Vice President Sales And Marketing
Greater Atlanta Area
A $175M international leader in engineering, materials, and radioactive waste processing for the nuclear energy market, Studsvik experienced a 30% freefall in top-line revenues and brought me on to turn-around their US Sales, Marketing and Customer Service organizations. The main problem was a shifting regulatory environment, forcing transformation on a Sales and Marketing organization that was weak in sales methodology, execution and accountability. In two years, we developed and executed a plan that improved quality of service, reduced expense budget by 28% and grew top-line revenues by 47%. Salesforce.com CRM was critical to optimizing collaboration between Sales, Marketing and Service divisions – assisting with high-value customer acquisition, adoption of business process improvements and increased customer visibility. The project proved the potential value of CRM, and additionally exposed non-optimal implementation protocols.When our CEO appointed me to lead the worldwide Salesforce implementation, we chose a different implementation vendor because we wanted a partner who understood our business challenges and could help us align strategy and technology. The international implementation vendor did a great job, as well, but was only marginally better than the first with regard to understanding our business and its challenges. It became clear that the Salesforce implementers were great at IT implementation but poor management consultants. I also found that having a deeper understanding – of Saleforce.com and the ability to configure/customize the CRM directly – allowed me to more quickly adapt to market changes and internal needs, while driving a high level of adoption. It was the combination of executive level business acumen, strategy, and process coupled with technical ability – knowing how to control Salesforce.com to accelerate strategic direction. This became the foundation of Altavi’s methodology. I was hooked.