Suria Vicky Email & Phone Number

Petaling Jaya, My

Greater Kuala Lumpur

- Manage B2B client servicing for US-based companies, implementing best practices to drive buyer movements and establish Ideal Customer Profile in the target market.- Collaborate with marketing departments to streamline processes and increase efficiency in marketing strategies.- Conduct market research to identify trends and opportunities for growth within the industry.

Petaling Jaya, Selangor, Malaysia

- Led the Product Marketing team in developing and executing strategic marketing initiatives to enhance visibility and drive engagement towards BonusLink's product pillars.- Leveraged owned-media and digital marketing channels, including social media, email marketing, and content marketing, to effectively communicate BonusLink's value propositions and drive user acquisition.- Collaborated with cross-functional teams to align marketing efforts with product development and user experience… Show more - Led the Product Marketing team in developing and executing strategic marketing initiatives to enhance visibility and drive engagement towards BonusLink's product pillars.- Leveraged owned-media and digital marketing channels, including social media, email marketing, and content marketing, to effectively communicate BonusLink's value propositions and drive user acquisition.- Collaborated with cross-functional teams to align marketing efforts with product development and user experience enhancements, ensuring a cohesive brand message across all touchpoints.- Utilized data analytics and insights to optimize marketing campaigns and conversion funnels to achieve improvement in user engagement and revenue.- Managed marketing budgets and resources efficiently, allocating resources to high-impact initiatives and maximizing ROI within budgetary constraints. Show less

Petaling Jaya, Selangor, Malaysia

- Managed marketing campaigns for a diverse range of Loyalty Partners in the banking, insurance, and e-commerce industry.- Optimized communication strategy through effective implementation of MarTech tools which resulted in 10% increase in Open Rates & 5% increase in Click Through Rates.- Improved customer journey through CRM journey implementation that achieved a 25% uplift in customer spends.- Effectively supervised & coordinated 2 brand films that achieved an average of 1.5… Show more - Managed marketing campaigns for a diverse range of Loyalty Partners in the banking, insurance, and e-commerce industry.- Optimized communication strategy through effective implementation of MarTech tools which resulted in 10% increase in Open Rates & 5% increase in Click Through Rates.- Improved customer journey through CRM journey implementation that achieved a 25% uplift in customer spends.- Effectively supervised & coordinated 2 brand films that achieved an average of 1.5 million views on YouTube.- Trained and supervised 2 Marketing Executives along with the Brand & Marketing Manager to ensure communication are optimized and planned strategically.Key Partners: AmBank Group, Shopee Malaysia, PLUSMiles, Enrich by Malaysia Airlines, AirAsia Rewards, Agoda, Klook & many more. Show less

Petaling Jaya, Selangor, Malaysia

- Managed & maintained company’s own-communication platforms on a daily basis.- Planned, developed and launched marketing campaigns for multiple different Partners in different industries.- Increased App downloads & registration through social media and digital acquisition by 10% from 2021-2022.- Planned, developed and implemented corporate brand guidelines for all marketing activities in 2021 to increase branding visibility & recognition.- Enhanced e-mail marketing efforts… Show more - Managed & maintained company’s own-communication platforms on a daily basis.- Planned, developed and launched marketing campaigns for multiple different Partners in different industries.- Increased App downloads & registration through social media and digital acquisition by 10% from 2021-2022.- Planned, developed and implemented corporate brand guidelines for all marketing activities in 2021 to increase branding visibility & recognition.- Enhanced e-mail marketing efforts through communication journeys which led to an increase in Open rate by 78% & CTR by 98%.- Worked closely with the Marketing Manager and trained new hires in the department.- Selected for an Employee Skill Development Program (BLAST) in 2022 based on my KRA & performance in 2021. Show less

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

- Developed and maintained 3 social media content postings weekly.- Scripted, developed and produced product explainer video and festive greeting video.- Edited, scripted and developed multiple webinar highlight videos for product promotion.- Designed newsletter template for email marketing purposes.- Conducted competitor analysis to enhance social media marketing strategies and content creation.

Master Of Business Administration - Mba, International Marketing, Distinction

Bachelors Of Science In Business Administration, Marketing, 3.48