Director Of Content And Messaging
Current• Leads the content department of a boutique B2B marketing agency with an entrepreneurial spirit• Takes complex information from niche B2B clients and translates it into concise, actionable, consumer-friendly language• Collaborates closely with other departments to create, edit and publish visual and written content for a variety of platforms• Ensures all content is on-brand and consistent in style, quality and tone of voice according to client expectations• Coordinates with agency partners to hire copywriters (freelance or full-time) as needed• Conducts creative sessions with copywriters, designers and project managers, providing guidance and clear direction for content development• Writes eye-catching copy for email marketing, paid ads, blog articles and social media posts• Writes search engine-optimized web copy• Crafts brand positioning statements, taglines and brand voice based on company goals, target customers and personality
