Sofía Ruiz Email & Phone Number

United States

Geneva, Switzerland

Creation of a networking platform for sustainable coffee initiatives where the main tool designed was an interactive map. The deliverables included medium-fidelity wireframes along with their documentation, a sitemap, and user flows.

Mexico City, Mexico

I was selected among hundreds of women from Latin America to enter the bootcamp where I worked on the design of 3 projects with real clients and users under agile methodologies and I developed learning objectives such as Market understanding, User centricity, Research, Synthesis, and Product design, among others (See more in the Education section).

Área Metropolitana De Ciudad De México

• Improve the information architecture of the Elevit product website, as well as redesign the home and landing pages in order to improve the findability of the newsletter subscription section.
• Employ competitive benchmarking to detect areas of opportunity.
• Use User test and Tree testing to find inconsistencies and obstacles in the newsletter subscription journey.
• Implementation of UX writing in order to show empathy and engage the user.

Mexico City, Mexico

Design a tracker for users to consult the progress of their contracted services in consulting or auditing. - Desktop research to understand different process visualization tools. - Use a Journey map to identify which stage the tracker would cover. - Rapid prototyping, from sketching to digital prototypes.

Santiago, Chile

Redesign the purchase flow of the food marketplace to increase the conversion funnel by creating a login to personalize the purchase; prioritizing elements of the Home to highlight products; and redesigning the product catalog incorporating filters for easier and faster purchases. - Use Design Thinking methodology to obtain a user-centric MVP..

Mexico City, Mexico

- Recollect Qualitative and Quantitative data to give feedback and recommendations to the different areas of the company- Carry out; HR activities: talent attraction, hiring, training, and evaluation.- Train the team of coordinators in customer service.

Mexico City, Mexico

- Design and implement the organizational culture of the company. - Training in customer service strategies.

Mexico City, Mexico

- Carry out travel experiences with the purpose of introducing people to the wonders of Mexico. - Create awareness in the traveler to preserve nature and the tangible and intangible heritage of the places we visit. - Be an ambassador of each state visited.

Mexico City, Mexico

Raise funds through donations from people committed to human rights by promoting the campaigns of Amnesty International Mexico Section in the field and at events.

Puebla, Mexico

With a colleague, we created a program to reduce the dropout rate of high school students through personalized courses in English, Mathematics, and Leadership.

- Empower students to carry out community projects; develop social-emotional and communication skills. - Certify students in TOEFL Junior. 60% acquired level A2 and 20% level B1 and B2 according to the Common European Framework of Reference for Languages (CEFR).

Puebla, Mexico

Production Assistant for the program Denuncia 1170 AM. Denuncia is a program that advises and channels complaints from society regarding negligence on the part of the authorities. - Scheduling and contacting public figures for their participation in the program - Managing citizens' complaints - Production of audio clips

Puebla, Mexico

Radio producer for the Medieros program. Medieros is a national and international media analysis program specializing in socio-political issues. - Activities and functions: monitoring and analysis of newspapers, radio, and television programs, as well as social networks; interviews with civil society and public figures, editing and production of audio clips.

Chiapas, Mexico

- Support in the delivery of socio-affective skills workshops for children from 1 to 5 years of age. - Support in the construction of a database on children's health and socio-economic information.

Chiapas, Mexico

Provide theoretical and practical training to the community on gender issues, preservation of indigenous culture, and the rights of Central American migrants.

User Experience Design

- En Laboratoria simulamos un entorno laboral real a través de proyectos y metodologías ágiles. - Aprendí a trabajar en equipos inclusivos.

Licenciatura, Communication And Media Studies