Stefanie Meier Email & Phone Number

Germany

Nürnberg, Bayern, Deutschland

I lead and guided the EMEA go-to-market strategy whilst also serving as a mentor for the team. I created and oversaw inclusive marketing initiatives for EMEA. In collaboration with the sales and customer success teams, I implemented Account Based Marketing (ABM) strategies for specific key accounts to increase business and fortify client relationships.• Generated and cultivated multi-million-dollar pipeline in sales for the commercial team by strategically executing lead-generation efforts through various methods, involving events, webinars, customer programs, and online activities.• Created a comprehensive go-to-market plan for a specific business sector in EMEA, resulting in a potential revenue of multi-million-dollar by attracting new clients.• Devised campaign-based marketing plans to promote product/service awareness and increase customer engagement.• Implemented a water management marketing strategy for the European Water Framework Directive (WFD) as well as Common Agricultural Policy (EU regulation) into European marketing plans for agricultural products.

Gärtringen, Baden-Württemberg, Deutschland

I developed SaaS and B2B marketing strategies to support organizations in their digital transformation. This also included solution marketing and overseeing budgets. To comprehend the situation, I carried out a thorough study of the market and the competitors. I raised awareness and promoted brand familiarity. I oversaw online and offline lead generation and campaign administration.• Introduced nurturing processes to digitize the marketing department and streamline operations.• Built, launched, and relaunched website: www.compacer.com to improve online presence and brand awareness.• Devised go-to-market strategy for successful launch of new software product.• Conducted customer interviews and created customer success stories and use cases

Saarland, Deutschland

I carried out comprehensive market research and created strong marketing plans for untapped markets. In addition to managing solution marketing campaigns that involved the production of both online and offline content, I conducted a thorough analysis of marketing and sales KPIs. I provided clients with placement strategies for PR and communications that work in the market.• Directed strategic expansion of the company into the "Smart Services" business sector in association with the COO and Sales Director.• Orchestrated the formation of a new field marketing department by designing an effective team structure.• Co-ordinated content creation and lead generation activities to generate revenue of multi-million-dollar.

To comply with business strategy, I reported on and modified success measures. By keeping an eye on performance measurements and modifying business approaches accordingly, I demonstrated my flexibility and leadership. I measured campaign effectiveness, made strategy adjustments, and ensured optimum impact by utilising data-driven insights.• Operated as a key player in the execution of various marketing strategies, such as events, webinars, partnerships, and sponsorships for online and offline marketing activities, leading the team to generate revenue of up to 25M annually.• Demonstrated commitment to professional development and skill improvement by earning a promotion from Marketing Manager to a senior position with management responsibility.