My responsibility as Director of Global Fitness Programming is the creation and success of world class fitness products and program solutions for the commercial Health and Fitness industry. Using 30+ years experience gained working in 50+ countries I monitor, research and assess global trends specific to fitness activities and technology. Those insights influence investment, design and product development across the full spectrum of fitness equipment including; Cardio, Strength, Functional Training, Group Exercise and Wellness.

Press Release, January 2017. Steve Barrett – Matrix Fitness Brand Ambassador – has joined the Johnson Health Tech (JHT) global marketing team as the Director of Global Training & Education.JHT said: In this role, Steve will create and deliver unique, global group education programming platforms designed to help drive sales of the Matrix group exercise product portfolio and deliver on the Matrix Total Solutions Provider promise to our customers across the globe.Steve: I have always strived to work with the best of the best and since it’s creation in 2001 Matrix Fitness has become one of the biggest and fastest growing premium commercial fitness equipment manufacturers. My role is to develop innovative education and programming packages designed to benefit our customers and end users. I live in the UK but with global responsibilities I travel extensively and work closely with our HQ’s in Taiwan and USA plus almost 30 subsidiary offices around the world. My role is divided across three main areas; New product development; Supporting our global subsidiaries with product knowledge and expertise and Master Trainer/Brand Ambassador development and management. All three are equally important and linked to each other. I’m a big advocate of technology (especially wearables) that stimulate people to be more active and conscious of their health but I also believe passionately that our industry thrives via awesome people that bring products to life and deliver an experience, so one of my passions is to build and nurture the team of Matrix Master Trainers (there’s 68 so far in 28 countries). I hope they’ll be the next generation of Fitness Rockstars and educators who have as much fun as I’ve had so far in my 35 years in the Fitness industry.Matrix as a company matches my attitude and aspirations in that it wants to; Constantly evolve and seek solutions, grow and innovate whilst being highly professional and confident but never arrogant.

Steve has five books in a series called The Trade Secrets of A Personal Trainer, Total Workouts commissioned by the prestigious Bloomsbury publishing house. The series of 'Total Workouts'​ include separate books on strength and conditioning using dumbbells, suspension systems, kettle-bells and gym-balls. The theme of the series is that every exercise is enhanced and includes a Personal training 'Trade secret' making them suitable for both fitness professions and consumers. His sixth book is a user guide to getting the most from the hugly popular and effective exersise format of High Intensity Interval Training; The HIIT Bible by Steve Barrett, availble in English via Amazon in the UK and USA plus a Mandarine transaltion is published throughout China.Search Amazon books for... Steve Barrett

No two weeks are the same. I'm either on a stage, in a health club, in front of a camera or at my keyboard creating new materials for my publisher Bloomsbury or major fitness brands which during my career have included Reebok, Adidas, Manchester United, Matrix Fitness, Escape Fitness, Kelloggs, Nestle and many more. I have a proven track record for delivering new products and programming with clinical efficiency and limitless enthusiasm that have gone on to be part of some of the biggest fitness marketing success stories in the world inc. Kellogg Special K drop a jeans size and the Race for Life . In summary my forte is making complex health and fitness related subjects interesting, understandable, engaging and fun.

FEELFIT.COMThe Feelfit project was created with private finance with the goal of designing an online central hub for people to enjoy the benefits of fitness programmes created to their specific goals and ability for a fraction of the cost of one on one PT, Steve created over 500 exercise video workouts and the complex algorithms that enabled the automated system to give the impression of human integration, over 130,000 people used the system. On the surface Feelfit is a website but underneath it is a complex operating and client data collection system of which Steve is the architect. In July 2010 it was felt the system was more valuable as a software system and is now sold throughout the world as a 'white label' operating system for health and fitness related operators.

Using his unique educational system 'SODOTO' Steve creates and delivers memorable and innovative staff training at new build and refurbished facilities for the UK's fastest growing equipment company, these include Pure Gym, Nuffield Health, The Gym Group, Places for People plus many independent clubs. With fitness equipment continuously being developed and enhanced with new technology Matrix are unique within the industry in offering a bespoke training experience designed around the specific skills of the staff and the portfolio of equipment installed.

If you have visited any of the world's biggest fitness shows and events in Europe, USA and the Far East you will have seen Steve in action with the Escape Fitness team on tour. His dynamic presentations draw crowds of hundreds if not thousands of potential customers. Escape Fitness also value Steve's services as an independent product development consultant to work on the creation of unique, innovative and exciting new products and programs for the fitness industry. Steve's most recent achievement with Escape is the invention of the Escape Step & Riser that has received amazing reviews when he launched it in LA, New York, London, Moscow, Bangkok and throughout Europe.

This is a voluntary role which requires my professional input and insights. In 2010 I was invited to join the Board of Aquaterra who is a 30 year old organization with a multi-million pound turnover. A registered charity as well as a thriving, 21st century innovative organization with a big heart for developing and sustaining healthier, happier and fitter communitiesThey love leisure and want to inspire, motivate and enrich lives through sports and leisure activities.It is a strategic partner in creating healthier and happier communitiesIt believes that active communities are happier communities. Working with local authorities as specialists in creating innovative and flexible leisure programmes that make a healthy lifestyle available to everyone.Its not-for-profit status means it works beyond their centres to fund charitable endeavours in the community. By enjoying the sports and leisure activities offered by Aquaterra, you are helping them to provide proactive programmes such as free swimming lessons for children and Cancer Survivorship Exercise classes.

Since it's creation in 2002 Steve performed a consultancy to RFE International in key areas such as product development, testing and presenting for their wide portfolio of licensed brands which include both Adidas and Reebok, this diverse role has included creating consumer training systems & materials delivered via digital platforms and traditional print. This role has enabled Steve to develop a strategic understanding of the product development process which probable unmatched by any other Personal Trainer or Fitness Presenter.

Steve created and featured in the digital media campaign fr the Kellogg's Special K 'drop a jeans size promotion'. This campaign is one of the most familiar events in the marketing calender running from January through Feb with a campaign refresh in March. This project is another example of Steve's ability to understand and react to the needs of a global brands and create cost effective solutions to the challenges of delivering fitness product within complex brand guidelines.

Reebok International invested in the research and development of fitness programing and products during the 1990's and 2000's. Steve was part of the top tier of presenters know as Reebok Global Master Trainers working within the strategic business of Reebok University. Throughout this period Steve lectured in 30+ countries and took on training responsibilities with some of Reebok's most elite sponsored athletes. His role evolved into one of product development which has become a significant feature of his ongoing career.

Steve created the online fitness system that supported the Nestle virtual reality personal trainer. Development included the creation of all online and digital content, the project was a key event for the and aimed to compete with Kellogg Special K position in the healthy breakfast sector. The VR 'Monica' was launch through 15 countries in 7 languages.