Led brand comms for all three categories of the iconic brand with a 27-foot-long hot dog on wheels - Oscar Mayer. A smattering of my favorite and proudest work:

Client focus was Reynolds Consumer Products (Reynolds Wrap, Reynolds Kitchens products, and Hefty products) as well as Bimbo Bakeries USA (Arnold, Brownberry, and Oroweat breads).

Digital and Social Media subject matter expert focused on seamlessly extending above-the-line campaigns into digital and social channels, developing strong lower funnel sales activation work, and identifying new business-focused opportunities for digital and social specific campaigns. In addition to leading strategic and creative development of online advertising efforts for our client, ensured emphasis was put on performance reviews to inform creative and media optimizations for continual optimal performance against KSMs and KPIs.Experience included finance and insurance and vehicle maintenance brands.Client focus was State Farm (primarily the Auto Insurance business) and Jiffy Lube.

- Cross-collaborated within the agency to ensure success of projects/campaigns for all needs, including, but not limited, to strategy/planning, project management, finance, legal, production, creative, and digital development.- Executed advertising tactics in IMC campaign planning, broadcast production for TV and OLV, website design and development, paid social media content development, social media influencer programs, digital display advertising, experiential marketing, and event marketing. - Provided sound and responsible marketing/advertising strategies to plan appropriate and innovative executions of work based on research learnings gained through quantitative and qualitative focus groups, and creative and/or media variable tests in digital and social advertising. - Developed retention and acquisition focused campaigns, specifically aimed at increasing lift in brand awareness and/or conversions, resulting in velocity performance 2x the average benchmark goals. - Led clients in execution of digital projects and campaigns through discover, definition, design, development, and deployment. Projects included, but were not limited to, website redesign, responsive design, app design and development, complex user flows, informational landing pages, etc. - Effectively tracked and measured analytics and use of websites or apps to continually optimize and align to business goals.- Effectively ensured all processes and requirements are met to develop sound work against highly regulated industry guidelines and standards. - Experience included financial services and CPG industries.- Client focus was on Blue Bunny and Chilly Cow Ice Creams (Wells Enterprises) and Discover Financial Services.

- Assisted in coordination of day-to-day agency efforts on behalf of our Client's products and services for 4+ accounts.- Managed internal team coordination, including but not limited to creative briefings and meetings, analytics performance reporting, client presentations, quality assurance, legal approvals, etc. - Coordinated with media and creative groups to ensure clear communication of deliverables and timelines of projects in development.- Client focus was on Discover Financial Services and Discover Global Network.

Worked hand-in-hand with the VP of Strategy in a variety of strategy design and design thinking brainstorms, projects, and presentations.

Selected for the Leo Burnett internship program as a planner at Lapiz, Burnett’s multi-cultural marketing agency. Conducted and presented research for Purina, Kellogg, Allstate, and Advanced Auto Parts and developed key insights for campaigns and new business pitches. Crafted creative briefs by utilizing syndicated research databases, observing focus groups, and brainstorming with my mentors and teams.

Managed a variety of tasks for Pilot Corporation of America, Adams & Lee Distillers, Titus Sports Academy and Wounded Warrior Project. Specifically, researched and provided supportive information for client strategies, creative briefs, and comparative analyses. In addition, monitored and edited media and creative effectiveness and quality to ensure the project’s quality.

Promotions Team, Director (Spring Semester): Directed the team in planning a series of promotions for our client. Objectives included increasing brand awareness, raising positive brand perception, and increasing product consideration. Accomplished this through creating and implementing a series of partnerships, events, and programs.Focus Group Team (Fall semester): Structured and moderated eight focus groups, four personal interviews, and four friendship groups across various demographic segments to gain insight and consumer perspectives of Mary Kay and related topics. Transcribed, organized, and analyzed data to further develop a creative campaign.Awards:3rd Place Overall - District 4Best Strategy/Research

Principles of Advertising: assisted and supervised a 200+ student class teaching students basic concepts in the field of advertising. Offered structured and one-on-one tutoring sessions and mentoring throughout the course of the semester.

Raised awareness of the new program through social media followers and interaction. The goal is to increase Facebook ‘Likes’ by 120% and Twitter ‘Followers’ 614%. Accomplished this by improving user content on the sites as well as promoting and boosting posts on Facebook and sharing Facebook content on Twitter.

Responsibilities included: Answering phone calls, booking/ confirming appointments, cleaning the salon, opening/ closing the salon, manning the register, accommodating clients.

Account: Edited press and campaign plan for clients, created, wrote and posted press releases to online hosting sites, attended media press meeting for press coverage.Administration: Organized monthly expenses receipts and entered on spreadsheet as well as invoices, proofed letters and emails sent to clients.Art and Media: Created company anniversary invitation, proofed small space sponsorship program ad, attended TV Media sales presentation.