Sid Nair Email & Phone Number

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Objectives: 1. Celebrate ideas in any shape or form. Ideally, we aim to hit the sweet spot of entertainment, sports, experience or gaming. 2. Listen to the next-generation of creatives. Nurture them. They have a POV. _____________________Main biz: Toyota (Primary), Unifi, Petronas Shop, CU Mart (project)New biz wins: Unifi, Petronas Shop, J&T _____________________Recognition: The Clio - 2x Silver, Bronze | The Andy's - APAC S/L| Jury, PHNX 2024 | The Drum - 2x Mobile + Gaming | AdStars, 1x | Dentsu Northstar, 1x Bronze | MDA, 1x Gold - Gaming | CB The Work, 1x Digital | MSA - 2x Silver | Kancils Jury, Digital | Effie, 3x Finalists (abstained) | The Wires UK | Black Dragon | Markies_____________________Unifi A pitch win thanks to Shan's hard work and Cam + D. TQ to the clients Jo Anne, Andrew Pinto, Faizal and Jaq. Hope to create genuine, entertaining campaigns. #1 Own the NIght - A nocturnal campaign for an audience who lives to connect at night. #2 Unilympics - One hand mobile games during the Olympics for twiddling thumbs and couch potatoes _____________________ToyotaHighlights: +14 films & 20 campaigns so far. Including Manga posters and an Anime (close) filmTeam: Cam & DiyanahClient: Supported by Nicky Lim's marketing vision and his team. Long may their iconic legacy continue. _____________________Pizza Hut 1. Cheese Codes Big TQ to Carat for the brief and support: Salim & Vans + team. PR: Featured on Adweek, The Drum, Reddit, IGN, Campaign, Little Black Book, Wired, Best Ads on TV and more._____________________Bread & butterI just can't say no to a good challenge. Life is more fun. I also like to work on real briefs and use creative ideas (or whatever it takes) to solve them. Find opportunities that don't exist. I try to collaborate with the region, media, social, PR or anyone who likes ideas. _____________________

London, Milan, Europe

A scribble turned into a Europe takeover,Formed the identity for a Christina Aguilera concert in 2024. Created for EuroPride, launched in June 2022. Partner in crime: Chris Catchpole and Coke Europe & UK. This single design ran across eight countries in Europe. And London + UK. Idea was simple: A white light (Coke ribbon) passes through a glass Coke bottle causing an LGBTQIA rainbow flare. No flashy wins. Didn't care to enter. Client Credits: Alessandra Rebecchi - Europe Strategy & Creative Marketing (The Coca-Cola Company Italia)Marta Carreras - Creative Strategist - Global Iconic Campaigns - Integrated MarketingMichelle Olsen - Sports Senior Asset Manager Europe (The Coca-Cola Company Denmark)Media: Recipe London

Ho Chi Minh City

Brands: Prudential, Sunsilk with Adam & Eve DDB LondonHighlights: 1. Jury - Outdoor - Ad Stars 2021 2. #11 Hottest Creative 2021 - Campaign Brief Asia rankings and #12 (2020)3. One Asia - Cross-platform4. The One show - CSR5. Caples - Digital B to B 6. Cresta Awards 2020 - Digital Design 7. Cresta Awards 2020 - Brand Purpose 8. AdForum - #2 in the top 5 Digital Innovation Campaigns of 2020 - Chatbot with ‘tude9. Campaign Brief 'The Work' - APAC's best work - Chatbot with 'tude 10. Ad Stars Outdoor11. Publication - https://www.brandinginasia.com/phyllis-k-robinson-looking-back-at-a-legend/12. Publication: Manager Magazine - Leading through a pandemicAgency (wrote and steered all entries). I managed social media, PR & more.1. #4 Hottest Creative Agency in Vietnam - Campaign Brief Asia 2020 Rankings2. Campaign Asia - Creative Agency of the Year 2020 - Silver 3. R3 Worldwide (for pitch wins & total revenue) - 2019 Vietnam New Business League - First4. Campaign Asia - Creative Agency 2019 - Bronze 5. Campaign Asia - Digital Agency of the Year 2019 - Finalist6. Mumbrella Asia - Creative Agency of the Year 2019 - Finalist7. Mumbrella Asia Award for best creative culture - Finalist 8. Bestadsontv.com - M-150 - Every Family has a Hero9. Bestadsontv.com - Chatbot with ‘tude - Top five interactive campaignsNew biz wins:Panasonic x2 Mammy PokoBudweiserTechcombankBio-aciminNinja VanDragon Capital FundsCalifornia FitnessVietnam-German UniversityAntique Boat Fish SauceFor 6 months, I led the agency. Tough! But I co-managed DDB & Tribal with Nick's (ECD) earlier and he coached me for a bigger role. The team supported. So we went from complete obscurity to a serious competitor, recording an avg. growth of 28% YOY. Steered, wrote, entered and won a Bronze (Year 2) for Creative Agency of the Year. Followed by a Silver (Year 3). Brands built: Prudential Unilever - Sunsilk with Adam & Eve, Wall's, and LiptonOPPOMorinagaOishi M-150

Ho Chi Minh City

Brands: Manulife, Bridgestone, Vietjet AirAgency highlights (had one integrated campaign + activation to contribute):1. Campaign Asia Agency of the Year 2018 - Gold 2. Campaign Asia Digital Agency of the Year 2018 - SilverI’m always looking for new challenges. This really threw me into the deep end. And I failed - call it culture shock, new to leadership in my mid 20s, or just plain bad. They brought me to Ho Chi Minh City. Thank you. A short span, cause it just didn't work out truth be told. I was awful at my job. Had no choice but to pick up my game in my next job. Experience: My team and I conceptualised and executed Manulife Vietnam's first-ever 360-degree brand campaign in Vietnam - 'Happiness is in the little things of life'. To top that, we also spearheaded the launch of the 'The Happiness Store' during the Christmas season - an experiential gift shop that only accepts the currency of happiness. Through this, we encouraged customers to perform a small act of joy in exchange for a sweet reward. Other brands: Bridgestone Vietjet Airlines

Bahrain

Brands: American Express (Bahrain, Dubai, Middle East), Four Seasons Hotel, VIVA Telecom, Bahrain Economic Development Board, The Westin & Le Méridien, Land Rover Experience, Formula One Grand Prix Highlights:1. AVA Digital Awards - VIVA Fleet Film - Platinum 2. AVA Digital Awards - VIVA Connected - PlatinumBahrain. A new place with a fascinating culture. I loved it so much, I decided to work there for three and a half years. We won quite a few pitches along the way with Johan, our ECD then. Simon took over the reins a year later and nothing changed - we were as successful. This tremendous business growth made Ogilvy the best creative ad agency in Bahrain. More importantly, working with different people from mixed backgrounds really groomed me as a creative, and as a leader. And if there’s one thing that I picked up from my gig there it is that strong thinking (behind an idea) can transcend borders, cultures, and languages. My respect for the whole team and my bosses will stay throughout.My experience: Launched multichannel campaigns, across television/video, experiential and social media, print, outdoor, and online. Responsible for the creative growth of American Express, VIVA Telecom, Four Seasons Hotel, The Westin & Le Méridien, Land Rover Experience, Bank of Bahrain & Kuwait, Formula One. Conceptualised and worked on the winning pitch for a high-revenue client - Bahrain Economic Development Board. We sealed a five-year retainer. Pitches won: Bahrain International Circuit - Formula One Grand PrixBahrain Economic Development BoardSaudi National Insurance Company

New Delhi Area, India

Brands: Coca-cola, Aircel, Nestlé, ChevroletHighlights:My second gig in advertising was great. Luckily, I was hired by my first boss and mentor - Sambit. This time we had an even better partnership. We worked on many pitches and won a few. But this is where I really figured out what it is to work in a big agency with overwhelming competition and demanding clients. I honed my skills, had some key learnings, and readied myself for the big stage.My experience: Worked on nationwide campaigns across print, television, direct, social media, and online for brands like Coca-Cola, Nestle, Aircel, Chevrolet, and Dulux. Pitched for one of the biggest clients in the world - Dettol - and won.Aircel:Conceptualised and executed a national campaign for 'Save our Tigers' - an initiative that helped increase the tiger numbers considerably. Spearheaded a digital campaign 'The Mouse that saved the Tiger' - a unique concept that urged people to switch to e-bills. Pitches won: DettolOrient

New Delhi Area, India

Brands: Costa Coffee, Schneider Electric, Hitachi, Max Bupa Insurance, Delhi Police, and Fortune Magazine.My first stint in advertising, thanks to my terrific boss and mentor - Sambit. I still remember working till the wee hours of the morning, writing lines after lines. Sadly, none of them worked at the time. I learnt a lot if that's any consolation. And, of course, then came the pitches. Just writing about it sends a shiver down my spine. On the plus side, I did make it out in one piece. A battle-hardened creative with thicker skin at that. My experience: Worked on regional and national campaigns across channels for Costa Coffee, Schneider Electric, Hitachi, Max Bupa, Delhi Police, and Fortune Magazine. Delhi Police:With a series of print ads, we changed the perception of Delhi Police in the eyes of the locals from bad to good. This was even covered by many national dailies. Pitch wins: SchneiderONGC

Aircraft Pilot (Private)

Activities and Societies: AAFC. Civil Aviation Authority of Malaysia; Royal Selangor Club, Cessna Flying ClubAn avocation that’s near.

Education record

Activities and Societies: StockholmA two-month, experience-based learning programme that covers Digital Strategy and includes four areas.

Advertising And Graphic Design, Advertising

Course details: Advertising & Strategy, Communication Design, Copywriting, Photography, Digital Media & Interactive Multimedia, Critical.