Commercial Marketing Department Manager
CurrentCurrently I have been enabled to serve as the product lead manager for all commercial marketing plans and programs across US, including; OEM Daily Rental, TRAC (terminal rental agreement clause), lines of credit, chassis, pool lines and electric vehicle depot charging lending. Where I pilot various marketing campaigns with relevant materials, such as brochures, digital assets, sales communication strategies/plans, training programs, and pricing. Tailored solutions to client complaints. Partner with cross-functional teams to outline programs to align with go-to-market strategies.Key Accomplishments: • Developed the United States and Canadian Energy Infrastructure Financing Programs to commercial fleet customers for electric vehicle depot charging stations with cross-functional teams.• Selected to serve dual positions - Commercial Marketing Manager and Specialty Finance Manager.• Transferred marketing processes from traditional materials to digital campaigns resulting in excess of 97% delivery rates, 70% open rates, and click through rates of 4-5%.• Delivered upgraded incentive claim program for US commercial dealers from paper check to renewable debit card award.