-commerce, retail, ERP, manufacturing, and software sectors through innovative GTM strategies and co-marketing and co-sell programs.
• Raised partner-driven revenue from 60% to 80%+ by overseeing, lead generation, recruitment, development, and partner ecosystems.

• Oversaw the development, scheduling, and execution of a comprehensive partner enablement strategy while delivering end-to-end marketing solutions for the company. Cooperated with executive leaders to organize webinars.
• Cultivated cross-functional relationships with sales, product, price marketing, and management personnel to meet annual targets.
• Accomplished a 35% growth in conversion rates and a 22% raise in partner marketing-driven pipeline by steering leadership initiatives.
• Achieved a 22% increase in partner engagement by devising the channel marcomms strategy and optimizing marketing automation tools.

Fort Lauderdale, FL, US

• Shaped transformative learning strategies by collaborating with regional teams to propel organizational awareness on a global scale. Provided insights to streamline operational progressions following regional policies.
• Initiated global channel marketing programs by partnering with sales and regional marketing teams to meet defined objectives.
• Established a framework for webinars, seminars, and in-person events to uplift the market presence and expand executive awareness.
• Tracked team performance and contributed to amplifying overall sales and profitability through continuous improvement initiatives.

Fort Lauderdale, FL, US