Formulating brand management, inbound marketing and ecommerce strategies for clients in several sectors, especially retail, private medicine, global logistics, leadership, QSR, the service industry, legal and accountancy.

Commercially focused and effective head of marketing, efficient at driving through change with a proven and consistent track record. Detailed understanding of traditional and digital media platforms. Experienced in delivering business growth through customer insight, analysis, identification of key business drivers and presenting strategies and plans against key deliverables to meet business objectives. Great experience in NPD, purchasing, operations & finance with direct P&L responsibility… Show more Commercially focused and effective head of marketing, efficient at driving through change with a proven and consistent track record. Detailed understanding of traditional and digital media platforms. Experienced in delivering business growth through customer insight, analysis, identification of key business drivers and presenting strategies and plans against key deliverables to meet business objectives. Great experience in NPD, purchasing, operations & finance with direct P&L responsibility. • Successfully managed all marketing programmes for Perfect Pizza for over 4 years, including e-commerce, leaflet campaigns, new product development, PR, local advertising, product launches and new store openings.• I managed the total rebuilding of the Perfect Pizza website, launching in 2008. Overcame some internal opposition from the Board and franchisees to build a site that always gave the customer the best deal automatically. Online sales grown from £1.7 million in 2008 to £5.2 million in 2010.• Production of annual, editable marketing calendar.• In 2009 I launched a loyalty scheme using cards in the same way as coffee chains. We now have 100% franchisee buy-in to this and it is proving very popular with customers. • Customer insight and CRM – understanding customer behaviour and trying to influence future behaviour has successfully increased frequency of repeat custom and average spend Show less

1998 managed rebranding of Perfect Pizza, something that hadn't been done since the 1980sManaged the conversion of 3 other pizza brands purchased by Perfect Pizza, 90+ stores in totalCreated and managed national leaflet campaigns for 230 stores, in charge of design, print purchase, proof reading, corporate guidelinesFollowing purchase of PP by Papa John's Inc in 2000, managed the conversion of 50% of the Perfect Pizza estate to the Papa John's brandManaged national campaigns and… Show more 1998 managed rebranding of Perfect Pizza, something that hadn't been done since the 1980sManaged the conversion of 3 other pizza brands purchased by Perfect Pizza, 90+ stores in totalCreated and managed national leaflet campaigns for 230 stores, in charge of design, print purchase, proof reading, corporate guidelinesFollowing purchase of PP by Papa John's Inc in 2000, managed the conversion of 50% of the Perfect Pizza estate to the Papa John's brandManaged national campaigns and Perfect Pizza/Papa John's websites for both brands for 6 yearsNational and local PR campaigns Show less

Tempo was a chain of 50+ large electrical superstores based in SE England and the West Midlands. Managed marketing programmes for 25 new stores in 3 ½ years, as well as local marketing campaigns for all stores.