Sofia H. Email & Phone Number

Milwaukee, Wisconsin, United States

• Developing Continuous Discovery practices and mentoring teams to adopt it;
• Mentoring and teaching teams about quantitative and qualitative research methods and how to apply them;
• Leading, conducting, and integrating research practices with multiple product teams and enabling others to do research;
• Contributing to building and formalizing research ops processes that are consistent, repeatable, and scalable;
• Synthesizing research findings to elegantly tell compelling stories with data that drive action;
• Delivering key research findings to stakeholders;

Las Vegas, Nevada, United States

• Led and conducted data analysis (Google Analytics), qualitative and quantitative research, and built customer empathy across Product, Design, and Development teams.
• Contributed to the creation and prioritization of the product roadmap by leveraging data & research.
• Led, conducted, and integrated research practices in a Scrum environment, including recruiting, user interviews, targeted ethnography, usability testing (moderated & unmoderated), website surveys, large sample surveys.
• Defined success criteria, monitored and reported behavior trends, including for A/B tests.
• Identified website audiences, created customer personas, detailed user journeys, and service blueprints.
• Achieved sustained growth across the website by validating design decisions, including a quarterlytraffic growth of over 100% for a website section.

Las Vegas, Nevada, United States

• Collaborated with key stakeholders to identify business goals and KPI’s in the early concept stages and worked closely with the development team to create a mobile app.
• Conducted qualitative research to define user needs, and created detailed user journeys and service blueprints.
• Reduced “behind the scenes” office workload by adjusting designs and flows to business needs.
• Achieved a 90% usability score for the final design through prototype testing.

Bucharest, Romania

• Provided UX Design & Research services for the launches of three mobile apps (Android and iOS)and over a dozen websites for varied industries.
• Created, organized, and document information architecture, including empty states and identifying the most common user paths.
• Correlated business processes, goals, customer pain points, customer needs, and optimizing “behind the scenes” workflows.
• Created design systems using Material Design and HIG, with a focus on mobile experiences.

Miami, Florida, United States

• Delivered production-ready web page designs for a major e-commerce website.

Bucharest, Romania

• Redesigned the company website which resulted in significant growth in online RFQs.
• Managed suppliers, project budgets, project workflows & on-site implementation.
• Delivered turn key client-focused designs for public and residential spaces.

Mestre, Veneto, Italy

• Designed company websites from a UX perspective that generated RFQs.
• Optimized together with the IT department the internal reporting software.
• Created a social media presence that generated >2000 followers on Facebook and LinkedIn.
• Interviewed, trained, and managed a design team of 8 people.
• Managed interior design projects and created complex schedules, budgets, mitigation plans, project planning, GANT charts.