Developed and managed all marketing communications including website, brochures, technical data sheets, and product labels. Created and implemented brand standards for international marketing team and sales tools for national sales team.• Designed and managed digital marketing program/strategy and social media calendar.• Boosted E-commerce sales 30% by updating website content, working with vendor to address technical issues and improve the user experience (UX).• Improved lead generation and quality of leads by creating additional lead funnels with call to actions and conversion points to capture customer data. • Increased organic website traffic through search engine optimization (SEO), meta tags/title tags, and keyword ranking.• Produced digital product catalog for distributors

Managed development and implementation of consumer and retail marketing materials for BB&T during merger and rebranding to Truist.• Led Marketing Resource Center, creating and maintaining marketing materials, FAQs, and best practices to support regional efforts while also offering guidance regarding daily mailbox inquiries.• Provided oversight for vendors and created process for translating marketing materials.

Led development and implementation of marketing materials for multiple lines of business, including insurance, credit card, and mortgage. Managed vendor relationships and worked with in-house agency to provide clear direction regarding creative content and deliverable expectations. • Oversaw and executed ~600 projects in first 6 months. • Supported marketing strategist and business lines in identifying marketing tools to drive client acquisition/retention.• Functioned as team lead for annual community outreach projects.

Supported integrated demand management and application portfolio management teams in overseeing daily operations and ongoing department initiatives while enforcing company policies and processes.• Developed and implemented onboarding and offboarding processes for full-time and contract employees.• Trained new employees in submitting expense reports and using IT Service Express and Workday software.• Gathered, summarized, and presented information to assist with personal development plans for managers.• Organized employee appreciation events, recognition activities, and acknowledgements to increase engagement.• Completed and maintained Archer technical service requests, including updating data, production status, and access

Managed various projects, ensuring on-time/on-budget delivery and customer satisfaction. Collaborated with clients to translate vision into creative marketing materials, including vehicle/fleet graphics and rebranding. Oversaw production of large-format graphics, as well as layout and design of creative work.• Supported 10 sales reps by providing pricing and product recommendations for large retail customers.

Reached 2010 campaign goal by partnering with United Way staff to develop and implement local business campaigns.

Led sales team of 7, training on policies/procedures and reviewing/approving quotes. Oversaw in-house graphics department with 2 employees. Managed all communications on behalf of CEO. • Created and managed ecommerce website sales division, working with 80+ vendors and designers to develop cost-effective and creative solutions for client with ~$3M in sales annually.• Created promotional product section for website, including training sales team and developing price quotes.• Gathered and analyzed data related to daily operations to inform decision making.