Stephanie Marcus Email & Phone Number

Chapel Hill, NC, US

• Creates annual and short-term (i.e. product launch, trade show) campaigns for multiple clients, including channel identification, outlet and proposal evaluation, insertion recommendations and creative allocationso.
• Search engine marketing and paid social media advertisingo Concepts strategy including account type, structure and budgeto Manages setup,… Show more
• Search engine marketing and paid social media advertisingo Concepts strategy including account type, structure and budgeto Manages setup, launch, maintenance and reporting
• Manages programmatic campaigns including DSP setup, buying, and optimizations
• Monitors performance, interprets metrics, presents effectiveness of campaigns and makes recommendations for optimization
• Leads client calls related to advertising, including creating agendas and wrap up reports

Raleigh-Durham, North Carolina Area

• Develop sound, strategic recommendations that are based on a clear understanding of a client's business goals & objectives
• Specialize in B2B and Travel and Tourism clients
• Gather and analyze relevant research to strategically inform plan development
• Proficiency with industry planning tools to identify and evaluate media opportunities, assess the competitive landscape and manage media buys (invoicing, reconciliation, etc.)
• Prepare on-going media evaluations, agency point of… Show more
• Prepare on-going media evaluations, agency point of views and plan recommendations for review with clients; present to client as needed

• Develop media proposals centered on strategies I designed to promote brand or service. Campaign strategy work helped to retain several large clients across industries including retail, education, and automotive.
• Serve as a resource with in-depth knowledge on all digital solutions offered by the company, including programmatic targeted display, pre-roll video, email marketing, native advertising, reputation management, social.
• Optimize campaigns… Show more
• Optimize campaigns weekly in industries like education and automotive, measuring KPI’s like CTR, ROI, CTAs CPCs, etc.
• Manage existing budgets and assist in upselling accounts helping to increase digital spend.
• Routinely hold “whiteboard sessions” to craft brand messaging, audience targets, budget, campaign timeline and measures of success.

• Provided support to the Automotive Sales Team. Worked directly with external customers for print, digital, and direct marketing advertising. This includes establishing and continuing relationships with advertising.
• Worked with the Outside Automotive Sales Team and was an internal liason with Cars.com. Handled all contract entries, co-op… Show more
• Worked with the Outside Automotive Sales Team and was an internal liason with Cars.com. Handled all contract entries, co-op documentation, and billing.
• Created an internal billing management system to handle hundreds of high volume accounts.
• Assisted in training new sales associates. Show less

New York, NY

• Manage online/digital financial issues for over $90 million in billing for Blackberry, Converse, Heineken, Wendy’s, and Yahoo.
• Assist in training of all Junior Associates assigned to the Reconciliation team.
• Adjust Insertion orders in Spectra OX using super user access.
• Analyze placement data and verifying delivery with third party ad servers such as Atlas, DoubleClick and MediaMind.
• Provide pivoting Excel reports for media teams to ensure all campaigns have been fully… Show more
• Provide pivoting Excel reports for media teams to ensure all campaigns have been fully reconciled during quarterly and fiscal closes.

New York, NY

• Was responsible for managing online/digital financial billing issues for Microsoft. Tracked authorized budgets to ensure all vendors have corresponding contract documentation.
• Ensured all digital media has corresponding contract documentation (Signed IO) and all audit guidelines are followed.
• Collaborated with Re:Sources in securing timely receipt of media company invoices.
• Identified and requested revised invoices from media companies where discrepancies… Show more
• Identified and requested revised invoices from media companies where discrepancies existed.
• Confirmed weekly/monthly performance reports coincide with billing.

New York, NY

• Managed relationships between radio station operators and producers, including verification of advertising revenue and requirements.
• Prepared quarterly reporting for Arbitron, ensuring that Ad spots ran as expected.
• Scheduled commercial spots for affiliates.
• Offered technical assistance to radio stations seeking to retrieve logs and audio, as well as submit affidavits.
• Was responsible for full affidavit collections of 1,200+ RADAR stations