Sheralyn T. Felix

Sheralyn T. Felix Email and Phone Number

Global Channel & Partner Strategy | Key Partner Relationships | Sales & Revenue Generation | Business Development | Team Leadership @ Blackthorn.io
Sheralyn T. Felix's Location
Boca Raton, Florida, United States, United States
Sheralyn T. Felix's Contact Details

Sheralyn T. Felix personal email

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Sheralyn T. Felix phone numbers

About Sheralyn T. Felix

As a growth-focused professional with a passion for driving channel and partner success, I bring a wealth of experience in optimizing efficiency, building trusted relationships, and establishing robust pipelines of clients. My career has been marked by a relentless pursuit of excellence, demonstrated through my ability to engage stakeholders, negotiate profitable contracts, and increase partner-driven revenue.At the forefront of sales and partner operations, I have played a pivotal role in expanding partner ecosystems and outlining global partner go-to-market strategies. Recognized for my strategic approach, I have been a driving force in streamlining marketing endeavors and diversifying customer bases. My track record reflects an ability to direct complex projects and impact the bottom line positively.Beyond my technical prowess, my leadership style is characterized by compassion and motivation. I excel in overseeing budgets and fostering a positive brand image. I pride myself on striking a delicate balance between leadership development and team building. As a servant-leader, I am dedicated to not only identifying and retaining top talent but also driving financial benefits for each initiative.A few of my career highlights include: • Drove business growth of high-profile companies ranging from $10M to $3B+ in annual revenue by devising go-to-market and partner enablement strategies.• Elevated overall profitability and uplifted the company’s position by creating new products and launching demand-generation campaigns.• Headed multiple projects, trained multiple teams, and executed strategic partner programs to contribute to organizational success.• Expanded the partner ecosystem from 40% to 54% of annual bookings by training and developing a Partner Marketing and Enablement team of four personnel to penetrate new markets."To build a long-term, successful enterprise, when you don't close a sale, open a relationship." – Patricia Fripp

Sheralyn T. Felix's Current Company Details
Blackthorn.io

Blackthorn.Io

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Global Channel & Partner Strategy | Key Partner Relationships | Sales & Revenue Generation | Business Development | Team Leadership
Sheralyn T. Felix Work Experience Details
  • Blackthorn.Io
    Fractional Marketing & Partner Leader
    Blackthorn.Io Mar 2024 - Present
    New York, Ny, Us
    Blackthorn is an industry leader providing event management, SMS messaging and eComm solutions to the world of Salesforce customers. Highlights of this role:• Support and implement strategic growth plans leading to increased lead generation, customer retention, and strategic partnerships, driving overall business growth. • Foster strong collaboration with founders, sales, product, and engineering teams, devising cross-functional strategies and compelling content that successfully engage both potential and existing clients across diverse platforms. • Align efforts with marketing and partner leadership for enhanced program promotion and visibility while maintaining a focus on goal setting, meticulous testing, and data-driven decision-making, resulting in significant marketing outcomes and business performance improvements.
  • Stf Strategies, Llc
    Principal Consultant
    Stf Strategies, Llc Sep 2023 - Present
    Elevating Marketing Excellence Through Strategic PartnershipSTF Strategies is your trusted partner in achieving marketing excellence. Our specialized focus on Fractional Marketing and Channel Marketing allows us to offer customized solutions to companies of all sizes, enabling the realization of marketing goals and driving sustainable growth. Whether you're a startup looking to establish a formidable presence or a large corporation aiming to optimize your channel strategies, we are dedicated to providing the strategic direction and hands-on support required for success.Our Core Services:★ PRM Consulting and Implementation Support: We offer comprehensive consulting and expert guidance to help you leverage Partner Relationship Management (PRM) effectively.★ Sales and Channel Enablement: We empower your sales and channel teams with the resources and knowledge they need to excel.★ Channel and Alliance Marketing Strategy: Our experts design and execute winning marketing strategies tailored to your unique channel and alliance needs.★ Partnership and Ecosystem Expertise: With our deep understanding of partnerships, we help you build and nurture robust ecosystems.★ Project and Program Execution with a Data-Driven Approach: We drive project and program success through meticulous planning and data-driven decision-making.★ Event Logistics and Planning: Our event experts manage all aspects of logistics and planning to ensure seamless and impactful events.At STF Strategies, we are committed to elevating your marketing efforts to new heights. Partner with us, and together, we will achieve marketing excellence. Reach out today! STFStrategies@gmail.com.
  • Jitterbit
    Vice President, Partner Marketing, Programs & Enablement
    Jitterbit May 2022 - Sep 2023
    Alameda, Ca, Us
    Managed direct and indirect reports and executed partner enablement and thought leadership programs across multiple global regions. Amplified market reach and partner brand awareness by mapping out sales strategies, devising value propositions, defining KPIs, and drafting brand messaging/content and marketing plans. Onboarded new partners by providing operational support across all regions to enhance the efficiency of customer/partner operations frameworks, global marketing events, and partner training enablement efforts.Highlights of accomplishments in this role include:• Coordinated with the sales team and conducted competitive research to generate potential leads and exceeded sales quota.• Engaged in business planning with partners to resolve product issues and increase the partner revenue by 50%.• Piloted Hyperautomation and partner growth initiatives to enrich partner journey and achieve 20% YOY business growth globally.• Expanded the partner ecosystem from 40% to 54% of annual bookings by training and developing a Partner Marketing and Enablement team of four personnel to penetrate new markets.
  • Fastpath Solutions, Llc
    Director Of Partner Marketing
    Fastpath Solutions, Llc Jun 2021 - May 2022
    Des Moines, Ia, Us
    Administered all facets of partner lifecycle and steered initiatives, such as lead generation, pricing, contracts, and partner training/events. Nurtured robust partner ecosystems with a specific emphasis on the ERP/CRM sector by identifying and securing new partners.Highlights of accomplishments in this role include:• Fostered an alliance relationship with NetSuite to integrate Fastpath into a customer solution using NetSuite and Fastpath’s products.• Ensured continuous enhancements in prospecting, lead generation, partner implementations, and partner retention strategies by initiating comprehensive sales enablement and training programs for account executives.• Instructed 4+ sales and engineering teams on best practices to build partner alliances, obtaining 2-3 potential customers monthly.
  • Avalara
    Senior Program Manager, Leadership Development
    Avalara Nov 2019 - Aug 2021
    Durham, Nc, Us
    Supervised a team of one direct and four indirect reports and engaged stakeholders to gain executive buy-in and yield value-over-time outcomes. Developed a curriculum of internal management training, prepared run sheets, and orchestrated 3-4 day workshops and in-person learning sessions to exceed performance metrics for Executives and Senior Management.Highlights of accomplishments in this role include:• Designed new program management processes and rolled out change management plans for new projects to attain a seamless flow and confirm the timely completion of all projects.• Led content development and multi-level training programs and evaluated post-training performance to improve the curriculum journey.• Directed employee and leadership development programs with a keen focus on enhancing the performance of executives, first-time managers, and individual contributors.
  • Avalara
    Founding Member & Co-Chair – Women Of Avalara Employee Resource Group (Erg)
    Avalara Sep 2018 - Dec 2020
    Durham, Nc, Us
    Pioneered and served as Co-Chair for Avalara’s inaugural Employee Resource Group (ERG), the company's first resource group. Raised the quality of project outcomes by utilizing the latest tools and techniques and resolving complex issues.Highlights of accomplishments in this role include:• Offered strategic insights and shaped customized frameworks to elevate the number of members to 300+.• Provided visionary leadership and defined strategic goals to align business operations with the core values of the company.• Collaborated at all levels of the organization to strengthen internal communication and maximize employee engagement.
  • Avalara
    Senior Partner Marketing Manager
    Avalara Jun 2017 - Nov 2019
    Durham, Nc, Us
    Maintained lucrative relationships with key partners, including NetSuite, SAP, Microsoft, Salesforce, Infor, Epicor, ConnectWise, and various System Integrators and MSPs to create joint, co-marketing, and revenue pipelines. Guided multiple product and sales teams and formulated business development plans for key partners to optimize product messaging activities for new launches, feature releases, and updates.Highlights of accomplishments in this role include:• Streamlined strategic and direct marking endeavors, acquiring $1.2M in partner-driven business.• Diversified the customer base, boosted sales volume, and attained a higher conversion rate by applying brand awareness strategies.• Fostered a positive brand image and increased revenue across e-commerce, retail, ERP, manufacturing, and software sectors through innovative GTM strategies and co-marketing and co-sell programs.• Raised partner-driven revenue from 60% to 80%+ by overseeing, lead generation, recruitment, development, and partner ecosystems.
  • Workday Adaptive Planning (Adaptive Insights)
    Senior Global Channel Marketing Manager
    Workday Adaptive Planning (Adaptive Insights) Jan 2016 - Jun 2017
    Oversaw the development, scheduling, and execution of a comprehensive partner enablement strategy while delivering end-to-end marketing solutions for the company. Cooperated with executive leaders to organize webinars and training sessions and amplify stakeholder engagement.Highlights of accomplishments in this role include:• Cultivated cross-functional relationships with sales, product, price marketing, and management personnel to meet annual targets.• Accomplished a 35% growth in conversion rates and a 22% raise in partner marketing-driven pipeline by steering leadership initiatives.• Achieved a 22% increase in partner engagement by devising the channel marcomms strategy and optimizing marketing automation tools.
  • Citrix
    Global Channel Marketing Manager
    Citrix Aug 2010 - Dec 2015
    Fort Lauderdale, Fl, Us
    Shaped transformative learning strategies by collaborating with regional teams to propel organizational awareness on a global scale. Provided insights to streamline operational progressions following regional policies and procedures.Highlights of accomplishments in this role include:• Initiated global channel marketing programs by partnering with sales and regional marketing teams to meet defined objectives.• Established a framework for webinars, seminars, and in-person events to uplift the market presence and expand executive awareness.• Tracked team performance and contributed to amplifying overall sales and profitability through continuous improvement initiatives.
  • Citrix
    Senior Global Online Channel Marketing Coordinator
    Citrix Jul 2008 - Aug 2010
    Fort Lauderdale, Fl, Us

Sheralyn T. Felix Skills

Salesforce.com Email Marketing Cloud Computing Management Demand Generation Marketing Channel Partners Lead Generation Sales Multi Channel Marketing Leadership Marketing Strategy Program Management Integrated Marketing Analytics Product Marketing Social Media Marketing Customer Relationship Management Marketing Automation Mobile Devices Crm Event Management Project Management Enterprise Software Online Advertising Competitive Analysis Social Media Optimization Strategy Go To Market Strategy Strategic Planning Digital Marketing B2b Marketing Software Industry Mac Os X Facebook Saas Software As A Service Partner Programs Tax Compliance Business Strategy Team Building Budgeting Business To Business Channel Strategy Content Marketing Cross Functional Team Leadership Strategic Partnerships

Sheralyn T. Felix Education Details

  • Florida Atlantic University
    Florida Atlantic University
    Bachelor Of Science (Bs) In Business Administration And Marketing

Frequently Asked Questions about Sheralyn T. Felix

What company does Sheralyn T. Felix work for?

Sheralyn T. Felix works for Blackthorn.io

What is Sheralyn T. Felix's role at the current company?

Sheralyn T. Felix's current role is Global Channel & Partner Strategy | Key Partner Relationships | Sales & Revenue Generation | Business Development | Team Leadership.

What is Sheralyn T. Felix's email address?

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What schools did Sheralyn T. Felix attend?

Sheralyn T. Felix attended Florida Atlantic University.

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Sheralyn T. Felix has interest in Professional Networking, Politics, Sports Medicine And Injury Prevention, Triathlons, Science And Technology, Program Development, Fitness And Wellness, Health, Arts And Culture, Figure Competing.

What skills is Sheralyn T. Felix known for?

Sheralyn T. Felix has skills like Salesforce.com, Email Marketing, Cloud Computing, Management, Demand Generation, Marketing, Channel Partners, Lead Generation, Sales, Multi Channel Marketing, Leadership, Marketing Strategy.

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