Taylor Johnson Email & Phone Number

San Francisco, CA, US

San Francisco, CA, US

San Francisco, CA, US

• Leading go-to-market strategy and execution for three Talkdesk products, including Guide, an AI-powered knowledge base and Feedback, Talkdesk's native customer feedback product
• Acted as product marketing lead for Talkdesk seasonal releases, managing 12 releases in collaboration with Product team since 2018
• Working with Research & Insights team to develop and conduct customer surveys, focus groups and win/loss analyses to influence product roadmap and inform messaging and persona development
• Developing both live and on-demand sales enablement content to train sales on new product launches, existing product updates, and more
• Producing internal and external content to support product launches and marketing campaigns, including blogs, webinars, ebooks and sales trainings/collateral
• Owned the VP of CX persona within 2020 Business Continuity campaign, creating messaging and content, including three blogs and an ebook, making a significant contribution to the total pipeline and closed/won produced.

San Francisco, CA, US

• Wrote 10+ customer case studies featured on the Talkdesk website, including Tuft & Needle, Acxiom and 2U
• Led Talkdesk's live product demo program, generating $3M+ in pipeline
• Owned Talkdesk’s competitive intelligence function including competitor research, asset creation and sales bootcamp trainings
• Managed the sales track at Talkdesk’s industry conference, Opentalk18, including recruiting 15 sales leaders from companies such as Google and Zillow, overseeing their content and facilitating their on-stage sessions
• Stepped in to lead customer marketing during Q3 FY19 due to a key staff departure. Led all customer activations through Dreamforce 2018, including giveaways, case study videos, joint customer press releases, VIP.

Denver, Colorado, US

• eFolder (now Axcient) is a B2B vendor of SaaS solutions including cloud file sync, data protection, and cloud storage. ☁️
• Led end-to-end execution of eFolder webinars, driving over $150k annual recurring revenue
• Created and executed go-to-market plans for multiple product and feature launches
• Led cross-functional campaigns across marketing, sales, and product management
• Created marketing and sales enablement content, including case studies, blogs, white papers, competitive sheets, and website copy
• Owned demand generation and marketing operations, including becoming the resident Marketo expert to build email campaigns that drove awareness and demand for eFolder's products

San Jose, CA, US

• Search Marketing:
• Led the integration of Cisco’s SEM and SEO organizations in order to produce more effective, holistic online marketing campaigns
• Managed the relationship between multiple groups including SEO, SEM, Product Marketing, Integrated Marketing Communications, Field Marketing, and our global media agency
• Used AdWords performance reports and filters to make strategic recommendations on ad copy, bidding strategy, and landing page experience
• Managed multiple paid search tests with our agency in order to discover the most cost-effective bidding strategiesWeb Optimization & Content Strategy:
• Led the complete overhaul of cisco.com contact us forms from front-end design to back-end functionality and routing

San Francisco, CA, US

• Served as student liaison to strengthen brand and company awareness on the Berkeley campus.
• Influenced 32 new sign-ups through various marketing and PR initiatives.
• Helped coordinate and execute various events around campus, such as "Greening the Greeks," which serves to influence sustainability and environmental responsibility within the Berkeley Greek community.

Berkeley, CA, US

• Created and implemented marketing and advertising programs to increase campus readership and new media streams.
• Spearheaded team of four in market research project that included reaching out to 200+ advertisers to gain valuable customer feedback.
• Worked cross-functionally with multiple teams to create a new distribution plan based on data provided by distribution team.

Millbrae, California, US

• Revamped company’s social media exposure on ‘Yelp’ to lead public relations and gain useful feedback and insight.
• Responded to customers' reviews through company Yelp account, increased individual ratings from an original 2-star rating up to 4 stars due to this correspondence.
• Coordinated social media promotions with other interns to increase store check-ins and further grow store visits and sales.

• Consulted for local dessert business, C.R.E.A.M., and presented growth and marketing strategies to help them expand and bring in new customers.
• Presented recommendations to owners of the company at the end of the semester.
• Starting with one store in Berkeley at the beginning of our consulting project, C.R.E.A.M. now has more than 20 stores (current & planned) across the Bay Area, Central Valley, Southern California, and Las Vegas.