Shannon Smith Email & Phone Number

• Leads the content department of a boutique B2B marketing agency with an entrepreneurial spirit
• Takes complex information from niche B2B clients and translates it into concise, actionable, consumer-friendly language
• Collaborates closely with other departments to create, edit and publish visual and written content for a variety of platforms
• Ensures all content is on-brand and consistent in style, quality and tone of voice according to client expectations
• Coordinates with agency partners to hire copywriters (freelance or full-time) as needed
• Conducts creative sessions with copywriters, designers and project managers, providing guidance and clear direction for content development

Greater Chicago Area

• Hybrid role as account manager and digital marketing strategist
• Built and maintained mutually beneficial relationships with key agency clients
• Led all agency projects related to content marketing, social media, SEO and SEM
• Worked cross-departmentally within client organizations to gather information, insights, and perspective and synthesized it into campaign messaging
• Managed a team of freelance creatives and developers
• Maintained the integrity of clients’ brand standards and assists creative team in brand development projects

Greater Chicago Area

• Managed projects from inception through delivery, including integrated marketing programs, print and digital advertising campaigns, web development, video and photography production, trade show promotion and booth.
• Special focus on content marketing and social media strategy – led development of social content and blogs for agency and for B2B clients

Chicago, IL

Alachua, FL

Gainesville, Florida, United States

Gainesville, Florida, United States