Taylor Johnson Email & Phone Number

San Francisco, Ca, Us

San Francisco, Ca, Us

San Francisco, Ca, Us

• Leading go-to-market strategy and execution for three Talkdesk products, including Guide, an AI-powered knowledge base and Feedback, Talkdesk's native customer feedback product• Acted as product marketing lead for Talkdesk seasonal releases, managing 12 releases in collaboration with Product team since 2018• Working with Research & Insights team to develop and conduct customer surveys, focus groups and win/loss analyses to influence product roadmap and inform messaging and persona development• Developing both live and on-demand sales enablement content to train sales on new product launches, existing product updates, and more• Producing internal and external content to support product launches and marketing campaigns, including blogs, webinars, ebooks and sales trainings/collateral• Owned the VP of CX persona within 2020 Business Continuity campaign, creating messaging and content, including three blogs and an ebook, making a significant contribution to the total pipeline and closed/won produced by the campaign

San Francisco, Ca, Us

• Wrote 10+ customer case studies featured on the Talkdesk website, including Tuft & Needle, Acxiom and 2U• Led Talkdesk's live product demo program, generating $3M+ in pipeline• Owned Talkdesk’s competitive intelligence function including competitor research, asset creation and sales bootcamp trainings• Managed the sales track at Talkdesk’s industry conference, Opentalk18, including recruiting 15 sales leaders from companies such as Google and Zillow, overseeing their content and facilitating their on-stage sessions• Stepped in to lead customer marketing during Q3 FY19 due to a key staff departure. Led all customer activations through Dreamforce 2018, including giveaways, case study videos, joint customer press releases, VIP customer lunch, analyst activities and more

Denver, Colorado, Us

eFolder (now Axcient) is a B2B vendor of SaaS solutions including cloud file sync, data protection, and cloud storage. ☁️• Led end-to-end execution of eFolder webinars, driving over $150k annual recurring revenue• Created and executed go-to-market plans for multiple product and feature launches• Led cross-functional campaigns across marketing, sales, and product management• Created marketing and sales enablement content, including case studies, blogs, white papers, competitive sheets, and website copy• Owned demand generation and marketing operations, including becoming the resident Marketo expert to build email campaigns that drove awareness and demand for eFolder's products• Developed and executed A/B tests for outbound email campaigns• Worked with account & territory sales managers, professional services, and business development to keep pulse on eFolder partner community

San Jose, Ca, Us

Search Marketing:• Led the integration of Cisco’s SEM and SEO organizations in order to produce more effective, holistic online marketing campaigns• Managed the relationship between multiple groups including SEO, SEM, Product Marketing, Integrated Marketing Communications, Field Marketing, and our global media agency• Used AdWords performance reports and filters to make strategic recommendations on ad copy, bidding strategy, and landing page experience• Managed multiple paid search tests with our agency in order to discover the most cost-effective bidding strategiesWeb Optimization & Content Strategy:• Led the complete overhaul of cisco.com contact us forms from front-end design to back-end functionality and routing• Improved the user experience and back-end routing of the form, resulting in $2M in sales qualified leads• Geo-targeted contact information across all Cisco Switches web pages, as well as our Cisco home page, creating a framework that resulted in 100%+ engagement increases in various countries• Drove an 11% increase in leads by piloting a new pre-chat survey execution on cisco.com• Ran multiple A/B tests to investigate the efficiency of a new persistent chat implementation. Used test data to make final recommendations to digital team• Assisted in the creation of a content strategy that mapped Cisco Switches content to different stages of the buyer journey

San Francisco, Ca, Us

• Served as student liaison to strengthen brand and company awareness on the Berkeley campus.• Influenced 32 new sign-ups through various marketing and PR initiatives.• Helped coordinate and execute various events around campus, such as "Greening the Greeks," which serves to influence sustainability and environmental responsibility within the Berkeley Greek community.

Berkeley, Ca, Us

• Created and implemented marketing and advertising programs to increase campus readership and new media streams.• Spearheaded team of four in market research project that included reaching out to 200+ advertisers to gain valuable customer feedback.• Worked cross-functionally with multiple teams to create a new distribution plan based on data provided by distribution team.

Millbrae, California, Us

• Revamped company’s social media exposure on ‘Yelp’ to lead public relations and gain useful feedback and insight. • Responded to customers' reviews through company Yelp account, increased individual ratings from an original 2-star rating up to 4 stars due to this correspondence.• Coordinated social media promotions with other interns to increase store check-ins and further grow store visits and sales.

• Consulted for local dessert business, C.R.E.A.M., and presented growth and marketing strategies to help them expand and bring in new customers.• Presented recommendations to owners of the company at the end of the semester.• Starting with one store in Berkeley at the beginning of our consulting project, C.R.E.A.M. now has more than 20 stores (current & planned) across the Bay Area, Central Valley, Southern California, and Las Vegas.