I am responsible for establishing product vision and strategy to guide the products roadmap, pulling on market and customer insights combined with broader organizational goals and strategies.• Responsible for product discovery, prioritization, roadmap, sprint planning, mockup design for all squads.• In charge of translating the product strategy into planned work, managing the release process and dependencies, in and across teams, involving engineering, design, and marketing to collaborate.• Oversee multiple product releases while providing strategic guidance to the product team• Lead 2 teams composed of 8 people, divided between product development and product marketing.

Defined the vision for the product, product positioning and strategy along with stakeholders• Responsible for product ideation, understanding clients and business, product definition and product development coordination.• Responsible for the product roadmap and new features specifications• Planned, executed and communicated go-to-market strategy for new products and features• Responsible for writing content about the product (website content, new features newsletters, tutorials, ebooks, FAQ, customer support, blog posts)• Developed and implemented product & marketing strategies for new product launch• Conducted benchmark and market research to find new opportunities and customers’ unmatched needs• Created and implemented the new market research educational project for clients• Designed and coordinated training programs such as platform training classes for users and internal training workshops for sales team• Executed and led sales enablement activities (content production to help retaining clients and converting new leads, such as market research studies, whitepapers, inbound and outbound email marketing, newsletters)

MindMiners is a technology company that specializes in digital market research solutions to connect brands and consumers in an agile and transparent way.

Responsible for Content Marketing, Sales Development, Lead Generation and Marketing Analytics to drive, qualify, manage and measure marketing campaigns, sales leads and pipeline activity. • Assisted with the design of user interface, interactions and overall user experience across all platforms (web, tablet and mobile app) of new product • Created digital marketing strategy to support the growth and expansion of the company product by creating online advertising, social media campaign and email marketing to increase qualified leads and brand awareness • Developed and implemented Sales strategies and led sales activities such as weekly reports, lead nurturing & sales planning tool management (HubSpot) • Designed UI and UX for restaurant software & diner mobile app (Adobe Photoshop, Illustrator & XDesign) • Worked closely with the applications’ development team focusing on on usability testing, UX improvement and new features development

• - Conducted research on markets, competitors and social media trends in comparable markets to determine digital media strategies and measurable campaign goals• - Developed and managed social media marketing/content strategy for incubees to increase brand awareness, website traffic and customer acquisition (Hootsuite platform)• - Executed SEO strategy through keyword research, link building, content production and data analysis • - Created, measured and analyzed Facebook Ad Campaigns for clients•- Collaborated with marketing team on design, content and production of marketing materials• - Assisted with creation and management of blog posts (WordPress platform)

Fairfax Brazil is a insurance company active in the commercial and industrial segments. The company belongs to the group Fairfax Holding, which is present in more than 100 countries in the insurance and reinsurance fields with over 28 years of experience.Responsible for Corporate Communications and Events, Marketing, Training & Development, Recruitment & Selection and Internship Programs. Coordinated HR Benefits Program and general administration activities (including annual HR Budget) • Increased employee satisfaction 40% by developing and supervising HR projects to improve motivation and morale, implementing small changes such as flexible work hours and internal events • Wrote copy for a variety of marketing materials, including website, newsletter, advertisements, and trade show events • Created, implemented and managed client email marketing campaigns • Designed new logo and developed marketing content for new product segment

• Provided professional assistance and training for low income young people;• Managed selection process;• Mentored young adults by teaching workshops including how to get a job, how to work with recruiters, and personal branding;• Improved professionalism of students by working on resumes and addressing appropriate attire.