Steve Moore Email & Phone Number

Planned, developed, and executed 138 public safety webinars across five verticals, generating over 1,600 B2B sales leads. Increased webinar capacity through process streamlining and workflow improvements, growing program from 39 events in 2022 to 65 in 2023 (66% increase over 2022) and to 80 events in 2024 (105% increase over 2022). Supervised companywide transition to ON24 webinar software, ensuring seamless continuation of scheduled events and integration with Salesforce. Manage approximately 85 annual editorial and branded webinars, from initial project ideation, speaker recruitment and presentation creation to live webinar execution and post-event reporting.Handle new business accounts, meeting with clients to ensure their business and marketing goals are met through our partnership and providing requirements and expectations for B2B projects.Work with the Brand Studio team, Editorial team, and sponsors to execute webinars and other digital events across five websites.Create, edit, and post webinar registration and landing pages across five websites.Write pre- and post-event webinar promotional copy for social media, eblasts, newsletters, and websites.Work with Design team to create pre- and post-event promotional graphics for social media, eblasts, newsletters, and websites.Act as behind the scenes and on-air moderator, facilitating live webinars as well as providing introductions, commentary, Q&A, troubleshooting, and other moderator services.Perform practice sessions with speakers to provide training on the web conference technology and process for live events.Manage post-event follow-up with sales leads, event attendees, clients, and internal parties.Provide post-event reporting to clients and internal parties.Work with team to brainstorm and develop creative and effective promotional strategies to increase outreach and effectiveness of the program.

Directed all facets of the company webinar program, including scheduling of topics, inside/outside speaker selection, contracts, marketing, promotion, creative design, timelines, day-of execution, and post-event reporting for 11 medical specialties. Planned, developed, and executed 19 healthcare industry and software demonstration webinars that drew over 6,000 attendees. Created over 1,400 sales leads and demo requests through attendee engagement during webinars.Produced product demo videos highlighting software functionality, features, and ease of use.Developed sales cadences for net new and upsell customers based on webinar engagement. Liaised with the Sales team to ensure correct prioritization and categorization, fast and efficient uploads into Salesforce, and timely follow up for all sales generation leads. Worked closely with the marketing team to ensure successful promotion of all webinars via web, social media, email, internal awareness, sales enablement, and cross promotion.Researched and secured healthcare and tech industry speakers, and negotiated contracts and fees. Worked with legal team to ensure compliance of all collateral materials, including marketing verbiage, Google slides, demo videos, and voiceover scripts. Created engaging, nontraditional content to build brand awareness, promote thought leadership, and share expert knowledge with our audiences. Worked with the Vertical Marketing team to ensure webinar messaging and content was congruent with product launches and trade show schedule.Created webinar proposal process to ensure timely project approvals from growth marketing, communications, legal, copywriting, and creative teams.

San Francisco, Ca

Produced, scheduled, promoted, technically supported, moderated, and archived over 750 webinars for audiences of up to 1,800 participants.Grew revenue to $250,000 by establishing business development of online education.Increased webinar attendance 47% through expanded marketing, institutional partnerships, and member outreach.Delivered effective corporate messaging, branding, lead generation, and sponsorship by building business-to-business relationships with 18 agencies, including AARP, Care.com, Parkinson’s Foundation, RTI International, and Consumer Financial Protection Bureau. Strategized with sponsors to forecast trends in topics, repurpose curriculum, and extend content; then promote, organize, and execute online events.Fulfilled all sponsorship benefits to collaborating partners, including demographic reports, surveys, advertising, and attendee data. Expanded sponsor exposure by offering certified online education credits for attendees. Authored innovative online testing modules and evaluations required for annual licensing for over 10,000 professionals. Wrote and adapted continuing education content approved by national accreditors.Migrated national conference to online events due to COVID-19. Training development, content creation, and marketing. Preserved over $300,000 in gross profit.Directed annual Leadership Institute for 70 elite industry influencers, educating professionals in mentorship, empathy, inclusion, multiculturalism, collaboration, and platform growth.'Contributing producer for keynotes at national conference for 3,500 attendees, including coaching speakers, voice-over introductions, rehearsal, staging, PowerPoints, A/V, and live event production. Coordinated, moderated, and technically supported training webinars: ASA Board Orientation, Capitol Hill Advocacy Day, the Leadership Academy, New Ventures in Leadership, and USC Online Certificate Courses. Created and produced company podcast.

Secured publicity for the festival in the San Francisco Chronicle’s “Datebook,” KPIX’s “Bay Sunday” and “Mosaic,” KRON’s “Off the Wahl,” KPFA’s “La Raza Chronicles,” Cine Source magazine, Bay Guardian, Where magazine, Metro Silicon Valley, The Jewish Weekly, San Mateo Daily Journal, Castro Courier, Latino Future magazine, Bay Area Reporter, www.Bayflicks.net, www.mediumraretv.org, www.salsacrazy.com , National Association of Latino Independent Producers’ newsletter and website. Obtained festival sponsorship from KQED, KTEH, and KGO ABC -7. Wrote and distributed targeted press releases for each festival program, award ceremony, and geographic location. Submitted calendar listings to radio stations, city websites, and print publications.

Pitched, organized and confirmed 8-date author tour for upcoming title. Consulted on marketing and sales strategies. Wrote press releases and created media mailing lists.

San Francisco Bay Area

Produced “Super Crack” earthquake safety community outreach campaign for nation’s fifth-largest chapter, resulting in over 100 media hits. Coverage included AP International wire release, USA Today, San Francisco Examiner, San Jose Mercury News, Oakland Tribune, World Journal (Chinese), KGO TV (ABC), KNTV (NBC), KTVU (Fox), KRON 4, Univision (Spanish), KCNS (Chinese), KFOG, Wild 94, KCBS, KOIT, SF Gate, and Yahoo! News. Liaised with Clear Channel, Publicis & Hal Riney, and SF Public Works to promote events and secure Union Square for installation of 60-foot visual display, press conference, and preparedness workshops.Launched “Ready for the Big One” SF Pride Week inclusivity campaign mobile billboard and parade float, pioneering Red Cross participation in the nation’s premier Pride Parade.Created and presented marketing seminar on the Red Cross’s workplace safety program to the San Francisco COOP Working Group.

Drove marketing of 15 music and entertainment industry books per season, tracking titles from acquisition and design through production and promotion. Secured publicity in CNN, Entertainment Weekly, Blender, Ebony, Goldmine, Revolver, Guitar One, Hit Parader, Mojo, Publishers Weekly, Christian Connection, and Urban Network. Presented new publications, conducted foreign licensing, and sold subsidiary rights at Book Expo America, Frankfurt Buchmesse, and London Book Fair.

Freelance publicity and marketing services specializing in books, music, and entertainment. Clients included the Harmony Festival, Backbeat Books, New World Library, "Chatterbox" by Alfie Kulzick, Daphne Brogdon, Remedy Records, Arthur Dodge & the Horsefeathers, "A Saint's Last Tear" by Brad Roe, and DJ Chris Middour.Secured publicity on "West Coast Live," and in The Pitch, Kansas City magazine, the Kansas City-Star, Folkweb.com, Vox magazine, American Songwriter magazine, and Bay Area Buzz magazine.

Promoted books and ancillary products for major artists and iconic brands, including DC Comics, The Beatles, The Rolling Stones, Rhino Records, Playboy, and Lucasfilm. Secured publicity in Los Angeles Times, San Francisco Chronicle, New York Times, Vanity Fair, Entertainment Weekly, GQ, Hemispheres, People, Playboy, and Rolling Stone.Scouted pop culture book projects, attracting new authors, generating acquisitions, and series.Initiated Media Mail shipping policy, reducing recurring distribution expenses by $450,000.

Ba, Mass Communications

Activities and Societies: DJ and producer, WPLT, campus radio. Writer, host, producer, PSTV, campus TV station. Writer, Cardinal Points.

Education record