Steven Mcclain Email & Phone Number

Lexington, Kentucky

Provide digital marketing solutions to mid-market and enterprise-level businesses looking to reduce operational costs, generate a higher return on investment and see complete transparency in performance and reporting. Successful in strategic planning that drives new sales and marketing intelligence/insight into the advertiser’s business. Discover clients’ key business objectives through a consultative approach, and design customized digital solutions to deliver results based on core metrics for each client with a focus on acquiring new and repeat customers, reducing cost per lead acquisition and driving brand awareness to grow market-share through better execution of their online marketing and lead generation programs.

Lexington, Kentucky

Managed existing accounts and expanding current business by understanding clients’ business needs and making appropriate innovative marketing advertising and media recommendations to strengthen client’s marketplace presence and leads. Prospected for new business by identifying and qualifying leads generated from cold-calling, networking, referrals, marketing and lead databases. Presented and sold an extensive portfolio of lead-generating solutions that included websites, video marketing, search engine marketing, retargeting, reputation management, search engine optimization, yp.com and content marketing.

Southern Region

I was accountable for over 22 million dollars in sales annually in 11 facilities in the southern region. This market included Lexington and Louisville, KY and Nashville, TN. I managed over 100 direct and indirect employees, hiring, training, motivating, and counseling team members. I consulted the VP of Sales on sales and marketing strategies; implementing new concepts that were successful in my region throughout the company.

Lexington, Kentucky

Oversaw and operated 55,000 square foot health club facility in Lexington, KY. Manage 30+ employees in sales, operations and service departments. Primary responsibilities devoted to new business development and club operations. Responsible for 8 direct sales reports, operations and club sales/revenues. Given District Sales Manager responsibilities for 2 Quarters in 2006. Successfully managed sales and operations for 3 locations in the Lexington, KY market.- Lead, develop, recruit and hire sales team- Responsible for over $5 million in annual revenue- Create and allocate sales quotas and budgets across sales team- Conduct performance analysis and forecasting reports- Provide feedback and inspiration for Marketing mediums & strategiesHonors & Awards:- Most Consistent Player Award, December 2005*Hit 21 of 24 sales goals - Best Overall Manager in Southern Region, December 2006*Award voted by Corporate Office Executive Staff and department heads*Voted Best Overall Manager out of more than 30 candidates- Executive Incentive Program, 2006

Lexington, Kentucky

Responsible for carrying the weight by attaining the highest new membership sales volume on the staff. Additional responsibilities included B2B sales and managing sales volume for the existing member base (Account Sales: retention / renewal sales). Also assisted in Sales Training and interviewing of new sales representatives. - Lead Sales Team- Assist General Manager in sales & operational management- Consistently open new Corporate Accounts via B2B Sales- Developed internal tracking system designed to identify strengths & weaknesses for both individual team members and total club performance. After sharing this tracking system with the VP of Sales it was incorporated across every club in the organization. It is still used today and is viewed daily by the Sales, Marketing and Executive Staff in order to gain transparency on individual / club activity as it pertains to sales performance and marketing penetration / success.

Lexington, Kentucky

Responsible for generating new membership sales and allocating the sales efficiently across three separate monthly quotas. In this position lead generation is crucial to success. It was necessary to self generate personal leads via outside prospecting, cold calling and referral mediums. Primarily Conceptual and Value Based Sales approaches were utilized. The Sales cycle involved assessing client needs, qualifying clients, presenting services in a feature / benefit format, objection handling and finally presenting and negotiating pricing / contract terms.

Lexington, Kentucky

-Started car/truck accessories division for company.-Responsible for inventory ordering and management.-Developed sales training programs for our stores around Kentucky.-Grew revenue from a start-up division to $15 million annual sales in first 2 years. -Responsible for creating web programs and sales initiatives that ranked our truck accessory website as one of the top two in the United States.