Thomas Holland Email and Phone Number

Fostering relationships: balancing business and users’ needs against the product vision.• Developed a deep understanding of the business objectives of internal and external stakeholders; evangelized the product vision and built trust by maintaining an accurate and achievable roadmap • Always learning, we updated core features within OrderAhead to service additional users outside of the core. This has doubled our growth over the last year• Our flagship product, MealConnect, now has over 5 billion pounds rescued which is amazing considering we were dealing in a few thousand pounds when I was hired on in 2015

Utilizing an agile framework: Drive the development, design and performance of the product portfolio. • Interpreted data to understand KPI failures and worked with cross functional teams to remedy issues from coding enhancements to loading speed, resulting in a net promoter score exceeding 80%• Devised, deployed and monitored processes to boost long-term business success and increase our user base over 50% • Dedicated to continuous improvement via rapid discovery of minimum viable product / iterative testing cycles

Develop, define, and own strategy and product vision: Provide project and product planning throughout product life cycle; gather, prioritize, and translate business and customer needs into product requirements.• Lead business development and integration initiatives with industry partners including Google, Starbucks, General Mills, GrubHub, DoorDash, and Uber to expand product and market penetration • Created and directed cohesive product vision, considering market trends and opportunities, major user needs, gaps in current market offerings, and current / future competitive landscape• Introduced lean and Agile product discovery and delivery approaches that drive development, innovation, user engagement, and revenue growth

♦ Subway ♦Led overhaul of Subway’s digital asset management platform by replacing datedtechnology, processes and UI with cloud computing, agile methodologies andintuitive new components.• Within 6 months of joining the project, we launched completely revamped platform supporting 108 countries. Created and continually prioritized product strategy. Worked closely with engineering, user experience, operations and customer support teams to ensure a successful product launch.• Through direct customer collaboration, incorporated their needs into completely revamped product roadmap. As a direct result, Subway escalated platform expansion into additional countries. • Manage day-to-day process of translating product roadmap into launched product - writing PRDs and user stories, prioritizing 2-week agile iterations, working hands-on with engineers and QA♦ Nuveen ♦ Lead product management team, set product strategy and create roadmaps for Nuveen’s Income Institute, which enables financial planners to earn continuing education credit. • Turned customer feedback into requirements around content types within the LMS. Increases in both active users and certificates achieved have resulted. • Create and execute on roadmap to simplify the E-learning experience. Through interaction with customers, prospects and sales engineers, identified pain points within the current E-Learning ecosystem and defined new product functionality around those changes• Monitor KPIs and optimize our funnels on a weekly basis.

Advise brand strategy across traditional and digital channels that build awareness, while generating high-quality traffic and leads. Demonstrate value quickly by applying broad industry experience to challenges and introducing creative new solutions. Identify and set smarter KPI goals using analytics and performance data seen from a fresh, skilled perspective. • Strategize with clientele to amplify community engagement and brand loyalty; utilize social media, email marketing, content marketing, SEO, SEM, affiliate marketing and advertising. • I’m the virtual voice for my clients. Which not only involves attracting new customers, putting out fires, and educating the staff, but staying on top of what’s next in technology. • Built a community from the ground to become “the highest grossing restaurant in Chicago right now” (City Swarm Chicago 7/26/11).Areas of Expertise: Marketing Strategy, Data Analysis, Customer Relationship Management, Website Design and Development, UI/UX, SEO/SEM, Social Media Marketing, Content Marketing, Email Marketing, Project Management

Manage two-week sprints as Product Owner for 6-person agile team handling all aspects of analysis, design, implementation, testing, integration, and deployment. • Managed development from idea to live product. Created user flow diagrams and PRDs, collaborated with UX designers to develop interface and worked alongside engineers during development, QA and user testing.• Monitored brand KPIs (registered users, subscription purchase). Worked to improve conversion rates by running weekly split/multivariate tests.• Interacted with community members on regular basis to improve site experience. Used bug-tracking software to track and prioritize bug fixes.• Researched market needs, determined competitive weaknesses and created messaging for company website, email campaigns and marketing materials.• Designed and coded HTML emails, banner ads and interactive website tutorials. • Managed website updates, SEO optimization and social media presence.

Managed and organized promotional campaigns for 16 locations nationwide while educating hundreds of employees on the value of social media.Built and executed Web 2.0 action plan incorporating cloud based management of 16 Facebook and Twitter accounts.Developed brand strategy which saved the company thousands of dollars annually by implementing tools such as Google business apps, Heroku, Facebook ads, Ruby on Rails, and a new CMS.

Managed the critical MONSANTO International Project, requiring long hours and essential strategic planning. Successfully coordinated numerous inbound shipments from various countries into the US, utilizing my ability to make real-time decisions. Key player in MATTEL’s cross country transportation by ensuring all just-in-time shipments. Demonstrated superior organizational skills and ability to multi-task during the historic 2007 MATTEL toy recall, organizing product return to distribution centers.