Steve Roach Email & Phone Number

Toronto, Ontario, Ca

Toronto, Ontario, Ca

Toronto, Ontario, Ca

Index engineers its technology to create a neutral, transparent exchange that enables digital publishers and suppliers to sell their ad impressions programmatically and in real-time. An evolution of online media technology pioneer, Casale Media, Index equips enterprise sellers with custom architected solutions, fully transparent sell-side management technology, and access to programmatic demand that has been organized and certified by humans.As one of the world’s premier ad tech companies, Index Exchange is led by an experienced team of industry experts and pioneers in the advertising space. HQ'ed in New York City with 5 regional offices, Index Exchange employs more than 220 of the most innovative minds in advertising and technology.We’re independent by choice, because that lets us make decisions for the long-term benefit of our clients, not the immediate demands of investors, or for short term profits.It’s in our interest to work in our clients’ interests. We want long-term partners, not short-term customers. And our client’s interests are best served when they know as much as we do. We believe that full transparency means information and analysis, not just data.We’re a technology company that works in the marketing space, not a marketing company that considers technology a necessary cost. We know that automation is the present and the future, but we also know that the cost of automation shouldn’t be greater than the efficiency it provides.We're no stranger to disruption. Having a long tenure in ad technology has honed our skills, sharpened our minds, and shown us that innovation waits for no one. We aren’t afraid to scrap a feature or function if its usefulness has been invalidated by a greater idea.We believe sharp focus creates an unbeatable pace of innovation. We focus exclusively on the needs of the sell side. And we partner with companies who focus on the needs of the buy side.

Toronto, Ontario, Ca

Responsible for growing Index Exchange's mobile app business by building and maintaining relationships with top global app developers and channel partners as well as driving Index's mobile app supply side sales strategy.​

San Francisco, Ca, Us

Overseeing Strategic Partnerships and Platform Sales for MoPub supply.

Playa Vista, Ca, Us

Rubicon Project's mission is to automate advertising. I oversaw all Automated Guaranteed publisher sales and strategy at iSocket and at Rubicon Project.

San Francisco, Ca, Us

iSocket automates the buying and selling of reserved inventory. We help premium publishers sell more inventory, faster by building world class tools and creating great relationships on the buy side. My primary responsibilities are to make sure that publishers love isocket and enable the purchase of their world class inventory to buyers through isocket's various API driven marketplaces.

Mountain View, Ca, Us

Managed North American new business team which focused on acquiring new publishers onto AdX, AdSense, Admob (mobile), Admeld as well as the DFP platform.

New York, Ny, Us

Mentored a sales team charged with driving new business initiatives for Admeld, growing the overall publisher base and delivering Real Time Bidding solutions to hundreds of publishers.

New York, Ny, Us

Senior sales rep with solid understanding of display advertising landscape, technologies and emerging platforms. 7 years experience in building strategic business development partnerships with premium publishers. Deep understanding of ad networks, performance marketing, mobile ad space, data exchanges, suppliers and aggregators, media buying platforms and ad servers.

New York, Ny, Us

Responsible for building relationships with large, premium publishers and helping them to maximize ROI from their discretionary (aka remnant) inventory.

Mountain View, Ca, Us

Strategic Partnerships – Mobile Monetization specialistJan 2009 – Present• Lead publisher acquisition efforts for Google while helping to define and execute mobile display advertising and monetization strategies.• Gathered and analyzed information on the mobile advertising marketplace to determine/prioritize product roadmap and feature requirements.• Developed scalable product suite to generate $50M annual run rate by EOY 2009 • Interfaced with Senior Business Development teams at premium name brand publishing houses throughout North America.• Facilitated new business development initiatives for major media conglomerates and niche media companies on the Android Platform

Mountain View, Ca, Us

Sunnyvale, Ca, Us

Ba, Economics

Education record

Education record