Susan Fleury Email & Phone Number

United States

- Created marketing operations department infrastructure and components from the ground up for an edtech SaaS company serving K-12 school districts, including the development and implementation of SaaS data model for lead/contact workflow management including scoring and grading model. - Developed and implemented streamlined marketing processes, resulting in overall team efficiency.- Implemented various martech tool integrations, including marketing automation and lead routing platforms, enhancing lead nurturing and scoring capabilities, resulting in improved, trackable conversion rates.- Created suite of department reporting and dashboards in Salesforce (campaign influence, product, TAM/SAM/SOM, etc.) providing actionable insights to optimize marketing strategies and tactics, and track marketing KPIs and ROI.- Developed infrastructure for campaign management including campaign influence model use and reporting.- Created and implemented framework for a campaign content calendar to facilitate alignment of messaging with buyer journey and product seasonality; identified and documented customer lifecycle/buyer journey.- Designed and implemented LeanData customized lead routing for efficient, personalized delivery of leads.Established marketing operations function from scratch for an edtech SaaS company serving K-12 school districts, including key data model and lead management infrastructure. Contributed to foundational work in areas such as strategy and campaigns, due to my previous marketing experience. With a focus on driving strategic marketing initiatives, optimizing operational efficiency, and utilizing data-driven strategies, built core components and disciplines for campaign management, developed a framework for campaign content calendar with accompanying customer lifecycle, participated in budgeting, forecasting, and strategic planning. Implemented process improvements, and all marketing tech stack optimization, integrations, and marketing analytics.

Puyallup, Washington, United States

- Increased high quality lead generation 25% over my tenure, resulting in additional gross profit.- Led both marketing and business development team through the pandemic continuing to creatively advertise, generate leads, and secure bookings, ultimately delivering revenue in a difficult retail environment.- Integrated and managed multiple tech stack products (CRM, websites, inventory management, sales enablement, chat, etc.) as both product and operations champion.- Built and managed centralized data model, lead processes, and both Business Development (BDC) and Marketing departments.- Core member of the leadership team.Responsible for the creation of both a centralized Marketing Department and a Business Development Center (BDC) for the Automotive Group, including operational infrastructure, staffing, and management and oversight of both. Responsible for the management of all Marketing efforts related to Ford, Lincoln, Hyundai and Pre-Owned vehicles, including development of an annual marketing plan, annual budget planning and oversight, including contract negotiations and procurement, branding studies and market research, television, print, billboard and other media advertising, promotional campaign development and execution, creative development, management of five websites, content creation, SEO/SEM, sponsorships, event planning, social media, and more. Responsible for creation of centralized data model, process management, and overall handling of inbound internet leads. This included choice and management of lead vendors, development of lead processes and quota achievement including sales and gross profit goals, booking goals and appointment show ratios. Department was recognized multiple times with exceptional ratings for adherence to manufacturer standards for brand and customer experience. Dealer champion and administrator for several software products (Dealer.com, AutoAlert, and VinSolutions).

Kent, Washington, United States

Responsible for the marketing function at all levels as well as product procurement and supplier contracting and relations. Responsibilities included development of annual marketing plan, annual budget planning and oversight, campaign development and execution, public relations, press releases, trade publications, five annual trade shows, print collateral, website development and management, project management, market research, data analysis, creative development, graphic design, and more. Executed comprehensive corporate website overhaul including design, content, and functionality. Took on additional duties as Purchasing Manager and handled vendor and supplier relations as well as procurement both domestically and internationally. As part of the General Management Team, was involved in both the daily and long-range running of the business. Awarded New Employee of the Year my first year with the company.

Tacoma, Washington, United States

Helped to build the core of Marketing department and operational infrastructure to execute Marketing initiatives. As part of the Senior Management Team, responsibilities included budget creation, cost control, campaign management, product development, collateral development, direct mail, and other general Marketing activities. Representative of Marketing in major initiatives including technology platform changes, overhaul of statement printing/processing systems, house account restructuring, fee analysis and changes as well as many others. Managed staff and provided leadership to efforts in both NoteWorld and their sister company, South Plains Mortgage. Sales activities included market research, consumer analysis, data selection/scrubbing, database management, accountability report creation, client presentation as well as ad hoc analysis, including the first major market segmentation done in years.

Software Certification

Bachelors Of Science

Master Of Business Administration - Mba, Not Yet Complete (In Progress)