Tara Kelley Email & Phone Number

Bedford, Massachusetts, United States

Bedford, Massachusetts, United States

Tjkelley Designs

Assist companies in their visual communication with customers, and find resolutions to their marketing challenges.Work with company’s Marketing and Sales teams to develop effective marketing, branding and online strategies. Implement marketing strategies across a number of platforms including content development, copy writing, creative development, graphic design and layout. Manage Social Media by monitoring and posting to social media outlets as well as interacting with a company’s audience to raise awareness of the brand, company and products. Plan, manage and execute SEO campaigns, perform analysis on key performance indicators and make recommendations based on performance.

Middleton, Ma

Drive revenue and profit for Appleseed's - a sophisticated, online apparel businesses and member of the of the Bluestem Brands. Use analytics and reporting insights to develop and execute online and email marketing strategies, to positively impact revenue, margin, and the customer experience. Oversee site structure, design & functionality, content, navigation, branding/marketing efforts, KPI’s, & functionality. Collaborate with multiple teams to manage and ensure delivery of effective assets within tight deadlines. Initiate, develop, execute and analyze successful campaigns to grow customer file and acquire new prospects. Evaluate and analyze shopping trends among brands and competitive space. Identify and assess online tools that could be beneficial to the business. Working knowledge of several industry online tools including Adobe Target (for A/B testing), Adobe Search & Promote and Omniture.

Beverly, Ma

Manage the flow of work between clients/vendors and the MBD production team. Develop and execute projects and revisions as appropriate to meet the client and vendor’s requirements. Engage with clients throughout project life cycle to identify and resolve any issues.Manage each project scope, milestone dates, status and resource allocation by creating project schedules and maintaining accurate studio assignments. Facilitate and conduct internal Quality Control process by reviewing and creating file markups and collaborating with teams until all edits are complete. Manage Workflow system data population from project execution to completion. Facilitate the flow of information on all phases of the project to ensure internal requirements and approvals are met. Lead team and client meetings including: initial project brief, milestones, production, post project evaluation. Create budge, initiate creative briefs, project brief drafts, and conduct post-mortem analysis.

Salem, Ma

Develop and execute overall marketing strategy initiatives to help drive continued company sales growth, and increase reputation and visibility in the email marketing industry as a leader. Implement & manage the organization’s inbound lead flow to the sales department for an optimal response to our marketing efforts. Execute lead management marketing initiatives that assist account executives in moving contacts from inquiry, to prospect, to opportunity, to new client.

Wellesley Hills

Collaborate directly with Director or Corporate Communications, Director of Learning and Development and the Chief Operations Officer to manage the corporate message across variety of media. Implement marketing strategies and campaigns across a number of platforms including content development, creative development, graphic design and layout. Content optimization and search ranking assessments (SEO) to enhance online presence. Manage projects and assist in driving branding to all identified market segments.

Wellesley Hills, Ma

Managed website, tracked performance of online marketing campaigns and monitored in-bound marketing initiatives. Managed search engine optimization and analytics reporting to assist with additional technical capabilities to enhance presence within online advertising forums. Developed electronic files for a number of produced collateral, ensuring brand guidelines were maintained throughout all types of marketing materials. Maintained branding materials across 65 languages, monitoring process from translation through layout. Identified areas of production increases and developed processes to streamline deliverables. Select Accomplishments: • Developed methods and materials to increase lead generation, as well as enhance SEO results. • Realized 20% increase in visitation rates, 10% decrease in bounce rates, and increase of page views by 15% through content management. • Implemented e-learning modules and translation workshops for Polish, Finnish, Japanese, and Norwegian under budget and within schedule.

Successfully managed the production and multiple-language translations of corporate collateral pieces including training workbooks, workshop presentations, corporate marketing and advertising materials – both web-based and print. Worked 1-on-1 with the Director of Marketing and executive team, as well as outside resources, to produce new materials utilizing graphic design and layout skills. Managed and maintained foreign language translations for all approved materials. Created, designed and edited materials utilizing Adobe CS3 and QuarkXpress. Managed the printing, delivery and electronic posting of all final files. Developed and maintained strong relationships with vendors to ensure quality service and results. Project Management for the scope of these projects, including schedules and budgets. Reviewed print proofs and on-site quality assurance of press-runs. Coordinated the publication of multiple network on-line newsletters.Current projects include:Translation of workshop materials into multiple languages including Italian, Dutch, Korean, Russian and Polish.Internal Project Manager overseeing the development and implementation of our new public website homepage.

Design and prepare graphic files for in-house prepared materials, provide graphic design and layout experience regarding collateral materials designed by vendors, assemble estimates from printer and translation vendors amongst others, primary contact with printer and translation vendors amongst others, review print proofs for color/content, conducts press checks, proofreads and edits documents for content and grammatical errors.

Merchandise coordinator for high-end children's merchandise and heirloom apparel: photo-shoot coordination, editor/copywriter, posted and updated on-line merchandise, worked directly with buyer to coordinate samples and determine merchandise for website.

Project Management Certificate, Project Management

Activities and Societies: Certificate in Essentials of Project ManagementCertification in Essentials of Project Management

Ba, Mass Communications, 3.85

Activities and Societies: Concentrations in Advertising and Marketing, President of the Iona Advertising Club, Honor Society Member.

Aa Graphic Design, Fine Arts, Digital Communication And Media/Multimedia, 4.0

Activities and Societies: Ad club, Art Appreciation clubGraduated Summa Cum Laude, Dean's List, Concentrations in Graphic Design as well.

Education record