Kayla Smart

Kayla Smart Email and Phone Number

Chevrolet Digital Performance Manager | Driving Success @ GP Strategies Corporation
columbia, maryland, united states
Kayla Smart's Location
Detroit Metropolitan Area, United States
About Kayla Smart

As a District Digital Performance Manager at GP Strategies Corporation, I support a dedicated portfolio of Chevrolet dealerships by executing OEM brand initiatives and optimizing digital platforms. With over 6 years of experience in digital performance management, marketing consultation, technical design, and website content management, I have a passion for finding the most efficient and effective solutions for my clients and delivering results that exceed their expectations.My core competencies include client relationship management, communicating OEM brand initiatives, supporting incentive campaigns, analyzing key buying activity, enhancing customer engagement, maintaining website content, optimizing mobile and digital retailing, integrating SEO, designing creative assets in Adobe Illustrator, and performing quality analysis. In my previous roles at Shift Digital, Nike, and Sharper Image, I demonstrated my abilities to manage multiple projects, coordinate with global teams, document project plans, and launch innovative and engaging digital content. I also hold a Registered Yoga Teacher 200 Hour certification and a Google Ads certification, which reflect my commitment to continuous learning and personal growth.

Kayla Smart's Current Company Details
GP Strategies Corporation

Gp Strategies Corporation

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Chevrolet Digital Performance Manager | Driving Success
columbia, maryland, united states
Website:
gpstrategies.com
Employees:
3618
Kayla Smart Work Experience Details
  • Gp Strategies Corporation
    Chevrolet District Digital Performance Manager
    Gp Strategies Corporation Jun 2021 - Present
    Michigan, United States
    -Manage and consult a dedicated portfolio of 30 Chevrolet car dealerships in the Detroit, Michigan zone to optimize their digital presence by analyzing key buying metrics and devising strategy to increase leads-Facilitate communication between the OEM and dealerships through monthly Go-To-Market meetings to execute brand marketing objectives-Advise on website, Google Business Profile, Marchex, social media, and digital advertising best practices-Assist dealers with maintaining… Show more -Manage and consult a dedicated portfolio of 30 Chevrolet car dealerships in the Detroit, Michigan zone to optimize their digital presence by analyzing key buying metrics and devising strategy to increase leads-Facilitate communication between the OEM and dealerships through monthly Go-To-Market meetings to execute brand marketing objectives-Advise on website, Google Business Profile, Marchex, social media, and digital advertising best practices-Assist dealers with maintaining program requirements, product enrollment and training, vendor integrations, and advertising compliance guidelines -Provide dealer support and work alongside website performance managers to assist with website pricing and inventory issues Show less
  • Shift Digital
    Digital Performance Manager
    Shift Digital Oct 2017 - Jun 2021
    Birmingham, Michigan, United States
    -Support a portfolio of 40 Kia and Stellantis dealerships with custom digital asset creation, website maintenance, and metrics-Utilize Adobe Illustrator to design custom banners featuring dealers’ incentives on the website and create assets for landing pages-Strategize and implement plans to improve website performance based on key performance indicators -Conduct quality analysis of the website and making updates in the backend including removing expiring content and updating broken… Show more -Support a portfolio of 40 Kia and Stellantis dealerships with custom digital asset creation, website maintenance, and metrics-Utilize Adobe Illustrator to design custom banners featuring dealers’ incentives on the website and create assets for landing pages-Strategize and implement plans to improve website performance based on key performance indicators -Conduct quality analysis of the website and making updates in the backend including removing expiring content and updating broken links Show less
  • Nike
    Global Digital Technical Design - Nike Sb, Nike Basketball
    Nike Jun 2016 - Jul 2017
    Beaverton, Oregon
    -Utilize Adobe Experience Manager to author and publish campaign display and landing pages globally for Basketball and Skateboarding categories of Nike.com-Work cross-functionally with translations and marketing teams to optimize landing page SEO contentAid in expanding Nike.com to 20 new languages worldwide
  • The Sharper Image
    Web Content & Merchandising Specialist
    The Sharper Image Mar 2015 - Jun 2016
    Farmington Hills, Mi
    -Author and manage website product content on SharperImage.com-Manage the execution of 15 new product launches to the website -Responsible for updating display content, website messaging, and pricing on the website
  • Boyne Country Sports
    Ecommerce Customer Service Coordinator
    Boyne Country Sports Aug 2014 - Mar 2015
    Wixom, Mi
    Coordinated e-commerce activities for the Boynecountrysports.com online store. Filled customer orders and facilitated returns, uploading product web pages for the online store, maintaining the online inventory, serving as the System Administrator Fulfillment Partner for the Shopatron.com store, and managing social media for Boyne Country Sports. Utilized the ASP business platform to fulfill customer orders and build product pages. Served as customer service representative resolving customer… Show more Coordinated e-commerce activities for the Boynecountrysports.com online store. Filled customer orders and facilitated returns, uploading product web pages for the online store, maintaining the online inventory, serving as the System Administrator Fulfillment Partner for the Shopatron.com store, and managing social media for Boyne Country Sports. Utilized the ASP business platform to fulfill customer orders and build product pages. Served as customer service representative resolving customer needs via email, telephone, and LiveChat feature on Boynecountrysports.com. Requested and fulfilled orders from vendors on Shopatron.com. Managed the Instagram and Pinterest accounts by posting images, managing pins, comments, and followers. Show less
  • Oakley
    Sales Associate
    Oakley Apr 2010 - Jul 2014
    Novi, Michigan
    Held responsibilities of consulting customers in purchasing decisions with personal recommendations along with selling eyewear and apparel. Worked as a team member to provide the highest level of service to customers.
  • Summit Sports
    Sales Associate
    Summit Sports Aug 2012 - Jan 2013
    Okemos, Michigan
    Worked in storefront along with facilitating the online store’s packaging and shipping activities. Assisted customers in purchasing snowboard and ski equipment and apparel, kayaks, and outdoor camping equipment.
  • Modern Skate & Surf
    Sales Associate
    Modern Skate & Surf Aug 2011 - May 2012
    East Lansing, Michigan
    Consulted customers in purchasing decisions of various snowboard and skateboard equipment and apparel. Verified all merchandising standards were maintained on a daily basis. Placed special merchandise orders for customers
  • Twc Surf & Sport
    Sales Associate
    Twc Surf & Sport Jul 2008 - Mar 2010
    Sylvan Lake, Michigan
    Focused on aiding and giving recommendations to customers in purchasing of high-end snowboard, wakeboard, and skateboard equipment and apparel. Worked as a board service technician tuning and servicing snowboards. Gained experience in purchasing for the women’s clothing line in the store

Kayla Smart Education Details

Frequently Asked Questions about Kayla Smart

What company does Kayla Smart work for?

Kayla Smart works for Gp Strategies Corporation

What is Kayla Smart's role at the current company?

Kayla Smart's current role is Chevrolet Digital Performance Manager | Driving Success.

What schools did Kayla Smart attend?

Kayla Smart attended Northern Michigan University.

Who are Kayla Smart's colleagues?

Kayla Smart's colleagues are Michael Mcpherson, Zachary Chan, Martine Sawyer, Elisangela Albuquerque Andrade, Stanley Athikuni, Mike Bohan, Walt Griffiths.

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