Ideate and execute digital strategies to increase the overall reach and influence of messaging that positions Family Values @ Work as a leader in the movement for paid family leave and other equitable policies for America’s working families.Effectively lead team 4+ members plus contractors (with responsibility for brand, creative, partnerships, and digital organizing outcomes); provide strategic guidance to development, strategic comms, programs teams, and cross-department initiatives.Lead content ideation, creation, amplification, and distribution strategies across digital platforms to reach target audiences and support a network of nonprofit member organizations.Achieve audience reach and engagement goals through paid, earned, and owned media strategies; design and management of engagement ramps; and testing and experimentation. Identify new/emerging social networks and partnerships to build community and advance the organization’s strategic priorities, voice, and key messaging.Work with the organization’s leadership team to pilot, test, and document new initiatives and content strategies designed to reach new audiences and influence culture change.Provide digital strategy and organizing training to network members’ communications teams and FV@W staff.Evaluate and optimize digital campaigns and initiatives. Communicate analytics and campaign results orally and through written reports. Manage the organization’s entire technology infrastructure (ESP, CRM, CMS, Cybersecurity) to achieve 99% uptime, zero incidence reports, and the benefits of industry best practices. Facilitate staff participation in maintaining a safe technical work environment, and identifying technical solutions to advance our work through software evaluation and testing.

Host and produce weekly radio show(s) to inform, and educate multigenerational audiences about music and culture.

Provide business development, digital strategy, and marketing consulting to small businesses, nonprofits, and start-ups.

Developed and managed strategy for all online member acquisition programs in particular paid media (budget >$20MM) and content marketing that aligned with AARP’s rebranding.Developed and led testing strategy and oversaw AARP’s online acquisition learning agenda.Led online campaign optimization practice and acquisition reporting. Assessed and applied industry "best practices" and trends to maximize the results of live and planned campaigns.Supervised online marketing manager and online analyst to inform the daily management of key vendors and partners in support of member acquisition in the online channel.

Delivered the Office of Alumni Relations’ digital strategy in partnership with Development and Alumni Relations (DAR) senior leaders and vendors.Provided division-wide digital strategy support through management of digital properties, research, application of best practices, testing, and socializing GW’s rebranding.Created and led the department-wide digital working group to improve digital communication and strategy across various alumni relations departments.Developed and implemented digital and social media strategies to engage the university’s alumni population to build community, drive event attendance, and augment development initiatives. Successes include:- Led the redesign of GW alumni website and e-newsletter to realize improved engagement rates > 100% (visits, clicks, open).- Piloted the use of mobile apps to improve community and communication during Alumni Weekend.Led the design and development of GW Office of Alumni Relations' first mobile app.

Strategic planning and implementation of the Foundation’s interactive campaigns and partnerships.- Research, assess and utilize new media technology to meet e-communication goals- Apply interactive marketing and SEO best practices to the foundation’s Web assets- Conduct software evaluation and selection for the foundation’s partnerships and projects- Provide quarterly analysis of Web asset performance, develop annual budget for assets.Develop, oversee and optimize all online programs, campaigns and content.- Develop and drive social media strategy to serve the foundation’s initiatives- Create, execute and optimize Web monetization strategy- Manage LMS project to launch CME program- Write articles for organization’s Website and e-newsletter.Cross-functional team and vendor management to ensure successful delivery of projects.- Conduct vendor selection, evaluation and management for all online projects- Led the foundation’s Web site re-design project- Managed the foundation CMS evaluation, selection and implementation project.Team management and development.- Provide leadership for a team of Web producers, project assistants and interns- Developed the foundation’s internal new media education program- Provide software training for staff.

Contributed to interactive marketing strategy for public awareness and fundraising projects-Concept development, proposal writing and pitch projects to clients.Implement clients’ fundraising, e-communication, advocacy and advertising campaigns.-Applied SEO/SEM and marketing techniques; coding, testing, reporting and optimization.Developed and executed media plans for client’s public awareness and fundraising campaigns.-Placement research and performance management, budgeting and reporting.Managed clients’ projects to ensure commitments and goals are met.-Coordinated cross-functional team of designers, developers and copywriters.

- Scoped projects and managed time-lines, budget, and resources for CMS, CRM, Web design/build, advocacy, list-building, e-commerce and fundraising projects. - Assisted with the production and development of clients’ web sites and online campaigns.

- Managed professional network of Builders, CEOs and affiliates working towards improving business practices.- Ensured the integrity and growth of NAHB education’s professional programs.

- Online marketing campaign management- Managed clients’ online advertisement performance for optimization.- Trafficked, analyzed, reported and reviewed interactive advertising campaigns.- Supervised temporary assistants in the procurement of client performance analysis.