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Vp SalesCalifornia Cider Company Jan 2017 - Jul 2023I led a team of 1 Sales Director, 6 Regional Sales Managers, 15 Market Managers, and 1 National Chain Director working alongside our wholesalers and retailers throughout the United States and select international markets.2021 - With the help of my dad, brother, and an investment banking team, I found a strategic partner in Vintage Wine Estates to acquire my family's ownership stake in the business. Vintage Wine Estates unlocks additional resources for the ACE Cider team with an additional production facility in Ohio that will help ACE deepen its market penetration across the Eastern USA. Still family operated, I continued to lead our sales organization in a new chapter for the company.2020 - Navigated a global pandemic without laying off or furloughing any employees. Adjusted our focus to the off-premise and became the fastest growing cider company in the USA, according to IRi/Nielsen.2019 - With the help of legal counsel, I negotiated our exit from an incompatible wholesaler relationship in a franchise state, North Carolina, that led to 60%+ growth during the following year.2018 - Initiated an internal pricing review and created a national pricing strategy to better partner with retailers. Implemented a sales team performance review system that aims to make our team members some of the best in the industry. ACE Cider depletions increased 16% y/y, up 100k+ cases.2017 - Partnered well with Albertsons-Safeway Regional Buyers to become the grocery chain's fastest growing cider brand nationwide. Managed the hiring of 6 new sales employees. ACE Cider sales increased by 25% y/y.http://www.acecider.com/http://www.facebook.com/AceCiderAmerica's Best Premium Craft Ciders -
Western Division Sales DirectorCalifornia Cider Company Jan 2015 - Dec 2016Greater Los Angeles AreaI led a team of 9 Market Managers that covered 25 western states. I was also responsible for national chain account calls in the southwest territory.2016 - I helped grow the western states to $9M, up 48%.2015 - In my first year as Western Division Sales Manager, I helped grow the western division to $6M, up 33% while still directly responsible for in-market sales and distributor management for 4 SoCal and Nevada wholesalers. -
South West Regional Sales ManagerCalifornia Cider Company Apr 2012 - Feb 2016Greater Los Angeles Area2015 - In my fourth year, I grew the Ace brand by 85% in SoCal and Nevada, securing new business with large chain partner Vons/Albertsons (Safeway) as well as strategic key accounts such as The Anaheim Angels, Alpine Village Oktoberfest, and the Inland Empire 66ers Minor League Baseball Team.2014 - In my third year, I grew the Ace brand by 73% in SoCal and Nevada, gaining new partnerships with strategic key accounts such as Disney Parks, the San Diego Zoo, and Coachella Music Festival.2013 - In my second year, I grew the Ace brand by 78% in Southern California and Nevada, securing new business with large chain partners such as Ralph's (Kroger), Stater Brothers, and Yard House.2012 - In my first year as Regional Sales Manager, I grew the Ace brand by 145% in Southern California and Nevada, identifying and developing a new distributor network and larger sales footprint. -
Sales Operations AnalystBrocade Jul 2010 - Apr 2012San Jose, CaliforniaI worked on a small team that was responsible for worldwide sales compensation, sales bonuses, and revenue reporting for internal company-wide visibility. I was also the primary sales support contact for the OEM sales teams.During the second week of each quarter I put together a package that recapped worldwide sales analysis and trends for the just completed quarter and seven quarters trailing. The VP of WW Sales used my work during earnings calls. -
Sales ExecutiveComevo Llc Mar 2009 - Jun 2010San Luis Obispo, CaliforniaComevo is the leading provider of Online Orientations for colleges and universities in the country. I led a team of three sales representatives through weekly meetings to ensure that sales goals were met, while attending University full-time to earn my degree. I worked throughout the entire sales process from initial cold call to product demonstration to signed agreement.During my time as Sales Lead I doubled new customer revenues nationwide. -
Branch OperatorCollege Works Painting Dec 2006 - Sep 2009Santa Rosa, CaliforniaI ran a local painting business in the summer of 2007. I made cold calls, presented proposals, purchased equipment and supplies, developed budgets, hired and trained about 10 full and part time employees, and I ensured customer satisfaction. I managed the painting of 15 houses and exceeded revenues of $65,000 in Santa Rosa, California at the age of 18 while attending University full-time to earn my degree.I was invited to President's Club 2007, as one of the top 10% of Salesmen in the country.In the summer of 2009, I was hired again to consult and train the new intern class and I organized the painting of two large houses in San Jose, California. -
Accounting InternCalifornia Cider Company Jun 2008 - Sep 2008Sonoma County, CaliforniaI acted as the manager and direct contact to distributorships and regulatory agencies in order to renew licenses to sell alcoholic beverages in 27 U.S. states.I assisted the accountant in maintaining organized and chronological financial statements. -
Buss BoyHealdsburg Bar & Grill May 2004 - Apr 2005Healdsburg, CaMy first official employer! I received valuable restaurant experience 20 hours per week while at High School full time.I learned the importance of customer service within restaurant and hospitality operations.
Simon House Skills
Simon House Education Details
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Business Administration -
Cardinal Newman High School
Frequently Asked Questions about Simon House
What is Simon House's role at the current company?
Simon House's current role is Beverage Executive.
What is Simon House's email address?
Simon House's email address is sj****@****ail.com
What is Simon House's direct phone number?
Simon House's direct phone number is +170728*****
What schools did Simon House attend?
Simon House attended California Polytechnic State University-San Luis Obispo, Cardinal Newman High School.
What are some of Simon House's interests?
Simon House has interest in Social Services, Traveling, Money Markets, Music, News.
What skills is Simon House known for?
Simon House has skills like Salesforce.com, Sales Operations, Account Management, Management, Sales, Sales Management, Customer Satisfaction, Time Management, Sales Process, Customer Service, Microsoft Office, Microsoft Excel.
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