Shibu Lawrence Email & Phone Number

Dandenong, Victoria, Australia

- Brand manager for FESTOOL & FEIN- Managing all digital marketing and online communications • Campaigns • Email communication (End Users and Dealers) • Social Media (Instagram & Facebook - All aspects) • Media Outlets (Magazines, Trade Associations etc) • Dealer Events (Provide TSCs with Marketing Support as requested) • Coordinate promotional material • Artwork and design support- Email Marketing • Dealer Communications • End User Communications segmented by trade, product owned • Welcome Emails • NPS Score- Social Media • Instagram (FESTOOL, FEIN & TOOLHOUSE) • Facebook (FESTOOL, FEIN & TOOLHOUSE) • You Tube (FESTOOL & FEIN)- Developing digital contents for vaious social media platforms • Hands on creation of online Training videos (FESTOOL, FEIN & TOOLHOUSE) • Product videos (FESTOOL, FEIN & TOOLHOUSE) • Promotional videos (FESTOOL, FEIN & TOOLHOUSE)- Hands on approach towards all digital communications, content Strategy and online lead generation activites- Creation of blogs/web content, videography, brand ambassadors, end user reviews/testimonials, SEO, paid advertising,ROI & analyticsCreative: - Adobesuite (Photoshop, Premiere, after effects)CMS: MagentoSocial: Facebook, Instagram, Youtube, Facebook Business Manager, ADS managerCRM: Salesforce Email Automation: Net-ResultsSites:https://www.festool.com.au/https://toolhouse.com.au/https://www.facebook.com/festoolaustraliahttps://www.instagram.com/festool_australia/https://www.facebook.com/FeinAUhttps://www.instagram.com/feinaustralia/https://www.youtube.com/festoolaustraliahttps://www.youtube.com/channel/UCxaFBUkqt8InlnVlEqRVDWAhttps://www.facebook.com/toolhousedandenong

Moorabbin

Digital Marketing all rounder to own the entire Digital Marketing space and maximises sales opportunities, profitability and represents JH Market in a global playing field.

Keysborough, Victoria

Responsible for gathering data on market activity and preparing recommendation to management towards improvement in EAP's market share & profitability.Coordinate & assist in implementation of initiatives to improve EAP's market share.Responsible for reporting on EAP's performance with regards to customer mix, product mix, product development, sales over time, profitability by product line, customer satisfaction and all other online activities.Initiative's towards online trends, EAP sales & market shares.Research on new product releases, trade shows, trade fairs, expo's and liaise with regional managers towards participation.Responsible towards EAP's promotional activities, including promotional giveaways, advertising, editorials & online presence.

- Responsible for handling day to day assignment of Online/Web projects- Designing and maintenance of corporate website along with creation of online contents and marketing materials including SEO, SEM and site usability studies.- Web graphics, banners & other online media for corporate website- Creation of various online marketing materials like Newsletters, Online Promotions, Social media Marketing and PR using Blogs- Promotion of organization using Social Media such as Facebook, Twitter & Youtube- Involved extensively in creation of marketing collaterals such as Brochures, Catalogues, Ads, Envelopes, and corporate branding.- Design, layout and production of print and web materials including incentive campaigns in conjunction with our branding literature- Trade shows organization- Educational interactive contents- Packaging, DVD Authoring, Multimedia Presentations, Promotions- Responsible for corporate branding the top adoption related web sites with associated logos, collateral, trade show displays, print ads, packaging designs, and promotional pieces- Creation of corporate & informative videos to promote the organization.Web Projects: www.megt.com.au, www.megtinstitute.com.auSocial Media Marketing:www.megtblog.com.au, Facebook/MyMEGTwww.twitter.com/#!/MEGTAustraliaVideo/Motion Graphics:www.Youtube.com/user/megtaustralia

Marketing Collaterals- Responsible for handling day to day assignment of Print/Publishing projects in a busy Digital agency environment. - Brochures, Catalogues, Ads, Envelopes, and corporate branding.- All graphic work relating to design such as Image Retouching, cutouts, manipulations, and color corrections for various commercial brands and Packaging materials.- Designing of Product booklets for various entertainment and consumer durable companies.- Pre press related jobs with other Ad agencies and publishing houses- Design, layout and production of print and web materials including incentive campaigns in conjunction with our branding literature- Tradeshow booth design & Trade show organizationPackaging design, product designs, labels & product catalogues- Production of Christmas catalogues for major stores & chain retail stores.Digital/Web contents- Educational interactive contents.- Packaging, DVD Authoring, Multimedia Presentations, Promotions.- Responsible for corporate branding the top adoption related web sites with associated logos, collateral, trade show displays, print ads, packaging designs, and promotional pieces.- Directed in-house and contracted creative talent. Accountable for achieving statistically successful and competitive print/online campaigns.Clients:CIGNA, AFFINITY, METLIFE, ACCUTEST, MYMATRIXX, TIA-CREF, EGYPT TOURISM, CZECH TOURISM, GERMANY, The Alps

- Responsible for total needs of the client including management of technical and creative resources to deliver complete corporate-quality branding and web solutions. - Image Retouching, cutouts, manipulations, and color corrections for product booklets, brochures, flyers and store materials for various entertainment and consumer durable companies. - Coordinated with the client directly in color correction and editing of images for printing of weekly consumer retail booklet.Book/Magazine DesignDesigning of Book and local fortnightly magazineProduct Packaging/POPDesigning of various shopping bags, X-Banners and in-store display modules

IPTV Content /User Interface- Worked on developing IPTV based graphical user interface designs for various E-Learning interactive contents, concepts and development of CBT (content based training materials) for IPTV & Mobile platforms- Handled all projects related to design and production of web based E-learning contents- Concept and development of Interactive Web based online help tutorials to help customers in user-friendly navigation- Concept and implementation of interactive contents like Quizzes, Games, Audio/visual games, Interactive games, Internal Web portal and content management tools- Concept for instructional workbook materials used in training, navigation, and display- Research on Human Interaction to improve the quality of interactive content creation- Media buying of Infotainment contents for IPTV & Mobile platforms- Daily production of IPTV contents (Movies, Graphics & Games)- Creation of Mobile interactive contents.Client: Reliance Communications