Susan Silver work email
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Susan Silver personal email
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Experienced board member and strategic marketing expert specializing in helping mid-market and growth stage companies harness marketing as a tool to grow their business. Have 30+ years of experience building businesses ranging from well-established $100M+ brands at international consumer packaged goods enterprises to pre-revenue early-stage companies.Functional Expertise:Marketing Strategy including Positioning, Segmentation, Marketing Plans and Planning • Brand Management • Market Research • Strategic Alliances • Negotiations • Communications • Agency Selection and Management • Team Development • C-Suite AdvisorIndustry Expertise:Food & Beverage (B2B and B2C) • Manufacturing (industrial and food) • Printing & Packaging • Cannabis • Technology (Software and Hardware) • Professional Services • Travel & Leisure • Consumer Meat Products and Manufacturing • eCommerce • Municipal Services • Healthcare Delivery • Consumer Goods & Services • ConstructionSpecialties: Marketing strategy expert. Brand Positioning, Food and CPG, Cannabis, Kids' Marketing, Multi-cultural Marketing, CRM, Corporate Alliances, Advertising, Integrated Promotions, Turnarounds. B2B Marketing, leading marketing teams, outsourced marketing resource, Timeshare VP of Marketing®. Growth through new products, leading growth initiatives, bridging organizations to execution of new branding direction.
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PresidentArgentum Strategy GroupChicago, Il, Us
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Member Of The Board Of AdvisorsAaron Equipment Company, Inc. Jan 2024 - PresentChicago Metropolitan Area, Illinois, United States -
PresidentArgentum Strategy Group Jun 2006 - PresentGreater Chicago AreaWe help small to mid-sized companies accelerate their sales through deeper client/customer/consumer understanding, and a focus on a single strategic direction. Acting as a "Timeshare VP of Marketing®" resource, we have a very successful track record of helping companies be more concise with their message and more focused in the marketing tactics they use.
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Board MemberNourishing Hope Jan 2015 - PresentFiduciary board member for Chicago's largest food pantry. Executive Committee, Co-Chair Development & Marketing Committee, Co-Chair Rebranding Committee, Governance Committee. -
MentorTechstars 2013 - PresentGreater Chicago AreaTechstars is a mentorship-driven startup accelerator that holds 13 week programs for startups in Boulder, New York City, Boston, Seattle, San Antonio, Austin, Chicago and London. Fewer than 1% of the companies that apply to Techstars are accepted. -
Independent Board MemberAgricycle Global Sep 2020 - Dec 2023Milwaukee, Wisconsin, United States -
Entrepreneur In Residence (Eir)Future Founders Feb 2017 - Dec 2022Greater Chicago AreaFuture Founders offers age-appropriate and stage-appropriate programs to help students build a toolkit of entrepreneurial skills. To-date, the program has worked with over 30,000 students from elementary school to college. The EIR program is focused specifically on mentoring entrepreneurial college students to help them control their own future. -
Advisory BoardTopsteptrader Jul 2018 - Jul 2022 -
Global New Venture Challenge Marketing CoachThe University Of Chicago Booth School Of Business Oct 2019 - May 2021Marketing Coach for Executive MBA accelerated pitch competition class in London, Hong Kong and Chicago. Worked closely with student teams selected to participate in the program's capstone class. -
Online Course Program LeaderNorthwestern University - Kellogg School Of Management May 2020 - Jul 2020 -
Advisory BoardZipfit.Me May 2012 - Oct 2019
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New Venture Challenge Marketing CoachThe University Of Chicago Booth School Of Business Jan 2016 - Dec 2017Greater Chicago AreaIn addition to conducting marketing lectures and workshops, provided marketing counsel to the 30 teams selected to participate in the Polsky Entrepreneurial Center's New Venture Challenge class.
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Director Of Na MarketingMerisant Jun 2005 - Mar 2006Greater Chicago AreaDeveloped groundbreaking marketing turnaround plan in first 90 days of joining Equal team, based on untapped core category usage insight. Plan included strategic target, positioning and key campaign elements which all worked to establish Equal as the Beverage Flavor Expert. Ran North American marketing organization including US, Canadian and Foodservice brand management, market research, marketing services, and call center functions. Identified ways to generate positive brand momentum with an annual budget one-tenth of leading competitor; emphasis on PR, local events, partnerships, and Catalina programming.
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Director Of MarketingKraft Foods 1994 - 2004Greater Chicago AreaRan day-to-day operations for multi-million dollar brands like Stove Top Stuffing and Deluxe Macaroni & Cheese, including developing business strategies, refining consumer targeting, managing volume forecasting, initiating/progressing new product development and managing marketing teams.
Susan Silver Skills
Susan Silver Education Details
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Biology, History
Frequently Asked Questions about Susan Silver
What company does Susan Silver work for?
Susan Silver works for Argentum Strategy Group
What is Susan Silver's role at the current company?
Susan Silver's current role is President.
What is Susan Silver's email address?
Susan Silver's email address is su****@****der.com
What is Susan Silver's direct phone number?
Susan Silver's direct phone number is +131237*****
What schools did Susan Silver attend?
Susan Silver attended Northwestern University - Kellogg School Of Management, Duke University.
What skills is Susan Silver known for?
Susan Silver has skills like Marketing Strategy, Strategy, Brand Management, Marketing, Market Research, Strategic Planning, Entrepreneurship, Market Planning, Business Strategy, Crm, Management, Customer Insight.
Who are Susan Silver's colleagues?
Susan Silver's colleagues are Paul Schemmel.
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Susan Silver
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