Execute major email and cross-channel programs from start to finish, including email and landing page production and QA, on systems like Salesforce Marketing Cloud and EveryAction, among others. Work closely with designers, analysts, and paid media planners to build/target audiences, A/B test and optimize campaigns. Strong communication and collaboration with others, including strategists, analysts, and developers.

I spearheaded customer journey mapping and lifecycle marketing for the company, building journeys, managing data, and sending targeted messages through Salesforce Marketing Cloud. I worked with a diverse, cross-functional team to increase customer retention and boost revenue growth. I established a comprehensive analytics system for email campaigns and created reporting dashboards to track performance. By using industry best practices, I improved the sender's reputation and deliverability for the credit union. Collaborating with stakeholders, I identified key performance indicators aligned with B2B and B2C goals. I refocused our efforts on a data-driven, conversion-centered strategy, increasing customer engagement across all channels. I created automations in Salesforce Marketing Cloud using SQL to import and export data for customer segmentation. I architected successful retention, win-back, and sunsetting strategies.

I own the development, deployment, and management of marketing campaigns across various platforms (Braze, Marketo, Adobe Campaign, Salesforce Marketing Cloud) for our entire client base. By collaborating with clients on business objectives and communication strategies, I consistently exceeded conversion targets and fostered deeper brand engagement. My expertise extended to crafting high-impact email and push campaigns for Fortune 500 companies with hundreds of millions of active users, leveraging data analysis and multivariate testing (via REST APIs) for targeted customization. I also developed engaging HTML5 banner campaigns using JavaScript and CSS for global brands. To streamline workflows, I collaborated with the design team to create reusable client templates. Furthermore, I successfully managed the social media presence for a network of esteemed, accredited higher learning institutions. My contributions were instrumental in achieving a remarkable 25% year-over-year sales increase through new business acquisition, proposal generation, and client presentations.

I owned the creation of the brand, taking it from a single product and initial concept to a global force in the space with over 300 diverse offerings. My leadership resulted in exceptional growth, exceeding industry benchmarks with customer acquisition up 35% and sales growth reaching 40%. I implemented effective workflows and tools for managing the customer experience. Furthermore, I spearheaded trade show logistics and designed user-friendly, visually appealing packaging to maintain brand consistency across our expanding product line. As a leader, I fostered a collaborative environment, guiding a team of product designers and engineers in continuous product development. Our innovative spirit yielded industry-first products. Ultimately, I led a successful employee buyout, ensuring the company's continued success.

I grew the company's reputation and client base through new business development, clear communication, and strong project management. I led diverse teams using agile methods to deliver award-winning digital experiences for major brands such as Bose, 3M, and NASA. Beyond projects, I managed our infrastructure (databases and servers) using cloud platforms. My leadership resulted in impressive results: 30% annual growth, zero staff turnover, successful product launches, and industry recognition for both clients and our company.

I thrived in a fast-paced environment, growing from engineer to department director. I led teams to design, develop, and launch award-winning websites. I tackled complex tasks, managed databases, crafted internal tools that became company products, and bridged communication gaps with stakeholders. Throughout my tenure, I assumed responsibility for all technology decisions and recommendations within the organization.

I led the front-end development team for a startup hotel reservation platform. I worked closely with designers to turn their mockups into functional web interfaces. I created the information architecture and style guide documentation to ensure consistency. I architected a reusable UI component library. In addition to building, I gave back by mentoring and training junior developers on best practices for front-end development. Finally, I focused on the user experience by optimizing website performance to reduce page load times by 15% and implementing accessibility features to make the platform usable by everyone.