As Director of Performance Media, I lead the performance media team to drive subscriber growth through targeted customer acquisition and retention strategies across direct response media channels, including Paid Social, Programmatic Display & Video, CTV, Search, YouTube, Affiliate and Mobile App.-Collaborating with cross-functional teams to define performance media targets and strategies while developing a tactical roadmap for successful execution.-Partnered with our internal media buying agency to optimize and analyze performance marketing spend, ensuring alignment with Paramount's growth objectives.-Stay ahead of industry trends by implementing advanced solutions Media Mix Modeling, integrations, data clean rooms, and mobile measurement attribution.-Employed DCO to drive impactful creative testing initiatives to enhance campaign effectiveness across Sports, Winback, and Retention efforts.-Explore new channels for growth marketing opportunities and advocate for data-driven decisions to support our strategies to deliver exceptional results.

Drove top-of-funnel lead generation for a leading marketing automation platform by implementing effective paid acquisition strategies and optimizing campaign performance to maximize ROI. -Enhanced organic website traffic through strategic content marketing, SEO best practices, and CRO efforts, while nurturing leads with targeted email marketing campaigns. -Collaborating with cross-functional teams, ensuring performance monitoring and continuous optimization.

Led Mailchimp’s global strategy, planning, execution, and measurement of all paid media and advertising investments. -Synthesized data to analyze campaign performance, identify trends, and optimize outcomes to achieve business objectives. -Managing agency relationships in the US, UK and Australia and directed the ad tech stack strategy. -Ensured advanced optimization and accountability for overall paid media upper and lower funnel performance. -Collaborated with the Campaigns team to align messaging, audience targeting, and budget setting for paid media channels.

In my role with The Walt Disney Company- Parks and Resorts, I developed a comprehensive multi-channel, full-funnel paid media strategy across Digital, Mobile, Linear TV, OOH, and Audio Channels.-Collaborated closely with Marketing Strategy, External Agency, In House Creative, and Customer Engagement teams to gather campaign inputs, present media strategies, and share performance results. -Provided audience-centric message distribution instructions to activation partners across various channels.- Partnered with finance to track $300M+ annual spend to maintain accurate media budgets and flowcharts for effective planning.

Led East coast team to execute all Disney Destinations media plans, including Walt Disney World, Disney Cruise Line, Adventures by Disney, Run Disney, Disney Institute, and Disney Meetings. Owned the strategy, execution, and performance of digital advertising spend, spanning programmatic display, streaming, YouTube, paid search, mobile, and social advertising.

Provide leadership to all digital paid media channels tasked with lead generation efforts for 15 university clients and over 100 online certificate and online degree programs

Managed search and email marketing efforts in order to drive qualified traffic, lead generation, and revenue-focused tactics for RedVector’s portfolio or architecture, engineering and construction disciplines.