Relationship Marketing And Advertising
CurrentCustomer retention is not only a cost-effective and profitable strategy but in today's business world it's necessary. This is especially true when you remember that 80% of your sales come from 20% of your customer and clients. Relationship marketing refers to marketing efforts that focus on developing long-term relationships with customers. It is a part of Customer relationship management (CRM) which aims to achieve long-term engagement of clients with the business for maintaining its profitability.