Owning results for membership sales and retention across a portfolio of eight stadium membership clubs nationally, I managed $12M+ in revenues and drove a top-tier experience for 10K+ members.Baylor Club | Baylor University | Waco, TXUniversity of Texas Club | UT Austin | Austin, TXTexas Tech Club | Texas Tech University | Lubbock, TXUniversity Center Club | Florida State University | Tallahassee, FLCapital City Club | Columbia, SCArizona Sands Club* | University of Arizona | Tuscon, AZKen Garff University Club at Rice-Eccles Stadium* | University of Utah | Salt Lake City, UTUniversity Club of Virginia Tech* | Virginia Tech | Blacksburg, VA*New Development ClubHighlights of my contributions include:• Playing an in-depth role in the development and approval of marketing and retention strategies, club pricing models, membership offerings, and new member/sponsor incentives.• Championing a data-driven approach to strategic planning, turning market trends and growth opportunities into tangible sales and revenue results.• Leveraging bold strategies to capitalize on the NCAA college and university market, overseeing the rollout of three new clubs during my tenure.• Developing and rolling out national membership products available as an add-on product to existing country/city/stadium members targeting alumni.

Here, I devised and implemented strategies to elevate sales, marketing, and communications outcomes for this membership-based country club, controlling a $5M annual budget and a $2.6M department budget.Highlights of my contributions include:• Spurring revenue growth of $400K+ within 12 months through the development of new corporate and executive-level membership programs.• Enhancing strategies for event promotion while elevating the guest experience, maximizing a $1M budget.• Assembling, training, and developing a high-caliber team of four managers and 60+ indirect reports, ensuring effective coordination across the business office and food and beverage team.