Stephanie Stocker Email & Phone Number

I am responsible for leading the development and execution of marketing strategies at Sanderson Recruitment to build brand awareness, drive customer acquisition and expansion to drive revenue.

• Creation of a Global marketing strategy and execution of content led marketing plans to drive leads and customer acquisition for the Inside Sales teams.• Management of four company websites, optimising content and creating a customer journey to drive conversion of new contacts to customers.• Utilisation of a Hubspot Marketing and Enterprise platform to manage the CRM and build persona lead campaigns and automated workflows to drive leads for the Sales teams.• Delivering a global content plan to create awareness of the brand and drive interest in the topics of Change Management. This includes blogs, thought leadership, videos, case studies and customer stories. • Delivery of live webinars and industry events to generate awareness of the brand and change management insights.• Building a brand and tone of voice, working closely with an external brand and design consultant.• Managing a team of Marketing Executives• Full Marketing budget ownership and accountability. • Working closely with the country Directors and Sales teams to ensure consistent delivery of quality leads to drive customer acquisition.

Uk

I look after the global marketing for CMC Partnership Global. CMC is the global affiliate for Prosci®, a systematic and holistic change management methodology adopted by 80% of the world’s largest companies. I plan and deliver the marketing strategy and campaigns for CMC Prosci® Change Management training and capability building globally.

The App Quality Alliance is a global, not-for-profit organisation focused on helping the mobile app industry continually improve and promote mobile app quality. Here, I planned, managed and delivered the marketing. Responsibilities include:• Develop and produce all email and newsletter campaigns to a database of 10,000 contacts using a campaign management tool. • Manage two websites: writing, proactively sourcing and publishing content using the CMS system (including WSIWIG editor plus direct HTML).• Lead and produce all copy for print and online, ensuring the brand and ethos of the organisation is accurately represented, consistent across all mediums and on-trend with industry developments.• Manage all App Quality Alliance events, webinars and Round Tables• Manage external suppliers and agencies to deliver creative marketing materials, press releases and events. • Write and execute all social media output • Plan and manage participation of all App Quality Alliance events and webinars. • Maintain the CRM database of 10,000 contacts, segmenting the database for the appropriate message. • Manage external stakeholders such as members of the App Quality Alliance, ensuring their needs are met and projects are collectively delivered on-time and to a high standard. • Project Management: manage multiple App Quality Alliance projects, pushing through the projects from preliminary discussion to completion.

- This was a demanding and global role where all types of events where managed end-to-end, both internal and external: large global conferences, exhibitions, workshops, hackathons and webinars. - Each event was carefully planned. Event proposals were created to gain internal and external buy-in, along with close management of deadlines, attention to detail, external event agency management, negotiation with suppliers and internal stakeholder management. - Managed the marketing communications for these events through web, social media and email communication. - Overall budget management: Including negotiation with external supplier, full budget control of each event and budget reconciliation (post-event). - Sponsorship engagement and management – recruited and managed major sponsors at Orange led events. - Full analysis of each events success, proving event ROI. During this role, the biggest achievement was being the overall Project Manager for nine “Orange Partner Camps” at various locations across Europe and the USA. These were non-stop 72 hour, creative events with multiple activities, multi-track programs, networking sessions and high-level sponsors. At the time they were industry-leading events and won a prestigious ITMA award.

Event Management, membership administration and marketing communications for the Orange Developers Forum

Event organisation, Marketing communications, Hardware trials co-ordination and website management