Responsible for designing, developing, and maintaining Prosper's marketing stack to meet business requirements for communications. Includes SMS, Push, Email, and InApp messaging channels for both commercial and transactional use cases, leveraging a suite of big data solutions under GCP and Iterable.• Oversee and maintain Prosper's Iterable instance and the broader digital marketing technology stack.• Build SQL models in dbt that power analytics dashboards and audience selection.• Develop/manage a Python-powered 'marketing solutions' library that automates mundane tasks (including a database snapshot of template and campaign metadata, plus a Jupyter environment to work in-memory).• Evaluate design outcomes to ensure technical objectives are met for new projects.• Collaborate with the data engineering team to ensure data tables are processed, transferred, recorded, and utilized effectively.• Ensure the accuracy and reliability of API event systems to marketing tools.• Oversee integration with external tooling or third party software to enhance the existing stack.• Leverage BigQuery to dive into tables for quality assurance, campaign troubleshooting, and audience selection.• Manage user-level Email, Push, and SMS journeys, including holistic implementation criteria for quality assurance (duplication, receipt, data implementation, etc.).• Manage content and delivery of outbound webhooks from Iterable to internal databases (Cloud Functions, GCP Data Lake, BigQuery).• Define user segmentation, audience sizing, and manage existing audience buckets defined in communication journeys (BigQuery, Postman, Python).• Conduct tasks related to Google Analytics (GA4), Google Ads and Google Tag Manager, ensuring accurate tracking and reporting of marketing data.• Collaborate with internal stakeholders to write data requirements for new marketing communications and enhancements to existing campaigns (Jira, Atlas, Confluence).

Responsible for holistic implementation of marketing communications, including vetting of data streams, audience selection inputs, template architecture, regulatory business logic, and more. A fast-paced environment demands a multi-hat approach: including project management, product management, and leveraging past experience to accomplish difficult tasks (data engineering, automation strategy, analytics, and more).• Leverage Looker to power visualized dashboards for reading campaign performance, opt outs, and monitoring data reliability; includes building the tables for data sources (powered by BigQuery Delta Lake and DBT).• Assist Data Engineering team with deploying new audience selection jobs (Airflow, DBT, and BigQuery).• Report to the Director of Email & Lifecycle Marketing; responsible for service operations emails and SMS, including hardship programs and crisis communications.• Lead email developer, empowering templates with modular architecture and dynamic features (powered by HTML, Handlebars, and GitHub for version control).• Assist with audience selection criteria, including reviewing PR submissions for GCP queries and audience logic.• Design simple and complex multi-channel journeys in Iterable, including Experiments and conditional splits, using data in API event payloads and user profile attributes.• Collaborate directly with the Operations Communications Channels team to intake requests, assess results, identify opportunities for optimization, and deliver campaigns and journeys to meet provided business requirements.• Collaborate with technical resources to QA API event JSON payloads, outbound webhooks, audience selection tables, and provide guidance as necessary.

Responsible for intake, deployment, and upkeep of various data sets for business stakeholders, in addition to the occasional special project such as API integrations with third party tooling or software.• Creator and owner of the audience selection PySpark stack, called Audience Engine: automating the cron jobs in Databricks that send the millions of emails to customers based on data from several external sources (Snowflake, SQL, S3, and so on). Included many modern features, such as Pub/Sub, direct integrations with data science models for engagement and product offerings, optimized global business logic for agile updates and volume control, and a whole lot more.• Leverage cloud storage technologies to make data available in a variety of applications, such as Snowflake, BigQuery, Delta Lake, etc.• DBX deployment pattern with full refresh model to support a robust, safe, and easy-to-use CI/CD pipeline.• Develop internal tooling to centralize functionality, such as an audience selection wrapper to automate email and SMS campaigns between lead data sources, Databricks workflows (jobs), and message delivery platforms (Iterable, Twilio).• Create integrations with third party APIs, such as a "scraper" that builds data sets for app push and email templates housed within Iterable, eliminating the need for manual review (e.g. for copy changes) and enabling queries on all existing content for automated search results.

Responsible for the deployment of audience selection scripts and files for use in email campaigns, in addition to serving as a key stakeholder in the consumption of lead data for use in email templates and SMS/In-App communications to end users for an enterprise environment. Additional technical tasks include interfacing with our email platform (Iterable) to verify workflow setup, integration and verification of data ingestion, automation tooling for quality assurance, and more.Organizational tasks include managing unique work requests from a variety of different teams and their stakeholders: brand, merchandising, customer acquisition, internal B2B initiatives, executive leadership, transactional communication, and more.Task reporting involves an internal Agile-adjacent software philosophy known as PEAK, where weekly sprints are updated via Jira with points, target dates, project tracking, and more. Quarterly goals exist to work toward, with the PEAK process helping to monitor feature completion, management of scope creep, and includes post-mortem analyses for target hits and misses in order to better structure future planning.This position requires extensive use of Databricks, Iterable, IntelliJ, GIT repository management, some use of BigQuery, and a fundamental understanding of end-to-end communication with modern technology for an enterprise-level data/communication contract that involves hundreds of millions of emails per year to tens of millions of customers.

Email marketing operations, strategy and implementation specialist for Carvana products and services using the Iterable (primary) and Marketo (secondary) automation platforms.Software used for this position: Adobe Photoshop, Microsoft SQL Server Management Studio, Figma, Tableau, Postman, Sublime, IntelliJ, and ReturnPath.Languages used for this position: HTML, CSS, Python, Javascript, Apache Velocity, and Handlebars JS.• Work with Director of Communications to coordinate promotional and transactional/operational messages.• Work with data science and analytics team to build targeted/segmented audiences for nurture and blast campaigns.• Plan, build, optimize and monitor all customer-facing email templates from the ground up; ensure compatibility strength of email templates across varying clients (web, mobile, desktop).• Create and manage all email-optimized HTML snippets within Iterable for use by other campaign managers in modular template construction.• Build Iterable workflows to direct email and SMS communications based on external data feeds.• Occasionally write Python scripts to interact with platform APIs, such as an automated method to pull email image previews for use with CCPA compliance, a template HTML scraper, and more.• Write Apache Velocity scripts within Marketo that leverage Salesforce-fed data streams and objects specific to Carvana's unique business model.• Manage Iterable and Marketo platforms, including all smart lists, smart campaign logic, static audience lists, API integration integrity and Salesforce CRM integration integrity (data flows, field mappings, changes to data, and more).• Troubleshoot existing/legacy campaign structures and nurture series within Iterable and Marketo when issues arise, including both field-dependent and web service (trigger-dependent) logic for delivering email messages to customers.• Monitor deliverability and subscriber list hygiene.

Email operations, strategy and deployment specialist for Tanga products and services using Salesforce Marketing Cloud.• Template development, optimization and implementation.• Development of automations and data structures to deliver personalized campaigns to customers, including drip campaigns and nurture series.• List segmentation and audience management.• Cross-functional coordination with copywriters, merchandisers and marketers to ensure timely delivery of scheduled campaigns.• Cross-functional coordination with development team to ensure healthy data consumption and management of integrated send programs (i.e. triggered sends).• Some amateur development responsibilities utilizing the existing web platform and API (Ruby on Rails), including some editing of existing website UI elements for administrative or performance optimization purposes (HTML, CSS, SCSS, HAML, JS, Ruby).• Deployment of web files and updates using Git versioning software.• Campaign reporting and analysis using SQL queries, ExactTarget reporting mechanisms and Excel.• A/B and multivariate testing with analysis and reporting to stakeholders.• CAN-SPAM, Google PII compliance monitoring.• Develop email creatives and edit existing email creatives during designer absence.• Deliverability and engagement monitoring of campaigns and overall program health, including by domain/client (250ok, Email on Acid).• Use Photoshop to slice and edit email graphics for deployment (and occasionally put co-workers' faces on animals).

• Manage and maintain Web Content Team's production of listings for Tanga and its subsidiary websites.• Weekly meetings with COO and other department heads to discuss existing processes and where improvements can be made.• Weekly meetings with web content and buyer teams to discuss upcoming product offerings and sales, including timely requirements of content team to meet planned promotional schedule.• Delegate roles to team members as necessary to meet demands of new or existing projects.• Communicate identified product listing errors and pricing errors upstream and downstream so appropriate action can be taken by customer service team if necessary.• Review entire content creation flow, inbound and outbound, for accuracy (such as pricing, descriptions, buyer requests about their listings, product listings in relation to site mapping and placement, etc.).• Respond to Web Content Specialist concerns about existing processes as it relates to content creation or cross-functional coordination with other departments.• Ensure accurate location of product listings and promotional items on site map, such as category, position on page, page sorting type, etc.• Edit images for listing quality assurance using Adobe Photoshop - cropping, repairing, color correcting, and more. Occasionally assist with email deployment graphics.• General administrative and supervisory duties such as management of team time sheets, team member absence and day off requests, communicating HR requests, HR compliance, etc.• Biweekly review of content efficiency and accuracy of subordinates.

• Creation of eCommerce product listings for Tanga and its subsidiary websites utilizing a text-based editor with some HTML and CSS, housed within a custom administrative platform.• Creation of eCommerce web landing pages for the purpose of marketing (HTML, CSS).• Utilization of various Microsoft and Google products during content production, including for purposes of content creation and content scheduling.• Utilization of "macro" software to meet large volume of content requests from outside departments.• Weekly meetings with web content and buyer teams to discuss upcoming product offerings and sales, including timely requirements of content team to meet planned promotional schedule.• Communicate identified product listing errors and pricing errors downstream so appropriate action can be taken by customer service team if necessary.• Edit existing product listings for description accuracy and pricing accuracy (i.e. sale price and margin).• Respond to Web Content Manager requests as it relates to web content, such as removing or adding images to product listings, altering descriptions, correcting prices, adding and removing sale items, etc.• Biweekly review of content efficiency by Web Content Manager, through tracking of created product promotional pages and promotional sales.

• Answer customer inquiries and questions via ZenDesk customer service platform.• Answer customer phone calls and process requests for refunds, cancellations or requests for information about Tanga and the Tanga network of products.• Processing of product returns to the company, including verifying correct receipt of returning merchandise and management of return payments to customers.• Cross-functional coordination with content management and buying teams regarding incorrectly listed products, mispicked product shipments and situations resulting in out of stock product.• Underwent weekly performance measurement and compliance under CS manager.

Temporary position. Assisted students with graphical requirements for capstone projects.Primary duties included:• Meeting with students/groups 1-on-1 for presentation template consultation and assisting with development.• Introducing students to advanced software for presentation needs (Illustrator, InDesign, etc.) -- instead of students relying on PowerPoint.

Temporary position. Digital filing/organization, general office duties and some manual labor.

I worked on cars. General drivability repairs such as brakes, radiators, etc.