Steven Taylor Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Investment head for the Melbourne office, leading process and output from the trade team, reporting directly to the Melbourne Managing Partner. Agency size ranged between 20-25 people. Trade team size four: one Trading Manager, two Traders and a Trading Coordinator. Key clients: Myer, Mazda, Spin Master, Carpet Call & Solomon’s Rugs and Feld Entertainment among others.Key achievements in this time include:• Delivered all Myer contract benchmarks where applicable, returning a financial reward to the business• Independently developed a reach-based planning approach to guide budget setting across television and BVOD under video neutral approach to improve agency intelligence and reputation with clients• Streamlined work processes across the office to cut down administrative duties and improve delivery against deadlines• Completely redefined Spin Master’s approach to television buying, improving reach delivery against a difficult target audience

Group investment manager role across a wide variety of clients working with numerous business leads, reporting directly to Agency Investment Director. Agency size in excess of 120 peopleTeam size five: four Traders and one CoordinatorKey clients: Mars Snackfoods and Petcare, Treasury Wine Estates, Seek.com.au, Lumo Energy and the Automotive Brands Group.Key achievements in this time include:• Developed buying methodology locally on Mars account that group to be known as the CPR methodology, independent of global developments in this area. Created benchmarking methodology, and ensured delivery on this metric was excelled which was tied to agency remuneration.• Improved buying performance against audit –Within a short period delivered significant improvement for Mars on Ebiquity, exceeding auditor’s expectations and delivering consistent strong results thereafter.