An established Data Science thought leader with over 25 years experience of working with analytics and data science within a business context, not only performing analysis but also deploying the results of analytics at the point of impact within a business.Specialising in both online and offline customer analytics, with expert understanding of how analytics can be operationalised using both proprietary software as well as open-source tools.Specialties: Data Science, Architecture of Analytical Solutions, Analytical Deployment, Customer Relationship Management (CRM), Predictive Analytics, Statistical Analysis, Marketing Analytics & Deep Learning