Marketing Coordinator / Social Media Specialist
Current• 16 years of extensive experience in graphic design and desktop publishing• Experienced in designing print and web publications for small and large firms.• Creative, strong communicator, with consistent success in meeting deadlines and project timelines• Ability to produce a wide range of multimedia products, which include newsletters, business cards, letterhead, aswell as training material.• Ability to conform to marketing standards and material production processes in order to effectively market eventsand products• Maintain database of media contacts• Write and distribute press releases and product media kits• Initiate media opportunities including on-air interviews and feature stories• Use basic graphic design terminology, layout, and design standards• Execute the day-to-day delivery of email marketing campaigns, e-newsletters, invitations, etc.• Monitor all processes and implement improvements to enhance marketing productivity• Achieved strong, visible social media presence, as well as develop concepts that have viral potential• Continuously monitor online publications, public relations, print media, and various other media outlets to ensuremy clients are on the cutting edge and successful in their marketing campaigns• Manage all social media aspects of New Mercies Christian Church, including the development, design, andlaunching of Twitter, Facebook, YouTube, and LinkedIn• Proficient with state of the art software to produce accurate and innovative graphic designs• Analyze marketing and competitive data and consolidate findings to support local and national marketing strategydevelopment• Provide feedback and best practices to the Marketing support team on a consistent basis• Demonstrated success supervising and maintaining marketing plans, programs, and initiatives that are strategicassets to the business and all clients• Outline workflow processes to increase the efficiency of the marketing organization
