Drive the evolution of member marketing at Humana, focusing on building integrated and orchestrated journeys across multiple lines of business, as well as leading the organizations Digital Transformation.

Collaborates with planning, media, analytics, public relations and account teams to develop and implement fully integrated digital content strategies based on client’s business objectives and customer or user’s needs. Gathers key business and user insights through data and research to inform strategic direction assuring strategies remain accurate and agile to enhance consumers’ brand experience. Leads account and creative team members through digital asset development from concept to launch… Show more Collaborates with planning, media, analytics, public relations and account teams to develop and implement fully integrated digital content strategies based on client’s business objectives and customer or user’s needs. Gathers key business and user insights through data and research to inform strategic direction assuring strategies remain accurate and agile to enhance consumers’ brand experience. Leads account and creative team members through digital asset development from concept to launch. Firm understanding of all digital platforms and maintains close relationships with platform contacts to ensure team is recommending the most progressive best practices and innovative ideas. Works closely with clients and agency partners to build strong relationships and facilitate collaboration. Develops internal social strategy guides and leads training sessions to keep agency informed on best practices and strategic direction. Clients include Maker’s Mark, Maui Jim, Norton Healthcare, Texas Roadhouse, Carrier at Home, Bluegrass Cellular and more. Show less

Developed strategies with marketing team, digital agency, sales force and retailers to enhance the consumer experience. Established and implemented digital strategies to amplify public relations efforts around media and experiential activations. Designed all consumer-facing creative assets to enhance consumer experience across all channels and touch points. Identified and tracked key success metrics in the digital space to make informed decisions regarding customer communications.

Developed strategies with marketing team, digital agency, sales force and retailers to enhance the consumer experience. Established and implemented digital strategies to amplify public relations efforts around media and experiential activations. Designed all consumer-facing creative assets to enhance consumer experience across all channels and touch points. Identified and tracked key success metrics in the digital space to make informed decisions regarding customer communications.

Developed and implemented marketing strategies via digital platforms and company website to ease consumer experience. Organized, coordinated, staffed, and managed all field hockey programs and events at Mockingbird. Created and facilitated all field hockey camps, clinics, and leagues to ensure attendance.

Provided effective and positive communication between the University of Louisville and over 125 corporate sponsors. Responsible for managing game day promotions and effectively communicating information to Director of Marketing. Assisted in organizing and implementing all promotional events held during all U of L football and men’s basketball games. Responsible for managing the U of L radio logs and radio spots for football, men’s and women’s basketball, and baseball. Assisted in running and… Show more Provided effective and positive communication between the University of Louisville and over 125 corporate sponsors. Responsible for managing game day promotions and effectively communicating information to Director of Marketing. Assisted in organizing and implementing all promotional events held during all U of L football and men’s basketball games. Responsible for managing the U of L radio logs and radio spots for football, men’s and women’s basketball, and baseball. Assisted in running and executing the U of L football and U of L men’s basketball coach’s radio shows. Developed and organized proposals and contracts for current and future U of L corporate sponsors. Show less

Selected to join an elite group of 14 associates-from 500 applicants-for an 8-month sales program. Developed and maintained over 100 client relationships while providing first class customer service. Organized group outings for over 45 organizations. Assisted in different departments such as public relations and premium seating. Worked various game-day operations during Chicago Bulls games. Volunteered for events including the CharitaBulls Golf Outing and the Premium Seating Party.

• Assisted at Men’s Ice Hockey games and Men’s and Women’s Basketball game day operations.• Coordinated resources for officials, visiting teams, and event staff. • Provided communication detail as the liaison to the Event Operations Director.