Stephen Roach

Stephen Roach Email and Phone Number

Analytics Leader | MIS, Business Insights, Management @ Qualified Digital
oakland, california, united states
Stephen Roach's Location
Irvine, California, United States, United States
Stephen Roach's Contact Details

Stephen Roach work email

Stephen Roach personal email

n/a
About Stephen Roach

As a seasoned professional in data analytics and business intelligence, I specialize in elevating advertising strategies through data-driven insights. My expertise encompasses leading dynamic analytics teams, crafting impactful BI dashboards, measurement frameworks, and spearheading modeling for top-tier clients. My tenure is marked by a strong commitment to technical innovation, particularly in automated reporting and complex data management. I'm passionate about mentoring emerging talent and exploring new frontiers in GIS analysis. My career reflects a unique blend of analytical prowess, strategic vision, and leadership, continually driving excellence in the ever-evolving advertising landscape.

Stephen Roach's Current Company Details
Qualified Digital

Qualified Digital

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Analytics Leader | MIS, Business Insights, Management
oakland, california, united states
Employees:
22
Stephen Roach Work Experience Details
  • Qualified Digital
    Vice President Of Data Ecosystem, Cdp, And Ai
    Qualified Digital Sep 2023 - Present
    United States
  • Vaynermedia
    Vice President Of Analytics
    Vaynermedia Feb 2022 - Sep 2023
    Los Angeles Metropolitan Area
  • Phd
    Executive Director, Marketing Science - Analytics
    Phd Sep 2021 - Mar 2022
    Los Angeles Metropolitan Area
    Marketing Science | Analytics | MarTech
  • Canvas Worldwide
    Director, Head Of Data Solutions
    Canvas Worldwide Jun 2020 - Sep 2021
    Los Angeles Metropolitan Area
    Managing Data Solutions, Business Intelligence and Advanced Analytics
  • Zimmerman Advertising
    Director Of Data Strategy
    Zimmerman Advertising Nov 2018 - Jun 2020
    Fort Lauderdale, Fl, United States
    Business Intelligence* Generated and automate complex BI Dashboards daily, monthly / Year over Year Y/Y analysis for our Clients and Account Executives. Manage proprietary Business Intelligence Analytics system; custom-built reports/dashboards within Tableau or Power BI platforms for clients and Account Executives. Analysis of daily KPIs for all clients and potential clients for possible suggestions and corrections.- Data Management/Warehouse* Manage data integration to Cloud… Show more Business Intelligence* Generated and automate complex BI Dashboards daily, monthly / Year over Year Y/Y analysis for our Clients and Account Executives. Manage proprietary Business Intelligence Analytics system; custom-built reports/dashboards within Tableau or Power BI platforms for clients and Account Executives. Analysis of daily KPIs for all clients and potential clients for possible suggestions and corrections.- Data Management/Warehouse* Manage data integration to Cloud Data Management/Warehouse GCP BigQuery and AWS Redshift) with Media serviced Google Ads, Google DV360, Facebook Ads, etc)and Client provided datasets. Providing ongoing data architecture, troubleshooting, and security.- ETL Management* Developed workflows for internal and external ETL processes using tools such as Informatica and Talend. Daily consultation with oversees development team to discuss enhancements and issues to our internally built systems and ETL processes.- GIS Analysis* Daily Interpreting, studying and designs geographical information, developing functional geographical plans and programs and showing the relationships between various locations that are confined to a national campaign.- New Business* Advise potential new clients on overall agency technical capabilities from either building new software from the ground up to population and behavioral analysis. Show less
  • Zimmerman Advertising
    Business Intelligence Manager
    Zimmerman Advertising Feb 2015 - Nov 2018
    Fort Lauderdale, Fl
    - Data AnalysisGenerated complex Excel daily, monthly / Year over Year (Y/Y) analysis for our Account Executives. Manage Proprietary Business Intelligence Analytics system; custom built reports/dashboards within Tableau or Power BI System for clients and Account Executives. Analysis daily KPIs for all clients and potential clients for possible suggestions and corrections. Managing and loading daily ETL data from multiple sources for developer. Monitoring and analysis Google Analytics… Show more - Data AnalysisGenerated complex Excel daily, monthly / Year over Year (Y/Y) analysis for our Account Executives. Manage Proprietary Business Intelligence Analytics system; custom built reports/dashboards within Tableau or Power BI System for clients and Account Executives. Analysis daily KPIs for all clients and potential clients for possible suggestions and corrections. Managing and loading daily ETL data from multiple sources for developer. Monitoring and analysis Google Analytics for multiple clients.- Database ManagementProvides database applications by developing architecture, troubleshooting, and security.- Project ManagementDaily consultation with over sees development team about up enhancements and issues to our systems and ETL process and Power BI System.- ArcGIS Online, ArcGIS Pro, ArcGIS Business AnalysisInterpreting, studying and designs geographical information, developing functional geographical plans and programs and showing the relationships between various locations that are confined to a nation. Show less
  • Autonation
    Sr. Data Analyst (Contractor)
    Autonation Feb 2014 - Feb 2015
    Fort Lauderdale, Fl
    Prepare monthly allocations for all major 3rd party providers. Generated complex Excel month over month (M/M) / Year over Year (Y/Y) analysis for our department Director and VP. Investigated day-to-day activities to prevent errors and malfunctions within our MS SQL servers and Qlikview reporting system. Provide QA for lead cutting and generating via algorithms to help drive traffic to our 270 AutoNation stores.
  • Inbox Direct
    Sr. Data Analyst
    Inbox Direct Jan 2012 - Feb 2014
    Deerfield Beach, Fl
    Data Analysis- Managed systems projects and technical enhancements to our database and reporting system with overseas team. Assisted in the development of technical database development and operations. Generated complex Excel Modules and Dashboard. Investigated day-to-day activities to prevent errors and malfunctions. Generated monthly reports on miscalculations. Provided technical assistance and consultation to overseas agents. o Developed an formula for grading all Offers and… Show more Data Analysis- Managed systems projects and technical enhancements to our database and reporting system with overseas team. Assisted in the development of technical database development and operations. Generated complex Excel Modules and Dashboard. Investigated day-to-day activities to prevent errors and malfunctions. Generated monthly reports on miscalculations. Provided technical assistance and consultation to overseas agents. o Developed an formula for grading all Offers and List based on performanceo Created Model Dashboard for the CEO based on weekly and monthly revenue performance. Show less
  • First Data Corporation
    Sr. Credit Analyst
    First Data Corporation Jan 2008 - Dec 2011
    Coral Springs, Fl
    Data Analysis-Ensure SLA’s and Teams goals are met within the scope of the entire account set up process. Determines financial worthiness by contacting credit resources listed; searching databases and public records; investigating and verifying credit background information; collecting, analyzing, and summarizing financial and personal information. Investigation-Responsible for performing credit investigation activities for prospective accounts using credit evaluation… Show more Data Analysis-Ensure SLA’s and Teams goals are met within the scope of the entire account set up process. Determines financial worthiness by contacting credit resources listed; searching databases and public records; investigating and verifying credit background information; collecting, analyzing, and summarizing financial and personal information. Investigation-Responsible for performing credit investigation activities for prospective accounts using credit evaluation guidelines and credit history to access credit worthiness. Prepares underwriting documents for management review. Prepares various MIS for management. Show less
  • Alliance Entertainment
    Financial Analyst
    Alliance Entertainment Jan 2007 - Dec 2008
    Coral Springs, Fl
    Reporting- Created an innovative client tailored narrative financial summary report generating an efficiency reporting models. These reports were provided on a weekly, monthly, and annual with promotional data and statistic retrieved from valuation databases. Developed financial and valuation models to evaluate corporate and industry operating performance and efficiency. Create Business Object project and reports; all reports are analyzed before being compiled into a presentable report… Show more Reporting- Created an innovative client tailored narrative financial summary report generating an efficiency reporting models. These reports were provided on a weekly, monthly, and annual with promotional data and statistic retrieved from valuation databases. Developed financial and valuation models to evaluate corporate and industry operating performance and efficiency. Create Business Object project and reports; all reports are analyzed before being compiled into a presentable report that is provided to Clients, VP of Finance, CFO, Management, and Etc. Also reporting inventory logs with sales and distribution numbers.Development- Development of macros to speed up the process and workload to take on different projects for the VMI Finance Department and Warehouse Department. Show less
  • Kellstrom Defense Aerospace Inc.
    New Business Development Analyst
    Kellstrom Defense Aerospace Inc. Feb 2006 - Dec 2007
    Miramar, Fl
    Reporting- Provided monthly reports on data and statistics reports based on start HMMWV Program, which were reviewed by the VP of New Business Development. Communicate with clients and International Governments who are interested in HMMWV parts via telephone and email. Co-ordinate and lead the configuration and addition of new clients to the HMMWV business program.
  • Efunds
    Business Analyst / Document And Project Specialist (Csa Scrum Team Project)
    Efunds Feb 2002 - Feb 2006
    Sunrise, Fl
    Reporting- Provided weekly, monthly, and annual data and statistics reports based on Solution Center and IVR data received from back office servers. These reports are analyzed before being compiled into a presentable report that is provided to Clients, Management, and Etc.o Obtain raw data (Solution Center and IVR) from servers o Transfer files into Excel, Access or PDF format o Compile data obtained into a presentable format to present to Clients, etc.Project… Show more Reporting- Provided weekly, monthly, and annual data and statistics reports based on Solution Center and IVR data received from back office servers. These reports are analyzed before being compiled into a presentable report that is provided to Clients, Management, and Etc.o Obtain raw data (Solution Center and IVR) from servers o Transfer files into Excel, Access or PDF format o Compile data obtained into a presentable format to present to Clients, etc.Project Specialist - Assisted Project Manager/Owner & Developers to understanding functions and enchantments to be able to develop upon requirements.o Wrote documentation requirements upon the program descriptions for development, along side of the User Experience Specialist to help the work flow of the project. o Work with IT, Customer Service, and Management to help define the desired services, and ensure that these services are clearly understood by all departments and the End-User.o Provided researched data to the Project Manager/Owner & Developers o Consulted with Training Dept. on how functions would work. As well as trained Customer Service Rep’s (One-on-One).o Presented the program (CSA) to Senior VP’s within “Wildcard Systems”- Assist in the creation of procedures for bringing on new business, and for keeping existing business functioning efficiently from both IT and end-user perspectives.- Used performance improvement techniques, such as benchmarking, workflow design (with MS Visio), process analysis and design.- Troubleshooting any technical issue within call center having to do with hardware and software. Also provided quality information to the CSA Scrum Team, from a CSR’s point of view, to enhance the program and satisfy its complete goal. Show less

Stephen Roach Education Details

Frequently Asked Questions about Stephen Roach

What company does Stephen Roach work for?

Stephen Roach works for Qualified Digital

What is Stephen Roach's role at the current company?

Stephen Roach's current role is Analytics Leader | MIS, Business Insights, Management.

What is Stephen Roach's email address?

Stephen Roach's email address is st****@****tal.com

What schools did Stephen Roach attend?

Stephen Roach attended Nova Southeastern University, Mcfatter Technical High School, Mcfatter Technical High School.

Who are Stephen Roach's colleagues?

Stephen Roach's colleagues are Franky F., Kaylene Finch, Tony Jennings, Brittany Loar, Odelia Castillo, Ping Liao, Linda Schumacher.

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