Taylor Weber Email & Phone Number

Waterloo, Ontario

Petersburg, Ontario

Content Development: Work with the business development team to create print materials aligned with branding and sales strategies. Write copy, take photos, and design material. Coordinate with external supplies and printers to deliver finished pieces. Brand Identity: Update the Vigor Clean Tech brand including verbal and visual identity. Develop guidelines and train staff on the importance of branding, and appropriate use of assets. Digital Communication: Update website copy, visuals, and site map, using Google Analytics to evaluate changes. Initiate social media strategy for audience engagement.

Petersburg, Ontario

Digital Communication: Develop social media and email marketing strategy to engage with co-op members and stakeholders. Implement tactics, providing copywriting, graphic design, and video production as necessary. Measure efforts and adapt to improve as required.Event Coordination: Plan and support events including project openings, open houses, and the Annual General Meeting. Create invitations, promote key messages to the membership and community, and engage with local media. Website Management: Update the CED Co-op website to optimize user experience, generate additional investment, and provide ongoing relevant content. Implement Google Analytics to measure success.Marketing Planning: Create, update, and execute a marketing and communications plan to engage current CED Co-op members and grow the membership. Develop campaigns and messaging that aligns with the plan and brand identity.

Kitchener, Ontario

Budgeting: Assess and review annual financial plans including operational and strategic costs. Make allocation recommendations to reflect organizational goals, and manage a marketing budget to implement communication tactics for brand awareness.Creative Direction: Lead a team of graphic designers responsible for all association marketing materials. Advise on visual design and proof copy. Take photos as needed.Digital Communication: Manage association website, using Google Analytics to assess use patterns, then updating content to improve performance. Implement social media strategy for the association. Advise program areas on their own social media strategy and tactics.Branding: Maintain National brand standards across the association including proper use of logos, colours, photos, and fonts, as well as verbal identity and cause messaging.Media Relations: Create media releases, connect with local media, and run media events to increase exposure for the YMCA in Waterloo Region. Stay informed about local events or conversations related to YMCA programs and respond as necessary.Copywriting: Write copy for a variety of uses and audiences including annual reports, fundraising appeals, websites, and traditional marketing material. Clearly communicate the cause of the organization, outcomes of programs, and impact on the greater community.Marketing: Develop marketing campaigns based on internal customer analysis, external market research, competitor analysis, and brand positioning. Implement messaging through appropriate channels. Evaluate success and adapt following campaigns based on learnings.Video: Create videos to support association marketing efforts and aid in storytelling. Plan, film, and edit, using external consultants or services as appropriate. Distribute through appropriate digital channels as part of the association marketing strategy.

St. John'S, Newfoundland

Project Management: Create a brief and timeline for developing pool operation procedures at the newly built facility. Work independently, connecting with YMCA staff and service providers to document technical systems and create appropriate use and maintenance plans.Procedure Development: Write guidelines for the Standard Operating Procedure of the pool and building mechanical systems, and procedures for dealing with malfunctions or crises.

St. Clements, Ontario

Graphic Design: Create print and digital assets promoting YMCA Camping including flyers, cards with variable data, website banners, and email newsletters. Prepare files for print and work with vendors to ensure projects are completed as specified, on time, and on budget.Program Development: Develop curriculum based school programs for grades 1-6. Align activities with curriculum outcomes by designing age-appropriate worksheets, props, and games. Apply design thinking through ideation, development, piloting, and completion.

Huntsville, Ontario

Operations: Lead a 15 member senior staff team coordinating all facets of camp for 90 staff and 180 campers. Assist in operations including communication, camper care, maintenance, and health and safety, creating a positive experience as identified in parent surveys.

Ottawa, Ontario, Canada

Sold curling equipment and merchandise. Helped athletes choose the equipment that fit both their budget and level of competition.

Kitchener, Ontario

Translate a two-dimensional rendering of design intent into a fully dimensioned CAD model to provide visualization for proof of concept and technical drawings for manufacture.

Bid, Industrial Design

Education record