• Developed and executed comprehensive annual marketing plans, aligning with the company's strategic goals.• Conducted in-depth market research to identify key customer segments, preferences, and market trends, providing valuable insights for targeted marketing strategies.• Created and managed a detailed marketing calendar, ensuring timely execution of marketing campaigns, product launches, and promotions, which led to a more efficient and organized marketing process.• Collaborated… Show more • Developed and executed comprehensive annual marketing plans, aligning with the company's strategic goals.• Conducted in-depth market research to identify key customer segments, preferences, and market trends, providing valuable insights for targeted marketing strategies.• Created and managed a detailed marketing calendar, ensuring timely execution of marketing campaigns, product launches, and promotions, which led to a more efficient and organized marketing process.• Collaborated closely with cross-function teams, such as construction and business development, to integrate marketing plans with project timelines, resulting in successful event registrations. • Implemented performance metrics and KPIs to track the effectiveness of marketing initiatives, enabling data-driven decision-making and continual refinement of marketing strategies for optimal results. Show less

• Maintained and grew the voice of the health system’s brand with a cohesive advertising strategy. • Developed and monitored overarching digital marketing strategies.• Developed and maintained an advertising calendar for all regions.• Strategic council to marketing strategists to develop paid and organic strategies.• Developed and maintained a benchmarking tool to effectively measure paid and organic performance for success. • Developed testing strategies for both Paid and… Show more • Maintained and grew the voice of the health system’s brand with a cohesive advertising strategy. • Developed and monitored overarching digital marketing strategies.• Developed and maintained an advertising calendar for all regions.• Strategic council to marketing strategists to develop paid and organic strategies.• Developed and maintained a benchmarking tool to effectively measure paid and organic performance for success. • Developed testing strategies for both Paid and Organic Social channels to increase preference, consideration, engagement and patient acquisition. • Collaborated creative and content teams weekly to strategize. • Served as an in-house expert for all things digital, including emerging trends and practices. • Coordinated with the service recovery, PR/crisis communication, and leadership to identify and manage any potential reputational issues captured in social advertising. Show less

Guide the team in translating client goals into strategic media solutions that grow our client’s brands and ensure strategic consistency across all elements of plan development and implementationCollaborate with the Director and VP on strategic marketing approach, guiding translation of client goals to the Business Solutions team, activation teams, and media partnersEnsure team is following internal and external processes and cadences for streamlined and timely workflowOversee final… Show more Guide the team in translating client goals into strategic media solutions that grow our client’s brands and ensure strategic consistency across all elements of plan development and implementationCollaborate with the Director and VP on strategic marketing approach, guiding translation of client goals to the Business Solutions team, activation teams, and media partnersEnsure team is following internal and external processes and cadences for streamlined and timely workflowOversee final reporting analysis of campaigns alongside other internal teams, ensuring data is accurate, presenting findings to clientApply and leverage attribution models functionalities and benefits to build media recommendations and optimize future campaignsBuild strategic framework for quarterly plans and lead presentationsHelp lead the team’s understanding of client’s business and uncovering of motivations/needsEnsure strategic alignment across all channels and teams, to ensure a fully integrated approachMaintain positive rapport and champions trust with the clientTap into Horizon Next resources/tools and collaborate with partner and creative agencies to offer clients holistic business solutionsAnticipate client requests, guide team in troubleshooting and problem solving with internal resources to proactively provide solutionsAct as client’s “go-to”, having a voice in meetings and providing POVsProvide ongoing, real-time, performance feedback to ensure continued team growthGuide team in setting goals and professional development timelines, ensure team members have challenging, level-appropriate projects and opportunities to learn new skillsConduct junior team members’ performance reviews, coaching to maximize successPromote the work of both junior and senior team members, set a positive team environmentParticipate in the interview process for junior team members Show less

● Oversee social media strategy planning and activation● Manage buys from set-up to keyword selection to targeting buckets to optimization to reporting.● Determine set-up, including testing methodologies, reporting requirements, and optimization requirements, forensuring full impact and efficiency of each campaign.o Reporting on all client channels, delivered to all partners (brand/client, creative, and internal)● Lead the monitoring and reporting of campaign performance and… Show more ● Oversee social media strategy planning and activation● Manage buys from set-up to keyword selection to targeting buckets to optimization to reporting.● Determine set-up, including testing methodologies, reporting requirements, and optimization requirements, forensuring full impact and efficiency of each campaign.o Reporting on all client channels, delivered to all partners (brand/client, creative, and internal)● Lead the monitoring and reporting of campaign performance and proactively communicate any issues to internalteam and client, when necessary● Provide active voice in communication optimization strategies, proactively communicating challenges andopportunities● Help establish leading relationships with key social platforms and technologies to drive adoption of products,practices and opportunities that support client objectives.● Ideating and implementing original engagement tactics, in accordance with the strategy and creative teams● Keeping a finger on the pulse of new and emerging social media platforms and first-to-market opportunities● Work in tandem with the digital team on holistic media plan development● Manage client relationships as it regards to social; will serve as the social point person on the team, liaisingbetween the clients and the digital team● Train future direct reports on social strategy and processes● Researches and stays up to date of all social media trends, platforms, developments, vendors● Develops valuation tactics for assessing social media successes; pushes all partners to enhance earned mediaoptimization and measurement approaches Show less

• Develop and execute media plans to reach the primary objective of campaigns;• Analyze data and results to make strategy pivots to meet monthly goals;• Provide analytical insights to clients on how media has performed and make recommendationsfor improved performance.• Ensures Paid Social campaigns are managed effectively to achieve expected performance targets• Liaison with experts from other teams including organic search, paid search and display• Create and execute… Show more • Develop and execute media plans to reach the primary objective of campaigns;• Analyze data and results to make strategy pivots to meet monthly goals;• Provide analytical insights to clients on how media has performed and make recommendationsfor improved performance.• Ensures Paid Social campaigns are managed effectively to achieve expected performance targets• Liaison with experts from other teams including organic search, paid search and display• Create and execute media plans that surpass client goals• Provide accurate client communication that details performance and return on investment viaregular campaign reporting and analysis• Liaise with other channels to ensure a cohesive approach is taken to achieve client goals• Mentor junior staff, helps to manage their projects and day-to-day activities ensuring all teamtasks are executed on time and meet/exceed client expectations and campaign requirements• Help ensure operational excellence is delivered across their assigned team Show less

Developing and driving teams to execute organic and paid marketing strategies, and campaigns, to meet quarterly marketing-based revenue goals (guaranteed 2X ROI in 90 days);Consistently manage resources to ensure project profitability; Analyze data and results to quickly make strategy pivots to meet quarterly goals; Mentor, develop, and motivate team members; Build relationships with clients and vendors to solidify partnerships.

• Receipt donors in a timely and accurate fashion• Manage Raiser’s Edge database, input daily donations, and balance with Finance• Generate prospect sheets for all constituents• Generate fundraising reports• Manage all development mailings• Provide support to the development team in other areas as needed• As well as, all of the duties listed under Marketing and Media Coordinator:• Social media plan management and posting.• Manage website changes and updates.•… Show more • Receipt donors in a timely and accurate fashion• Manage Raiser’s Edge database, input daily donations, and balance with Finance• Generate prospect sheets for all constituents• Generate fundraising reports• Manage all development mailings• Provide support to the development team in other areas as needed• As well as, all of the duties listed under Marketing and Media Coordinator:• Social media plan management and posting.• Manage website changes and updates.• Response for live tweeting and posting at all events.• Press Release development and submission.• Taking pictures at Interfaith events for social media.• Shooting video testimonials for monthly mission moment. • Create videos, special posts, announcements, etc.• Researching and posting current and community events as well as articles and stats.• Creating infographics to promote Interfaith’s effectiveness. Show less

• Pitch news worthy story ideas • Produce news packages for TV and online• Write online text stories• Produce weekly news shows • Conduct informative interviews• Shoot, produce, edit, and write news packages

• Executed accurate live shots• Edited packages• Interviewed people for stories• Wrote active news leads• Wrote scripts• Developed story ideas • Developed small contact list

• Assist Hall Director with any and all needs• Sign and accept packages for residents • Log lost keys• Send emails to residents, hall directors and maintenance • Answer calls and take messages• Forward phones • Organize files and keys