Steve Schaack Email & Phone Number

Sulphur Springs, Tx, Us

Richardson, Texas, United States

Commerce, Texas, United States

Lead external marketing efforts for a University Athletic department making a transition to Division 1 athletic competition. Provide long term vision for areas pertaining to corporate sponsorships (selling and activation), communications, marketing, tickets, event management and administrative responsibilities. Design and execute initiatives to drive ticket sales and enhance fundraising activities. Develop crisis communication strategies to address concerns and mitigate adverse situations. • Build community partnerships to help grow game-day experience. • Lead a team of individuals that grow the brand of the University. • Event manager, coordinating operations pertaining to parking, operation workers and fan experience. • Grow revenue and community interest through corporate sponsorships. • Coordinate and execute all sold marketing assets with corporate partners. • Elevated internship experiences by collaborating with faculty and staff to create appealing opportunities. • Mentor and lead a staff of people pertaining to administrative duties and role. • Increase social engagement through improved content.

Pocatello, Idaho, United States

Lead athletic communications and marketing team, provide vision for long-term planning and build relationships with key media outlets, consistently attracting regional, national and global interest. Design and execute initiatives to drive ticket sales, enhance fundraising activities and execute all sold marketing assets. Develop crisis communication strategies to address concerns and mitigate adverse situations. Direct marketing, communications and event teams. • Produce written and video content for social media and university website, enhancing brand. Assisted in Messaging plan that raised $600,000 in two weeks. • Successfully pitch stories that brought local, regional, national and world wide attention to the athletic department and University. • Event manager, coordinating all logistics pertaining to promotion, ticket sales and operational needs. • Negotiate media contracts to expand Idaho State football and basketball game radio audience, reaching over 250K listeners. • Created and executed plan to boost game attendance, drove ticket sales to near capacity, the largest event for the school since 2003. • Elevated internship experiences by collaborating with faculty and staff to create appealing opportunities. • Grow social media presence for 15 varsity sports, driving engagement and increasing social ranking to top 30.

Fresno, California, United States

Headed local, regional and national men’s and women’s media interview coordination, managed national television network relationships ensuring televised events, and led home football game press operations. Produced media guides and led game program and weekly Bulldog Insider television and radio show production. Developed university athletic brand, appealing to internal and external audiences. Managed student interns.• Managed media engagements, including highly sought requests with head coach, future NFL prospects, Major League draft picks, College World Series Most Outstanding Player and NCAA Coach of the Year.• Elevated social engagement by creating valuable and relevant content to build brand and relationships.• Successful pitched stories that brought local, regional and national attention to the organization. • Championed women’s basketball national coverage; expanded visibility to include ESPNU, ESPN.com and ESPN 2, driving university engagement.

Orem, Utah, United States

Supported university transition from junior college to Division 1 athletics, providing media relations expertise on men’s and women’s sports. Established and nurtured media relationships to elevate national and in-state media coverage. Produced engaging website content, elevating brand. Collaborated with leadership on athletic budget. • Drove unprecedented media coverage, promoting college athlete, Ronnie Prince for receiving First Team All-District Eight honors. • Produced sports cable program, The Wolverine Coaches Show, attracting statewide attention. • Successfully pitched stories that brought local, regional and national attention.

Supervised team of 30 people. Produced (lay out and editorial content) of UVSC student paper. Solid hands-on understanding of Quark Express and Photo Shop.

Master'S Degree, Athletic Administration

Bachelors, Communications

I worked in the newspaper business writing sports while attending school.

Associate'S Degree, Mass Communication/Media Studies

Activities and Societies: Sports Editor for the student newspaper Editor-in-Chief for the student newspaper