Marketing Manager
Current• Manages the effective design and maintenance of the company website. • Plans and manages major events with the intent to promote Schneider Geospatial within the community and industry. • Establishes strategic marketing plans to achieve corporate objectives for products and services. • Develops and executes comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of organization. • Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity. • Develops and manages marketing operating budget. • Plans and oversees advertising and promotion activities including print, online, and electronic media. • Evaluates and recommends distribution channel development programs. • Determines agencies and suppliers and negotiates contract terms and conditions for major services. • Serves as liaison with outside agencies on ongoing promotional campaigns. • Oversees development and production of promotional and collateral materials. • Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets. • Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions. • Monitors competitive products and marketing activities. • Oversees development and maintenance of customer database. • Establishes and maintains relationships with industry influencers and key community and strategic partners. • Conducts marketing surveys on current and new product concepts, and provides feedback for future product development. • Guides preparation of marketing activity reports and presents to executive management. • Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.